- Founded and developed Golden Ireland, a niche travel agency catering to the actively retired market, offering tailored travel packages and experiences. - Spearheaded the company’s strategic direction, successfully expanding its market presence and building strong relationships with over 200 hotels and tourism organizations across Ireland. - Led marketing and public relations initiatives that grew the brand's follower base through innovative digital campaigns and partnerships. - Oversaw day-to-day operations, financial management, and team leadership to ensure commercial success and client satisfaction. - Delivered comprehensive project management for group tours, including negotiations, vendor management, and customer service

-Supported the management and allocation of funding for Fáilte Ireland Festival applications. - Collaborated with stakeholders including festival organizers and committees to assess and deliver successful tourism events.

Operations Manager, with overall responsibility for the day to day running of Malahide Castle - one of Dublin's premier tourist attractions. Responsibilities included staff recruitment and management, ensuring commercial viability of the Castle, and the preservation and interpretation of artefacts and displays. Also responsible for marketing and development of private banquets in the Castle as well as responsibility for planning, executing and funding of an imaginative and interesting programme of events. Also responsible for developing the role of the Castle as a major cultural, educational and tourism attraction in Dublin.

-Led the digitization of The Nass Workhouse Registers, preserving important historical records. - Coordinated and managed events for the annual Leixlip Festival, enhancing community engagement and local tourism.