Geraldine Stevens Email & Phone Number

Greater Chicago Area

Responsible for overseeing critical aspects of core, supplemental, professional learning, trade, and direct-to-consumer product rollouts to the market including messaging and positioning; development of sales tools and marketing collateral; pricing; packaging; conferences; presentations; content marketing to support softer sells; and other forms of collaboration with the marketing, sales, editorial, professional development, and creative services teams.

Greater Chicago Area

Evanston, Illinois, United States

Promoted to create the strategic vision and drive brand equity and divisional growth; implemented a more streamlined infrastructure for product marketing and led a team of 6 Subject Matter Expert’s in crafting marketing solutions for K-12 and advanced placement social studies, science, and world language products.✅Delivered strategic growth for a pipeline, including K-12 and advanced placement science, social studies, world languages, including overseeing an inaugural HMH+Learn Launch World Language Design Challenge. ✅Ensured marketing goals, strategies, and tactics aligned with HMH revenue and retention expectations, identified the strategy and targeting tactics for campaigns, and ensured campaign effectiveness.✅Crafted content strategies for a new virtual sample experience that is a direct contribution to the company’s effort by reducing sample costs and increasing customer engagement.✅Drove the integration of marketing efforts across core, supplemental, services, and trade books and media; accountable for core disciplines and represented services to support disciplines and other offerings.✅Guided the product launch of upcoming elementary science program by mentoring a direct report in their inaugural launch.✅HMH’s strategic partner with HISTORY, U.S. Holocaust Memorial Museum, News Literacy Project, Center for Civic Education, Kids Discover, iCivics, and Museum of Science, Boston.✅Represented HMH at numerous professional events, including session presentations at NCSS conferences 6x, in-booth sessions at ISTE in 2018 & 2019, and in-booth presentations at ACTFL in 2016.

Evanston, Illinois, United States

Promoted by leadership to develop and execute compelling and tailored product marketing strategies for K-6 national social studies, 6-12 national and Florida social studies, 6-12 national and Texas world languages.✅Recruited top talent to the team and developed new channels, optimized product-marketing operations, and go to market strategies that supporting annual pipeline.✅Aligned team’s actions to HMH’s strategic vision by delivering strategies and translating communications into actions that met goals and helped individuals understand their direct impact on the company’s success.✅Implemented Pragmatic Marketing Framework and Value Selling strategies through all facets of launch and go-to-market delivery.✅Created and marketed Carmen San Diego Day quiz show content and companion student activities for 1,700 Miami students and live streamed across the country.✅Enhanced and extended core contributes to HMH reaching its 2018 revenue goals by re-launching HMH Kids Discover Social Studies as HMH Into Social Studies for better market penetration.✅Surpassed all performance goals from 2015 to 2019 with ‘Exceeded Expectations’ ranking during annual review; notable achievements include 141% of goal (2015) and 114% of goal (2016).✅Delivered a ‘This Month in History’ and ‘Keeping It Current’ campaigns that surpassed company goals for click to open rates and unique click through rates; achieved a 52% unique open rate for Warm prospects.

Evanston, Illinois, United States

✅Promoted to senior role within the organization and held direct accountability for supporting an average annual pipeline in the K-12 core and supplemental social studies product line.✅Contributed to success in a fast-paced and high-stakes environment that supported sales with tailored strategies, messaging, materials, and communications for state and district issues.✅Facilitated the product development process through combustion meetings, field studies, market analysis, and Field Advisory Boards, and in-depth communication with Editorial staff.

Evanston, Illinois, United States

✅Promoted by leadership to drive the development of national campaign plans, blueprints, strategies, and competitive analyses for K-12 social studies; launched and managed numerous national campaigns during tenure.✅Served as an SME and trusted partner to internal stakeholders; created and hosted training presentations, in-services, district blitzes, product training, and competition studies.✅Authored responses to RFP, bid, and evaluation criteria as well as competitive issues; utilized industry insight and market intelligence to craft win/win proposals that secured new business for HMH.

Evanston, Illinois, United States

✅Drove the development of learning solutions and gained an early understanding of all facets of the business; rose from entry-level position to senior marketing role.✅Created highly detailed client presentations, addressing the client’s needs and how programs would benefit the customer; respond to questions for clarification on presentations.✅Delivered successful campaign support and implementation delivery in schools across the country, including Los Angeles USD, Chicago Public Schools, and Beaumont Texas ISD.