Geraldine Urena Email & Phone Number

New York, United States

Set up promotional materials using HTML/XHTML. Review a range of digital promotional assets and prep for QA review for journey-based campaigns (including, but not limited to: Media, Ad Served, CRM, trigger-based emails). Manage daily workload via Workfront (Project Management system) and JIRA. Oversee implementation and launch of all ad served assets. Troubleshoot setup issues and QA observations as needed for quality client delivery. Liaise and collaborate with multiple stakeholders – Marketing, Client Services, Ad Operations, Target List Management, and QA to accomplish team objectives and deliver on-time and accurate work output. Use SFTP to push JSP and image content live. Work with Marketing to make adjustments/optimizations to live campaigns

New York, New York

Managed the execution and status of all daily website requirements, both short and long term projects. Ensured the sites and applications were functioning properly. Lead all website’s production projects from inception to launch. Maintained and enforced the project scope and timeline. Made edits to websites inside of CMS systems. QA and managed clients such as Lyrica, Rolex, Bose and Nestle.

Greater New York City Area

Managed the overall planning, status reporting and delivery of all projects from start to completion. Ensured that project goals and objectives were met within the agreed upon time, scope, budget and resource requirements. Reviewed creative materials and advised agency teams on talent, flag potential copyright, clearance, logistical issues and suggest solutions. Ensured the accuracy, comprehensiveness and cohesiveness of analysis and reports. Handled the full-up TV/content production, test, re-edit and radio jobs.

Greater New York City Area

Managed, mentored, and lead the QA team. Communicated project status and issues to management and development team. Trafficked, prioritized and executed tasks in a high-pressure environment. Kept up to date with new industry methods and technologies to streamline quality assurance testing and improve department productivity. Managed, trafficked and QA clients such as Alcon, Novartis, Amex, Burberry, Accenture and Levi’s.

Identified, recorded, documented thoroughly, and tracked bugs. Ensured that testing activities allowed applications to meet business requirements and system goals. Tested high volume work of videos, emails, websites, HTML5 and Rich Media banners. Worked with digital project/technical teams to manage all defects found during the testing phase.

New York, Ny

Oversaw creative development, production, delivery, and asset management for clients such as Diageo, Hilton, Intel, Land Rover, Sony and H&M. Provided art direction and and creative input for broadcast/online videos, print publications, mobile applications, consumer websites and digital banners. Established and executed digital/print workflows from client to delivery with high-volume campaign work. Provided last line of accountability before work was presented to clients, sent to press, and delivered to media.

New York, Ny

Supported Senior PM’s with all print/digital campaigns. Ensured projects stood within timescales and budget. Presented work to stakeholders for sign-off. Generated clear and succinct project reports.

New York, Ny

Processed invoices. Provided general administrative support to creative services team as needed. Coordinated printing projects with the in-house copy center and/or outside print vendors. Assisted with the coordination of creative projects for multiple product lines. Maintained organized databases and files. Participated in brainstorm sessions. Scheduled meetings, ordered supplies and filed documents.

Queens, Ny

Devised a fully working production plan for the program of printed products and collateral materials. Designed business cards and flyers for clients and ordered proper paper stock for printed projects. Maintained accurate budge control. Created flowcharts, cost outs, etc.