Gerald Baker Email & Phone Number

Wilmington, De, Us

Newark, Delaware, Us

Develop and manage digital content lifecycle through a multi-year Marketing Technology refresh. Migrate content and digital assets from legacy systems into Adobe Experience Manager for multiple business units.Agile development resource supporting marketing tactic intake, content and asset management using Adobe Experience Manager and distribution to the sales enablement platform.Structure and maintain marketing content through a digital selling platform implementation. Develop and administer content taxonomy, permission groups and metadata structures that will support multiple business units and user roles. Establish and deploy role-based training curriculum for dozens of customer facing teams across the globe.

Co-owner of a cutting edge hybrid e-commerce & retail business concept serving premium hand rolled cinnamon buns in northern Delaware, southeastern Pennsylvania, New Jersey & western Maryland. Primary responsibilities included (but were not limited to) developing targeted digital campaigns, creating new customer journey email strategies, monitor channel analytics to optimize tactics.Developed packaging and customer facing displays for direct-to-consumer & retail placements. Executed all aspects of an end-to-end a nationwide direct delivery strategy including pricing, shipping contracts, and branded packaging. Manage overall business P&L financials. Negotiate contracts for retail and B2B partnerships and direct vendor management. Drive direct customer interaction and brand building at on-site events and fundraisers.

New York, Ny, Us

Lead a team of analysts responsible for the organization and oversight of proprietary assets using Adobe Experience Manager. Support distribution of creative assets for Chase branded and partner Co branded products to online properties, digital wallets, email and mobile application channels. Coordinate Digital Asset Management initiatives at an enterprise level, supporting marketing and communications for multiple lines of business across the bank.

New York, Ny, Us

Lead two teams that ensure execution quality & brand excellence for JPMorgan Chase consumer marketing efforts. The Digital Asset Management team is responsible for managing all brand related digital assets in a centralized repository. The Component Review team ensures quality by reviewing creative materials against build requirements prior to deployment in print & digital channels.Digital Asset Management – * Consolidate & manage (10,000+) Chase & partner branded assets used on Card marketing materials to a single system of record with numerous migration projects. * Centralized source of approved assets & metadata directly supporting digital wallet, email, proprietary online rewards website, product websites, print marketing & fulfillment materials and disclosure libraries* Lead the creation & deployment of an Annual Recertification process for all assets housed in the Digital Asset Management system - Directed the communication strategy to 200+ marketers from 35 product teams, including senior leaders- Stand up all supporting processes & documentation to ensure audit compliance & consistent execution.* Key documents developed for this effort include; review schedules, contact strategy, standardized email templates, evidence collection & tracking files, dashboard reports. * Lead technical capability & solution sessions with partners across multiple lines of business to ensure platform scalability & consistent use of managed materials in upstream and downstream systems. * Key participant strategic planning sessions for future state Digital Asset (DAM) & Content Management Systems (CMS). Lead current & intermediate workflow projects and process improvement initiatives.

New York, Ny, Us

- Developed a compelling business plan to drive digital creative and marketing execution in-house.- Conducted team and technology capabilities analysis key to replacing a la carte third party services with end-to-end customized internal digital marketing solutions.- Review and evaluate website process documentation and scope to mitigate audit- and control-related risk.

New York, Ny, Us

- Collaborated internally and with external vendors as a SME to evaluate new marketing capabilities and technologies; provided oversight for a diverse portfolio of direct-to-consumer e-mail marketing campaigns.- Managed digital workflow projects–partnered across marketing, IT, and external vendors to develop solutions and process efficiencies that reduce marketing costs and compliance risk.- Delivered campaign reporting and analytics to support business-driven requests.- Represented Digital Center of Excellence to provide staffing, cost, and time management estimates.- Ensured team alignment with broader LOB goals; identified and capitalized on opportunities to expand influence. - Built partnerships with internal teams and external vendors to improve process efficiency while maintaining strong control and audit policies.

New York, Ny, Us

- Built team from the ground up that forged partnerships with marketing strategy and IT teams as a critical third partner to champion cost-effective and value-driven digital campaigns. - Proactively broadened the team’s role to provide strategy, project scoping and execution.- Identified and capitalized on opportunities to maximize department capabilities. Added value to the business via campaign execution and by delivering technical solutions that operationalized a marketing vision.- Implemented tools to aggregate data critical to benchmark and metric analysis.- Developed an electronic workflow that replaced a manual process facilitating data-driven ROI business cases. - Tangible process efficiencies included a 240% reduction in status update time, a 300% component request efficiency increase, and doubling of team productivity while establishing a 96% quality baseline. - Achieved a 90% cost reduction while improving speed to market by migrating agency-developed e-mail creative in house for coding and vendor delivery.

New York, Ny, Us

- As senior team member, trained peers, generated metrics reporting, and partnered with business to create partner-branded web sites and banners, draft and review process documentation. - Redefined and expanded technician role to include customer management and web development, while broadening the team's ability to support projects and improve processes.- Established HTML and CSS training program for print technicians lacking web skills that realized a 50% capacity increase in two months.

Website and marketing collateral development for B2B and B2C clients.

Drove creative direction and advertising efforts for subscription-based online video chat community including e-mail marketing, online/print collateral, application UI “skinning” and website design.

Developed targeted e-mail communications as well as wire frame creations and digital banners.

Philadelphia, Pa, Us

Lead designer for official Flyers and Comcast-Spectacor sites. Responsible for primary art direction and finished graphics. Work with internal departments including marketing, advertising and IT.

Created presentations and promotional collateral to support partnerships & Acquisition marketing efforts.