Géraldine Archambault Email & Phone Number

Paris, FR

www.essentialparfums.comInstagram: essential.parfumsEssential Parfums is the first niche brand signed by the best perfumers, with a sustainable and eco-friendly approach at an affordable price.

www.internationalbeautylink.comHelping brands (perfumes, cosmetics, cristal) getting launched internationaly in the selective and niche distribution.

Paris, FR

SKIN CARE INDUSTRY: 500 point of sales in France, 2 Saks US counters, 1 Harrods counter, 1 Flagship store in Paris.DEVELOPEMENT OF ALL INTERNATIONAL MARKETS- Definition and implementation of the brand's strategy, positionning, distribution network (distributors, affiliates, department stores)- Market openings (successful launch in Ukraine, and launch plans.

Singapore, SG

CRISTAL INDUSTRY: 40 million € belonging to Coretronic Group (3 billion $)2500 employees - 77 point of sales WW - 2 restaurants - 1 museum - 3 factoriesDEVELOPMENT AND LAUNCH OF EUROPE - MIDDLE EAST - AFRICA- Definition and creation of the global international sales strategy (no indirect sales model previously done) and define the type of distribution.

FR

PERFUME INDUSTRY: 200 Million € T/O - 600 employees - 20 brands under licenseIn charge of Switzerland, Scandinavia, Germany, Netherlands, South Africa, Australia, New Zealand for Agent Procovateur, Max Mara, John Galliano, Jimmy Choo, Trussardi, Balmain, Mauboussin, Marbert, Sonia Rykiel,...INCREASE OF EXPORT SALES- Definition and development of a specific.

DEVELOPMENT OF INTERNATIONAL SALES & MARKETING- Deploying a specific strategy for each market (USA, Russia, UK, Japan, Columbia,...): Increase of the T/O of 35% in 3 years- Developping product mix and marketing scheme for the new brands (creative, technical, olfactory skills)- Negociations / Managment (25 persons) / Finance (reports), supply chain.

COORDINATION, DEVELOPMENT OF LOCAL MARKETS AND TRAVEL RETAILCREATION OF PARFUM MADELEINE VIONNET- Responsible for the sales, marketing and promotional activites of each distributors- Designed strategies for new product launches (line entirely made for Asia)- Training courses of the sales team- Creation, development of the perfume Madeleine Vionnet.

CREATION OF A COMISSION AGENT COMPANY IN ASIA FOR PARFUMS AUBUSSON, PARFUMS MORABITO, PARFUMS POUPON- Implemented and developed the presence of the brands in Asia: Increased T/O by 55% in 1 year- Spent one year based in Asia in order to identify and develop all the agents