After many years of outdoor retail I have learned that the key to success is the personal connection with your customers. Not only are we sales people but we are also the trusted link between the adventurer and the journey, I share a common interest with my customers to get them the best possible gear for their upcoming trips. This connection leads to repeat and new customers. Word of mouth in a social media world is critical. My goal is to never stop learning or growing. To stumble, fall, make mistakes and keep trying.