Assisted Head of Events in the development of the department’s Standard Operating Procedures (SOP), processes and policies, encompassing:• Planning the yearly calendar and forecasting budgets aligned with organizational objectives.• Conceptualizing and implementing business and sales strategies for various event categories such as Ticketed Club Events, Ticketed Masterclasses, Private Dining Experiences; resulting in a 25% annual growth in event revenues.• Highest events sales achiever in AY22 and AY23.• Managing and coaching junior staff to enhance their skills through training programs.• Identified internal pain points and introduced "Tripleseat," a web-based event management software, to streamline booking processes and track lead conversion and sales that effectively simplified the department’s administrative steps by 50%.• Creatively utilized "Ticket Tailor," an online ticketing platform with Stripe as the payment portal – facilitating and simplifying additional orders for tickets, and ticket refunds to improve events experience.

• Responsible for the maintenance and acquisition of regional and local accounts through 360 campaigns and O2O strategies in identifying opportunities for business growth.• Championed the launch of Lexus IS, Lexus LC, Lexus LS, Lexus UX EV and Lexus NX.• Lead producer for the launch of Teoxane Asia Pacific in Singapore, and conceptualised a series of videos for APAC region.Account Lead for, - Inchcape Singapore, Toyota Motor Asia Pacific and Borneo Motors Singapore (Lexus) - Jacobs Douwe Egberts (L'OR Espresso and ESSENSO Singapore)- Teoxane Asia Pacific (Singapore and APAC)• Globalised and revitalised of heritage brands through campaigns that include creation of brand book, language and packaging, and conducting of FGD discussions with targeted audience.Branding Lead for, - WENKEN Group (Singapore and Malaysia)- Real Pet Food Company (Singapore and Australia)

• Annual track record of pitching and winning 80% of the projects across government and corporate bodies, with up to $1m sales. • Propelled sales figures with annual increases of 15-20% from previous year.• Experienced in negotiations with vendors and venues in provision of best-value packages for clients. • Successful event executions up to 20,000 guests at any one point in time. Notable Key Projects- Christmas on a Great Street Light Up Ceremony w/ President (2014 - 2017)- SLA Celebrates SG50 (2015) - Launch of SGSecure w/ PM Lee (2016)- CNB 5th ASEAN Ministerial Meeting On Drug Matters (2016)- Singapore Autonomous Vehicles Launch Ceremony (2017)- Launch of Prudential myDNA @ Red Dot Museum (2017)- SPF 37th ASEANAPOL Conference (2017)- CNB DrugFreeSG Light Up around the Bay (2018)- Launch of Armenian Street, in conjunction with Singapore Heritage Festival (2019)

One of the creative limbs in the entertainment department for Halloween Horror Nights 2 & 3.- Hugely involved in conceptualization of creative decks with head Production Director and Assistant Producers- Managed and oversee marketing road-shows at various school locations, and Cineleisure Orchard- Took charge of minutes for work-in-progress meetings to update involved production members- Coordinated costume fittings for performers- Production of makeup treatment, props and costume decks- Conducted site recees at Universal Studios Singapore- Running of event and rehearsals with head Production Director, Assistant Producers, and Creative Directors

Ran events: “Housefull 2: The Dirty Dozen Movie Premiere”, “World Gourmet Session - JAM Session”, “Gala Dinner & Airport Service Quality Awards Ceremony 2012”, “Opening Night Party of ESPA”.- Conducted meetings with the clients, written minutes and organized weekly work-in-progress meetings- Construction of conceptual deck with Assistant Producer- Management and coordination of models’ rehearsals and fittings of costumes- Editing and reviewing of production schedule- Running of event with Assistant Producer

Theatre Production: i-Chestnuts 15- Hugely involved in the design and conceptualizing of actors’ appearance in each scene in the show - Delegation of jobs to the team of dressers - Basic sewing and design skills are acquired- Main dresser for actress Judee Tan