Geraldine Leichen Email & Phone Number

Buenos Aires, Caba, Ar

Buenos Aires Province, Argentina

•Planned creative media strategies for Pantene, Downy, Gillette, Head&Shoulders, Magistral & Always for OTV, PTV and OOH.•Fostered innovation and creativity in OOH media, designing BTL activations and coordinated media agencies for successful campaigns.•Introduced 3D technologies to OOH campaigns•Responsible for marketing activations, including content development, advertising, and event planning, to achieve engaging and effective campaigns.•Developed 360° activation for Downy… Show more •Planned creative media strategies for Pantene, Downy, Gillette, Head&Shoulders, Magistral & Always for OTV, PTV and OOH.•Fostered innovation and creativity in OOH media, designing BTL activations and coordinated media agencies for successful campaigns.•Introduced 3D technologies to OOH campaigns•Responsible for marketing activations, including content development, advertising, and event planning, to achieve engaging and effective campaigns.•Developed 360° activation for Downy on subways and murals, incorporating fragrance on OOH and creating an immersive consumer experience.•Led the Downy campaign at Martin Fierro, presenting innovative product ideas, ambiance, and organic TV advertising. Show less

Buenos Aires Province, Argentina

•Responsible for innovating 1:1 consumer activations for increased brand awareness and category size.•Managed end-to-end creative marketing and data activation campaigns, meeting deadlines and budgets.•Implemented measurement solutions and A/B testing to assess - campaign impact on the target audience and business performance.•Coordinated with production agencies for Pantene and Multibrand Livestreaming activation, achieving a 100% lead generation increase.Achievements:-… Show more •Responsible for innovating 1:1 consumer activations for increased brand awareness and category size.•Managed end-to-end creative marketing and data activation campaigns, meeting deadlines and budgets.•Implemented measurement solutions and A/B testing to assess - campaign impact on the target audience and business performance.•Coordinated with production agencies for Pantene and Multibrand Livestreaming activation, achieving a 100% lead generation increase.Achievements:- Rockstar intern of the year- Downy award: execute excellence- Magistral award: teamwork brand´s best results Show less

Buenos Aires, Provincia De Buenos Aires, Argentina

Designed animated HTML5 banners for captivating and interactive content. •Provided creative support to US accounts, including Samsung and Best Buy. •Created visually engaging presentation designs.

Buenos Aires, Provincia De Buenos Aires, Argentina

•Developed branding strategies and design proposals for US clients. •Produced illustrations, motion graphics, and key visuals.•Led offline visual campaigns for maximum impact.

Buenos Aires, Provincia De Buenos Aires, Argentina