Key Responsibilities:• Create and edit various types of content for lead generation, branding, internal communications, and product marketing. This includes articles, blog posts, eBooks, white papers, emails, social media posts, landing pages, case studies, videos, slide decks, and more.• Recruit and manage a panel of skilled writers to enhance the content team.• Develop outstanding content campaigns and ideas.• Provide creative and strategic input on new content ideas and distribution strategies for all stakeholders.• Lead content brainstorming sessions, conduct research, and analyze competitors to identify impactful content opportunities.• Commission, manage, and edit third-party writers when additional or specialized content is needed.• Collaborate with clients and in-house teams (product managers, sales management, leadership team, partner customers) to exceed project expectations.

TitanHQ protects over 7,500 businesses worldwide and works daily with over 1,500 MSP’s.Best-in-class SaaS Cybersecurity Platform delivering a layered security solution to prevent user vulnerability​Content Marketing & SEO- Manage an editorial calendar for sales tools, SEO content, blogs, whitepapers, PR pieces and key announcements mapped to business objectives and the organizations product road map to drive traffic, engagement, leads, that deliver sales and customer retention.- Content Creation (Blogs, Case studies, Whitepapers, PRs, DataSheets, Newsletters) for lead generation and user education including website content, email campaigns.- Planning and execution of content syndication campaigns- Management of creative resources including designers, writers, and agencies.- Develop & Manage Digital Marketing Campaigns (Demand & Lead Generation)- Planning and executing global demand generation programmes - Reporting and measuring digital marketing efforts against set targets- Create and manage multi-faceted marketing campaigns that drive quality leads- Generate positive awareness of TitanHQ through advertising & PR programs.CRM - Project Management : Manage SugarCRM development projects, scoping project requirements and convert to actionable brief.- Perform User Acceptance Testing once a solution is developed- Responsible for management & administration of Sugar CRM (provide CRM support to over 70 users)- Develop reports & dashboards for management reviewMarketing Automation- Hubspot - Act-on Other - Manage relationships with outsourced vendors (freelancers, marketing vendors, PR agencies etc. - Maintaining and implementing website improvements- Social Media Management- CX Implementation (Web & CRM)

Feb 2009 – March 2011- Set up and manage renewal process ( B2B SaaS)- Manage SugarCRM set-up & implementation- Ongoing SugarCRM user training- Build TitanHQ Blog from the ground up- Set up and manage marketing automation platform (Hubspot)- Email Marketing - marketing campaign management and reporting including lead nurturing campaigns (HubSpot & Act-On)- PR- Event Management

Manage Training Centre Business Development - course promotion.Autodesk Solutions Renewal Sales.Liase with course providers on incentives and marketing programs.Manage course certification process with educational bodies.CRM Management

- Marketing support in research, advertising and direct marketing.

-Reporting on Email & Direct marketing campaigns-Customer Segmentation-Retention & Churn Analysis-Manage external analyst relationships eg. Gartner-Spatial Data Analysis using Map Info

Gateway Inc. is a US computer hardware company established its European headquarters in Ireland in 1993 and as part of the EMEA marketing team I worked on multiple projects including Direct Marketing, International Market Research & Analysis, Focus group planning, Reporting.• Conduct primary and secondary research and data collection (SPSS) in the area of customer satisfaction, product launch, rebranding project, customer profiling, advertising campaigns, focus groups• Analyze business and market trends• Prepare thorough and meaningful reports• Create targeting, segmentation for Customer Engagement and direct marketing campaigns.• Deep-dive analyses to help drive data-driven decisions on important issues and hot-topics facing the business.• Manage relationships with research providers• Extract, Analyse & Present Reports using Cognos 8

-Lead generation and prospecting-Quote preparation and provision-Order processing-Database management-Administration for International Sales Team