Senior Advisor
Current
Start-Up In Stealth Mode
Feb 2024 - Present
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Gerald Krainer Email & Phone Number
Executive Leader | Sustainable Mobility | Senior Advisor | Vice President | Director | Co-Founder
at
Start-up in stealth mode
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Start-up in stealth mode
Role
Executive Leader | Sustainable Mobility | Senior Advisor | Vice President | Director | Co-Founder
Location
Munich, Bavaria, Germany
Who is Gerald Krainer? Overview
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Gerald Krainer is listed as Executive Leader | Sustainable Mobility | Senior Advisor | Vice President | Director | Co-Founder at Start-up in stealth mode, based in Munich, Bavaria, Germany. AeroLeads shows a matched LinkedIn profile for Gerald Krainer.
Gerald Krainer previously worked as Senior Advisor at Start-Up In Stealth Mode and General Manager NIO Switzerland at Nio. Gerald Krainer holds Executive Mba from California Lutheran University.
Profile bio
About Gerald Krainer
As a global executive I have more than 20 years of international work experience in the automotive industry, both in established international organizations and in start-ups. My focus is on strategy, operations, change management and developing new business opportunities. Always striving for the impossible, especially in the areas of digital transformation and sustainable mobility (NEV). My international experience includes Europe, China and the US.My passion lies in providing meaning and value for the user (customer). Seeing opportunities rather than challenges is a mind-set. I have in-depth knowledge and experience in the areas of Sales & Marketing, After Sales, Strategy, Business Development and Product Management, which I gained from my from different leading roles at BMW, NIO, BYTON and Great Wall Motors. With my strong leadership skills, I challenge and support my employees and teams through my high level of entrepreneurial thinking, persuasiveness, structured approach, results orientation, loyalty and motivation.Among others some of my career highlights worth mentioning are:• NIO's successful product launch in DE, SE, DK and NL with the pinnacle launch event in Berlin • Market Launch of BMW's first electric vehicle BMW i3 in PL, CZ, GR & AT • Pioneered AI powered in-car experiences with AMAZON for BYTON at CES in Las Vegas• Initiated and launched an AR configurator on smart phones with Google technology for BMW• Launched industries first global Social Media Game named 'BMW xDrive Challenge'
Current workplace
Gerald Krainer's current company
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Start-Up In Stealth Mode
14 roles
Gerald Krainer work experience
A career timeline built from the work history available for this profile.
General Manager Nio Switzerland
NIO is a Chinese automotive Start-up founded in 2014. Among many global facilities, the HQ is in Shanghai (CN), the global Design Studio in Munich (DE) and the R&D Center for autonomous driving in San Jose, (US). Among others, USPs are the companies AI powered personal Assistant NOMI and the possibility to swap batteries via an own network of Power Swap Stations.Fueling and securing strategic partnerships for the market entry. Navigated through complex business landscape, with three different languages (DE, FR, IT), for new market entrants. Conceptualized the business plan & business case incl. revenue opportunities, resource & budget requirements and investments.
Jan 2023 - Jan 2024
Head Of Sales & Marketing Europe (User Operations & Development)
- Accelerated Network & Design Planning incl. Construction of own premises (NIO House's) by 20%- Expanded and centralized European wide 24/7 Service Center Support - Spearheaded the development of the Training Program for all User/Customer facing teams- Developed the European annual Marketing and Communications plan incl. Budgets and KPI's- Orchestrated the European Launch Planning incl. a Pinnacle Event in Berlin with > 1.300 participants- Implementation of Community Program and User Satisfaction mechanism - Implemented analytical Sales Planning, Funnel Management and Monitoring - Directed Budgets, Resources and HC Planning
May 2022 - Jan 2023
Director Sales & Service Great Wall Motor Europe
Great Wall Motor Co., Ltd. is a car manufacturer from the People's Republic of China based in Baoding. The company was founded in 1984 and was China's first private car manufacturer to be listed on the stock exchange in 2003. GWM has around 70.000 employees and plans to sell 4 Mio. vehicles in 2025.• Development of European go-to-market/-entry strategy for the GWM brands WEY and ORA• Conceptualized the New Retail format implementation and enablement of significant value pools• Spearheaded partner network screening, development and business negotiations for Sales & Service• Architected the Network planning, incl. Retail Design & Store development• Steered the Key Account Management, Fleet- & Mobility Services incl. Remarketing • User Journey development and set-up of User Data Center to establish new business fields• Directed the Marketing plan for the European brand & product Launch at IAA Munich 2021
Jan 2021 - May 2022
Director Go-To-Market Europe
• Conceptualized the global business / sales model (retail, after sales, ecosystem, F&I)• Development of global go-to-market/-entry strategy• Navigated the product offer strategy and Digital Product Services (i.e. Charging)• Secured the partner network development for Sales, After Sales, F&I, Charging• Development and execution of regional omni channel marketing and communications campaigns• Designed sales planning and allocation methodology for maintaining pull-mode across countries• Created Europe's logistic & operations strategy considering optimal vehicle & parts ownership
Sep 2019 - Dec 2020
Director Digitalization
• Establishment and implementation of global Digital Product Management Team in US & CN • Pioneering and developing user centric in-car experiences (UI/UX) • Product Owner global App conceptualization & development • Vision & Strategy development of digital, expandable and cloud-based platform • Strengthened strategic partnerships for digital products and services • Development of data management strategy (data lake)• Business topic owner Cloud and IT infrastructure development
Oct 2016 - Sep 2019
Head Of Global Bmw I Sales & Service Model
• Leading the global BMW i Sales & Service Model for Direct Sales (B2C/B2B)• Transferring learnings from new business model to long term corporate strategy • Development of a global Sales Innovations Team focussing on customer satisfaction • Proof of concepts new retail formats via AR/VR, bots, test drive portal, etc.• Development and Implementation of Online Sales platform
May 2015 - Sep 2016
Marketing Director
• Spearheaded the Marketing Plan, Budget and Resources Planning• Execution of Events, Auto Shows, Advertising Campaigns & Media Planning• Steering of Product Management Team and strengthened Volume Planning• Development and management of CRM activities (incl. Customer Interactions Center)• Navigating Sponsoring packages & partnership contracts
Aug 2013 - Apr 2015
Head Of Bmw I - Central & Southeastern Europe
• Implementation of new business and sales model (direct sales) for BMW i in four European countries (Austria, Poland, Czech Republic, Greece)• Budget, Ressource, Project & Milestone Planning to ensure successful market entry• Launch Planning, Volume allocation and Market coordination• Keynote Speaker/ Representative on national events, shows, venues, media
Dec 2012 - Jun 2014
Head Of Marketing Communications - Central & Southeastern Europe
• Development of Social Media entry strategy for 12 European Markets• Implementation of the first Social Media Game in automotive industry (BMW xDrive Challenge)• Print & TV campaign planning in 12 European Markets• Responsible for Online Marketing and Web Performance Marketing• Budget and Ressource Planning/ Agency steering
Oct 2010 - Dec 2012
Head Of Of Product Management Merchandising And Lifestyle
• Development of a Merchandizing and Lifestyle Strategy (Sport, Lifestyle, Equipment)• P&L evaluation incl. overall business case review incl. take rate actuals and assumptions • Re-structuring of product development cycles with partner network
Apr 2010 - Oct 2010
Int. Advertising Manager
• Development of international advertising campaigns (ATL/BTL) – TV and Print material• Product positioning concept development incl. customer / communication target group def.• Global budget, project planning, agency briefing/ steering, material review/ approval• Global BMW X1 Launch Management – communication strategy, campaign dev., coordination
Jul 2007 - Apr 2010
Product Manager Bmw 3 Series
• Launch Management coordination of BMW 3 Series (Coupe and Convertible) in Germany• Definition of national product requirements to be considered in central product development• Development of national (DE) offer strategy, take rate planning and communication plan • Dealer and Partner training/ product introduction
Jul 2006 - Jul 2007
Marketing Specialist
• Event incentive planning, support & communication material prep for corporate customers • Support on POS / Showroom CI implementation in Germany (indoor communication system)
Jun 2002 - Jul 2006
3 education records
Gerald Krainer education
Executive Mba
Magister Der Sozial- Und Wirtschaftswissenschaften, Internationale Betriebswirtschaft (Ibwl)
International Business Administration
FAQ
Frequently asked questions about Gerald Krainer
Quick answers generated from the profile data available on this page.
What company does Gerald Krainer work for?
Gerald Krainer works for Start-up in stealth mode.
What is Gerald Krainer's role at Start-up in stealth mode?
Gerald Krainer is listed as Executive Leader | Sustainable Mobility | Senior Advisor | Vice President | Director | Co-Founder at Start-up in stealth mode.
Where is Gerald Krainer based?
Gerald Krainer is based in Munich, Bavaria, Germany while working with Start-up in stealth mode.
What companies has Gerald Krainer worked for?
Gerald Krainer has worked for Start-Up In Stealth Mode, Nio, Great Wall Motors, Byton, and Bmw Group.
How can I contact Gerald Krainer?
You can use AeroLeads to view verified contact signals for Gerald Krainer at Start-up in stealth mode, including work email, phone, and LinkedIn data when available.
What schools did Gerald Krainer attend?
Gerald Krainer holds Executive Mba from California Lutheran University.
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