Gerald Abrams Email & Phone Number

Owings Mills, Md, Us

Appleton, Wi, Us

• Hires, motivates, manages and develops a team of sales professionals including Account Managers, Client Relationship Managers, and customer service managers• Identify strengths and weaknesses of the outside reps and creates, and generates a plan to improve performance• Teaches sales professionals to prospect, target and present to a new line of business that involved lubricant distributors nationally.• Champions the U.S Venture Leadership Development framework, developing talent within the business. Identifies and develops key leaders for future roles• Assist the sales and project development teams on the Lubricants team, and creates plan of actions to see them succeed in the marketplace• Identify, develop and provide overall management of sales representative networks to add value within throughout the US• Ensures all performance management, professional development and learning activities in support of the team are executed• Created a plan of action to grow and develop lubricant sales to exceed 125 Million dollars in total revenue• Manages and oversees all aspects of the Baltimore Blending manufacturing plant renovations.• Sourced, and managed a U.S Venture real estate project that created additional sources of revenue for the company to exceed 500k in gross profit annually• Created and implemented a operational efficiency system that added 1.2M of gross margin to the business annually

Vancouver, Washington, Us

"The largest direct sales organization in the specialty welding industry"• Leads the sales and business development functions of the organization.• Cerates, manages and controls all customer-facing brand and marketing initiatives.• Participates in new product development and new product introduction.• Re-organized the salesforce to include 4 regions with regional managers and 45 direct sales reps to cover the USA and Canada• Increased overall sales volume by rep by over 25%• Introduced 3 new products in 2021 to the sales force which are resulting in 5% of monthly overall revenue. • Partners with the senior leadership team and sales managers to develop, implement and review sales strategies including short and long-term objectives, sales plans, and budgets.• Provides oversight and professional development for Regional Sales Managers.• Builds and maintain relationships with sales representatives.• Participates in quarterly board meetings and contributes to overall company strategy.• Manages the recruiting and retention of new sales representatives, including development of new recruiting tools and techniques.• Oversees and development of classroom, remote, and in-person field training programs for new and veteran sales representatives.• Manages the planning and implementation of sales representative commission programs.• Responsible for accelerating the M&B eCommerce business (our fasted growing channel) driving sales and sharing goals across all categories. • Develop relationships within multiple accounts to collaboratively advance our eCommerce roadmap• Establishes relationships with large national accounts and facilitate sales to those accounts.• Leads the production of sales communications, webinars, newsletters, and other sales facing communications.

Lexington, Kentucky, Us

Professional ExperienceValvoline “The fastest growing quick lube chain in the United States”Business Development Manager East Region 9/2019-Present• Perform business development tasks which include selling Lubricants, Lubricant marketing platforms, and overall company portfolio of products• Assist retailers on their digital marketing and communications strategy and execution. Alignment with regional and national brand initiatives and drive sales growth for our retailer partners• Assist in the development and execution of company-wide development strategy through active participation and leadership in planning forums• Drives all M&A activity within an acquisitive multi-unit retail operation in the northeast• Analyze capital structure and a leveraged balance sheet and EBITDA to determine if prospects are acquisition target• Work closely with our largest customers to understand how they work, their business challenges, paint the art of the possible through implementing Valvoline’s programs, and coach them on how to personalize Valvoline platforms to communicate, collaborate and work more effectively.• Led direct relationship with potential acquisition targets and Manage acquisition related analysis, including market analysis, initial assessment of market value, due diligence, financial analysis and evaluating the best targets and markets• Manage renewal of customer agreements• Build a robust pipeline of opportunities through site selection and negotiations• Business development marketing lead tasked with creating acquisition marketing campaigns to target business owners ready to sell their operation• Designed, created, and distributed creative marketing material nationally using digital and print platforms• Lead communication and education of key initiatives to sales team and Territory Business Managers (TBM)• Opened 17 new stores in the east through ground up and conducting mergers and acquisitions.

London, England, Gb

• Created and implemented a commercial sales strategy which introduced Castrol’s conveyor belt machinery to Elevator and Escalator OEM’s around the world. • Closed Castrol’s first OEM relationship with ThyssenKrupp selling Chain and wire rope lubrication system• Responsible for building, selling and monitoring individual and team targets for both new and existing customers within the Lubricants business• Led all commercial aspects of the industrial team as they introduced a product into the market place. • Developed and sold distributor programs and supplier agreements for a new line of business (conveyor belt lubrication system). • Trained and taught a sales team on the distributor offer. • Developed a communication schedule with upper distributor management to explain/implement business initiatives• Led a cross-functional partnership across customers identifying new ways our programs can differentiate them in the market

London, England, Gb

• Led the company’s efforts to maintain and expand relationships with national customers (distributors and end accounts)• Established productive professional relationships with key personnel in assigned sales territories and tracked through Salesforce. • Coordinated the engagement of company personnel, including headquarter support, contracted services and management resources, in order to achieve performance objectives and customer satisfaction.• Led and coached team of 3 territory manager’s responsible for selling oil in the mid-Atlantic• Proactively assessed, clarified and validated customer opportunities on an ongoing basis. • Proactively led joint Castrol Customer- strategic account planning process that developed mutualperformance• Negotiated contractual business agreements with assigned customers and legal authority within Castrol to ensure mutual consent of sales volume performance and financial support obligations during contract/agreement period.• Took and developed a national buying group/organization called the Council of Automotive Repair which grossed over 1.5 million dollars in oil sales annually. • Closed Castrol’s first National account in over 8 Years- Tilden Car Care Center• Reported customer feedback to product team to assist in product development.• Help sales team by providing case studies, best practices, and customer referrals.• Developed and managed over $3.5million in sales annually in distributor sales. • Responsible for managing and growing two of Castrol’s most strategic partners: Zap Lube and Lage Management• Increased overall volume for book of business by 117%• Facilitate Executive Business Reviews with economic decision makers and BP executive members where we celebrate shared successes, and course correct where necessary

London, England, Gb

• Review financials with distributor and develop mutual action plans to forecast and target ways to grow the market • Provided training to distributor’s sales representative and customer service representative on marketing Castrol products • Focused on day-to-day operational needs (pricing, promotions, rebates, product forecasting adjustments, availability/allocations if required and merchandising program) within accounts• Establishes relationships with key business stakeholders and process owners• Identify prospective customers by leveraging relationships.• Conducted group presentations and sold direct to OEM partners in the automotive industry• Defined the business solution scope and assists the business in developing business cases to justify the investment necessary to deliver a proposed solution• Lead contact point/ liaison between key accounts and Castrol corporate.

New York, New York, Us

Responsible for the development of marketing strategy and sales opportunities in a given territory.Delivered effective sales presentations to doctors, pharmacist, and support staff.Responsible for advertising and promotional activities in doctors’ offices, pharmacies, and presented at health fairs/conventions.Worked with headquarter marketing staff to develop fundamentally sound messaging and marketing tools/ including Chantix “pay three be smoke free” Built strong relationships with a wide variety of medical consultants in an effort to enhance the sales in existing accounts, gain market knowledge, endorsements as well as cultivate new salesIncreased account base by 50% through assertive salesmanship and follow-up with accounts never before called onCreated innovative promotional marketing strategies to further book of business and to reach quota.

B.S, General Business With A Concentration In Entrepreneurship

Master Of Business Technology, Business And Innovation

High School Diploma