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A purpose-driven, international executive, I have lived and worked in Singapore, Germany and New Zealand, with a focus on emerging Asian markets in business leadership covering P&L growth, Business Development, Sales, Marketing, and Operations.Passionate about driving sustainable development, decarbonisation, and circularity by working with some of the most passionate and tenacious impact startup founders in the maturation and deployment of viable climate-tech solutions from 0-to-1/pre-POC through to scale-up in my home region of Southeast Asia.Specialties: P&L, Business Optimisation / Turnaround, Sustainable Development, Emerging Asia, Ventures, StartUps
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FounderSimplersupplySingapore -
Vice PresidentHaemophilia Association Of Singapore Sep 2024 - PresentHSS connects and supports people with haemophilia (a bleeding disorder) and their families by building a supportive community, co-ordinating safe social activities, providing financial support for treatment where needed, and as a link between haemophilia patients and the medical community.https://haemophilia.org.sg/
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SabbaticalSabbatical Jul 2024 - PresentAfter 20+ consecutive years of progressive leadership roles in the corporate and startup worlds, I am taking a year off to focus on supporting impact startups from 0-to-1/pre-POC through to the maturation and deployment of viable climate-tech solutions in my home region of Southeast Asia.I do this working pro-bono directly with founders as part of the Shell Startup Engine, ACE.SG, and NUS GRIP accelerator programmes, covering the critical 0-1 phase, through to full scale-up activities.I also aim to raise awareness of climate issues and pathways to sustainable development as a guest lecturer at SMU on corporate innovation, intrapreneurship, and sustainability.
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Chief Executive OfficerConnected Freight Aug 2022 - Jun 2024CF is a market-facing technology scale-up on a mission to solve the problem of severe urban congestion caused by road freight, and to be part of the decarbonisation pathway for emerging Asian businesses by reducing the carbon intensity of their operations through software-enabled efficiencies.Our focus is on emerging businesses in Asia where digital adoption is low, and the challenges of urban congestion, and the gap to net zero carbon ambitions are the widest.We welcome mission-based investors, collaborators, and partners looking to support and develop solutions aligned with a net zero future.
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General Manager Distributor MarketsShell Jan 2019 - Aug 2022London, England, GbGM for Shell Lubricants’ Distributor business covering 23 market across Asia and the Pacific. -
General Manager Innovation, Growth & ExcellenceShell Jan 2018 - Jan 2019London, England, GbFormed and led the Commercial Excellence and Innovation team for Shell Lubricants’ Asia, Pacific and Middle East business, covering route-to-market / channels of distribution, salesforce productivity, Marketing Excellence and Digital transformation.
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General Manager - Asia PacificShell Global Solutions 2015 - 2017London, England, GbGeneral Manager for Shell Global Solutions’ (SGS) business unit licensing Shell technologies (e.g. Refining, Petro-chemicals) to 3rd parties in Asia Pacific region; concurrently global GM for SGS’ Technical Consultancy Practice (e.g. energy efficiency).
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Global Key AccountsShell Global Solutions 2012 - 2015London, England, GbGlobal director for Lubricant sales to Japanese Transport OEM business worldwide. P&L, marketing, sales, operations (supply chain / logistics), R&D.
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Lubricants Marketing - Asia Pacific & Middle EastShell 2009 - 2011London, England, GbStrategy, planning and execution of B2B and B2C Lubricants marketing programmes for both Direct and Indirect channels across Asia Pacific and the Middle East.
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Head, Lubricants Marketing - IndiaShell 2010 - 2010London, England, GbBrand and communications, field, sector and channel marketing for B2B, B2C, Direct and Indirect businesses. Responsible for India marketing department.
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Lead Regional Procurement Manager - Asia Pacific & Middle EastShell 2006 - 2009London, England, GbRegional lead negotiator for Shell's convenience Retail (FMCG) business across the Middle East, Asia and Pacific markets. Responsible for team of country and regional procurement managers.
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Convenience Retail Business Development Manager - GermanyShell Deutschland Oil Gmbh 2004 - 2005London, England, GbNew business / business development manager, leading the tactical business growth programme for the Convenience Retail business.
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Integration Manager - GermanyShell Deutschland Oil Gmbh 2003 - 2004London, England, GbPost-merger integration of Fuels, Brand and Communications, Convenience Retail, Procurement and Supply Chain business units following the merger between Shell Deutschland and DEA Oil GmbH.
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Retail Logistics Officer - New ZealandShell New Zealand 2001 - 2003Operational run-and-maintain of Shell's logistics facility. Development and implementation of centralised procurement, decentralised distribution model for non-fuel retailing.
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Card Operations AnalystShell New Zealand 2000 - 2001Operations analyst for Shell's fleet card business covering Commercial Road Transport, Bulk Fuels, Retail, Marine and Aviation customers.
Gerald Foo Skills
Gerald Foo Education Details
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University Of CambridgeBusiness Sustainability Management -
Monash UniversityRetailing
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Victoria University Of WellingtonTourism Infrastructure Management
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Victoria University Of WellingtonManagement
Frequently Asked Questions about Gerald Foo
What company does Gerald Foo work for?
Gerald Foo works for Simplersupply
What is Gerald Foo's role at the current company?
Gerald Foo's current role is Founder.
What is Gerald Foo's email address?
Gerald Foo's email address is ge****@****ell.com
What is Gerald Foo's direct phone number?
Gerald Foo's direct phone number is +171324*****
What schools did Gerald Foo attend?
Gerald Foo attended University Of Cambridge, Monash University, Victoria University Of Wellington, Victoria University Of Wellington.
What are some of Gerald Foo's interests?
Gerald Foo has interest in Social Services, Children, Cleantech, Agri Business, Economic Empowerment, Environment, Waste To Energy, Science And Technology, Hydro And Aqua Ponics, Renewable Energy.
What skills is Gerald Foo known for?
Gerald Foo has skills like Marketing Management, International Business, B2b, Key Account Development, International Sales, Key Account Management, Sales, Market Planning, Business Development, Supply Chain Management, Solutions, Strategy.
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