As a global executive I have more than 20 years of international work experience in the automotive industry, both in established international organizations and in start-ups. My focus is on strategy, operations, change management and developing new business opportunities. Always striving for the impossible, especially in the areas of digital transformation and sustainable mobility (NEV). My international experience includes Europe, China and the US.My passion lies in providing meaning and value for the user (customer). Seeing opportunities rather than challenges is a mind-set. I have in-depth knowledge and experience in the areas of Sales & Marketing, After Sales, Strategy, Business Development and Product Management, which I gained from my from different leading roles at BMW, NIO, BYTON and Great Wall Motors. With my strong leadership skills, I challenge and support my employees and teams through my high level of entrepreneurial thinking, persuasiveness, structured approach, results orientation, loyalty and motivation.Among others some of my career highlights worth mentioning are:• NIO's successful product launch in DE, SE, DK and NL with the pinnacle launch event in Berlin • Market Launch of BMW's first electric vehicle BMW i3 in PL, CZ, GR & AT • Pioneered AI powered in-car experiences with AMAZON for BYTON at CES in Las Vegas• Initiated and launched an AR configurator on smart phones with Google technology for BMW• Launched industries first global Social Media Game named 'BMW xDrive Challenge'