Gerald Easterbrook Email & Phone Number

Winnipeg, Canada Area

Responsible for the direction and leadership of the Manufacturing operations of the Winnipeg Crop Protection Production Plant including the Manufacturing, Administration, Product Development and Marketing Departments. Responsible for the development of the organizations Business Plans, operational capital requirements and reporting to the Board of Directors. Provided leadership, and direction to the IPCO management team to develop and accomplish business goals. Negotiate suppliers contracts, monitor legal challenges against the Agri Products Department. Provided leadership and direction on employee relations functions including recruitment, negotiating the collective agreement and training, health and safety activities. Monitored federal, provincial and municipal legislation to ensure the company operated within the law. Monitored the quality and manufacturing compliance's to ISO and Crop Life standards. Active participant of CleanFARM board representing IPCO.

Winnipeg, Canada Area

Responsible for the Sales and Marketing of the Crop Supplies products to the Manitoba Retail Cooperative Agro Centers. Provided leadership and guidance to the retail Agro Centers for Crop Protection, Farm Equipment and Twine. Managed a staff of Sales Coordinators and Customer Service personal to deliver the products to the retails in a timely and cost effective operation. Responsible for the budget, reporting to Senior Management on progress of the department. Worked with the Retail Managers to grow the business through market development, acquisitions and upgrade of facilities. Worked with industry representatives to ensure programs and marketing concepts were delivered to Cooperative retails. Liasoned with head Office to ensure understanding of direction on the region.

Naicam, Saskatchewan

Managed a multi department Agro operation, including Fertilizer, Crop Protection, Farm Equipment, Bulk Petroleum and Service Bar. Responsible for all aspects including staff, budget, logistics and growth of the business. Began as a small farm supply operation that was built into the leading operation in the area. Growth was achieved through focus on customer needs and service. Built a new Agro Center and Fertilizer plant to meet the growth of the business. developed staff to take on management roles within the organization and beyond.

Saskatoon

Responsible for the sales and promotion of the Crop Supplies products ( Crop Protection, Farm Equipment and Twine to Retail Cooperatives within the NE Sask. territory. Worked with retail AGRO Managers and General Managers to promote market growth, new products and maximization of facilities to ensure meet the retail and Co-op customers needs. Operated independently within the territory reporting to the Crop Supplies Manager. Provided direction and leadership to Agro Centers. worked with territory suppliers to develop programs to drive sales.

Yorkton/ Melfort

Territory Sales Representative for Agriculture Crop Protection company. Responsible sales and promotion to farmers and Crop Protection dealers within territory. Worked closely with key farmers and retailers to ensure Cyanamid products were positioned and promoted to maximize sales and returns for the company.