Head Of Marketing
Cardiff, United Kingdom
My role is to create, develop and execute product strategies and campaigns with a focused goal of maximising revenue and profitability. My speciality is to create viral content with little to no budget, and I enjoy the challenges of operating lean with new business strategies. Daily I collaborate with all personnel of the Company from operations managers to financial and new business personnel; and appear as talent in any production or venue deemed necessary by Ellusionist (as both a magician, creator and public figure). Practically, as a marketer I give value to everything. Whether it be Clients, Brand Advocates, customers or digital and experiential activity. I crunch the numbers on web-traffic, engagement and shopping cart abandonment to predict EXACTLY how much my we’ll make with each penny we’d spend… anything more is a bonus, but it is never less.I am not a mathematician, but I do understand that conversion rates on past activity give me a scalable indicator for any repeated action. Every referrer is ranked from 1 – 100, every Brand Advocate that mentions us on youtube is paid on my prediction for ROI. I'm very analytical. My social media tactics and execution has given us up to a 94% increase in our followers, which is incredible for a company that's been thoroughly established for 15 years. I track sales, conversions, web statistics and more to generate a plan using my own methods and experience to give us the most cost-effective marketing plan based on our budgets and sales increase for the year. Managing the marketing department, I often delegate to staff within our team to create a seamless working environment. We don't miss deadlines and we always exceed targets. I also liaise directly with the owner of Ellusionist to provide assistance in any and all matters related to the Company, as well as business-partner-like advice on personal investments outside of our business.After over 5 years in this role, I was made VP officially.