As part of the Policies and Projects team, manage the Salesforce portal for the Aetna Individual Medicare Sales and Compliance teams.• Took a neglected and underutilized instance of Salesforce and reinvigorated it through system enhancements and data cleanup into a functional “source of truth” for multiple departments. Efforts led to a 260% increase in user utilization.• Regularly review and maintain data integrity of the Individual Medicare Salesforce instance to remain in compliance with the Centers for Medicare and Medicaid Services (CMS) requirements. Backtrack any data errors along the data feed and consult with the proper system administrator to correct errors.• Work with programming team to implement Salesforce enhancements (reporting tools, object customizations, etc.) that make the user’s experience smoother and more efficient.• Provide project management support on cross functional departmental projects as a lead up to Annual Enrollment. This includes Sales, Compliance, Finance, Marketing, Legal and Contracting.

Managed Aetna’s Medicare Marketing Studio (MMS) portal. Through site enhancements and material redesign, the portal experienced a 43% increase in marketing material orders.• Worked with vendor (The YGS Group) to ensure the MMS portal is operating at peak efficiency. This was vitally important during the leadup to the Medicare Annual Enrollment Period (AEP) sales window (October through December).• Resolved any technical issues with user access or MMS portal performance. Escalate any large issues to the system vendor to solve in a timely manner.• Worked with Marketing on the creation and adaptation of new sales materials for offer on the MMS while maintaining compliance with Aetna Legal and CMS guidelines and restrictions.

• Serve as Marketing Manager for Group Retiree National Accounts and Plan Sponsor account leads, continually advising on available marketing solutions and best practices for retiree and age-in communications.• Assess open enrollment and age-in (turning 65) cases based on best practices/assessment methods and recommend case strategies and effective tactical plans to help identify best use of budget dollars for each case.• Manage day to day efforts of internal and external agencies, print/mail house vendors and other related vendors on the creation and customization of Group Medicare templates and case materials.• Manage production of implementation materials for employer group meetings (in-person and online).

• Collaborate with clients on crafting advertising, web design and online marketing strategies.• Work with clients to develop and implement a social media plan that maximizes their social media presence.• Create content for websites, advertising materials and social media channels.

• Achieved a 25% increase over industry standard open rates on email campaigns for the Individual and Medicare business sector through creative and targeted content.• Decreased communication lead times by 50% through creation of online communication request system and database.• Audited national broker database (100,000+) on a quarterly basis to increase data integrity for email campaign performance. • Wrote popular (highest open rate %) monthly e-newsletter focused on providing brokers with corporate updates and topics aimed at helping improve sales.• Through Aetna's Plain Language program, translated complex technical concepts and content into easily understandable copy while adhering to corporate, legal and government standards.• Developed and maintained communications calendar for internal corporate and external sales programs.

• Woody's Closet / Casey's Consignments- Marketing communications consulting with local business on advertising, web design and online strategies.• Trifecta Environmental (hazardous hospital/medical waste disposal company)- Copy edited marketing material.

• Revitalized declining competitive data acquisition program through new online initiatives that saw a 100% increase in corporate goals three years in a row.• Managed and directed the duties of the Marketing Communications Coordinator so that they understood their responsibilities and met assigned deadlines in a timely manner.• Created energetic web content and copy for internal and external websites. This included e-newsletters, stack rankings and other content that saw increased response results.• Managed $2 million budget for marketing communications and sales incentive programs.• Monitored search engine ranking and made SEO improvements to gauge effectiveness of website design and flow.• Served as marketing communications lead with sales, product marketing and engineering for several products during their complete marketing lifecycle. This included maintaining branding standards and messaging consistency on all materials.

• Drafted, edited and coordinated distribution of all dealer network communications, including sales promotions, process updates, corporate announcements and product launches across the extensive dealer network (100+ offices nationwide) of a postage meter and shipping system manufacturer.• Created Customer Relationship Management (CRM) system newsletter for North American operating companies, and supervised all aspects of newsletter design and production, including researching, interviewing, writing and editing articles, allowing employees to access and better understand CRM project. • Redesigned dealer sales force extranet to improve look and navigation functionality, allowing dealers to streamline data availability and reduce time searching for necessary files. • Created employee-focused CRM web portal, including design and content management/development, with key information and links to resources, business units and functions for new and current employees.• Attended product photo shoots and worked with photographer and company product managers to ensure images were acceptable for print and online use.