Gerald Seah Email & Phone Number

Singapore

Publisher Account Leadership - Proficient in managing the expansive portfolio of publisher relationships regionally in APAC, maximising the value of existing relationships and driving Ogury's future-proof positioning with key publishers - facilitated through QBRs, in-person engagements and insights sharingSupply Strategy & Management - Developed region-specific growth strategies in alignment with pivotal product offerings and global direction while balancing publisher needs for mutually beneficial outcomes Publisher Optimisations - Adept at leveraging on business tools such as Metabase, Asana, Saleforce alongside Ogury's own proprietary tools to obtain key insights required to optimise performances and ensure business continuityTechnical Handling - Served as the regional person-in-charge to faciliate integrations for new and existing publishers via prebid or tag-based set-up requirements Publisher Pipeline Development - Proactively pitching and closing new supply partnerships with senior-level decision makers, nurturing premium publisher relationships and managing strategic channel partnerships

Singapore

Spearheaded the development of proactive merchant engagement strategies to maximise product adoption, customer satisfaction and revenue growth through both short and long-form campaign planning resulting in a 61.9% growth in eCapitaVoucher usage with a 5.7x uplift in retailer sales (vis-a-vis 2021)Track and analyze both quantitative and qualitative metrics and trends via digital asset monitoring platforms like PowerBI and MixPanel to strategize actionable next steps on how to further optimize outcomes on digital media spaces Proactively source, position and develop long-term relationships by serving as two-way communication channel for customer feedback and correspondingly coordinating change requests for product enhancementsDrive key business development initiatives from conceptualization to implementation, collaborating cross-functionally with internal stakeholders including product, legal, marketing and operations to launch new sustainable initiatives such as the recently launched subscription-based loyalty model, the CapitaStar for Business Programme

Ensured the longevity of relationships with key account holders for reoccurring business prospectsMulti-faceted advisor for matters concerning individual stakeholders' needs by utilizing multiple disciplines of content, taking data-driven steps to maximize performancePlayed a key role in coordinating large-scale interactive cross-over project with new media publisher, in a collaboration with the Ministry of Culture, Community and Youth (MCCY) which saw a collective 2 million engagements within a monthOversaw the implementation of pivotal COVID-19 content with back-to-back series expansions in collaboration with the Singapore Tourism Board (STB) for a 4-part series on our women-focused sister site ZULA and 6-part series for Lifestyle channel, The Smart Local

Novena Square

Coordinated and executed multiple forms of highly-sensitive data transactions Effectively transposed consolidated forms of actuarial data into tactful and easy-to-understand messagingReviewed and optimised new workflow processes to facilitate increased operational efficiency