- Led the rebranding efforts for the company, overseeing the redesign of the logo, website, and social media profiles, resulting in a refreshed brand identity and increased brand recognition.- Acted as the primary point of contact for clients, maintaining regular communication to ensure their needs and expectations were met effectively.- Assisted in the design and conceptualization process for client projects, providing creative input and ensuring alignment with their branding objectives.- Played a key role in the creation of marketing collateral such as brochures, flyers, and presentations, ensuring consistency in brand messaging and visual identity.- Implemented systems to organize and streamline communication between clients and the company, ensuring efficient handling of inquiries, feedback, and project updates.- Supported the development and execution of integrated marketing campaigns across digital, print, and social media channels, contributing to increased brand visibility and engagement.- Collaborated closely with the marketing team to generate innovative ideas and strategies for reaching target audiences and driving brand awareness.- Coordinated with external vendors and agencies to execute marketing initiatives within established timelines and budget constraints, maintaining high standards of quality and professionalism.- Assisted in the planning and execution of events and promotional activities to enhance brand presence and generate leads, resulting in increased customer acquisition and retention.- Conducted market research and analysis to identify emerging trends, competitor activities, and opportunities for product or service promotion, informing strategic decision-making and campaign optimization.

- Developed and executed comprehensive creative vision aligned with organizational goals.- Established and maintained cohesive brand identities across all touchpoints.- Designed and maintained the company website, ensuring alignment with brand identity and user experience principles.- Created custom templates for YouTube channel branding, optimizing visual consistency and engagement.- Developed visually compelling assets for Instagram, driving brand awareness and audience engagement.- Managed a team of graphic designers, overseeing the creation of diverse marketing materials.- Crafted compelling brand narratives for effective communication across various channels.- Provided leadership and mentorship to foster creativity and collaboration within the team.- Collaborated cross-functionally with marketing, product development, and executive teams.

- Provide creative vision for design team and organisation - Work closely with Business Development and Social Outreach for creative purposes- To ensure that all creative production is on-brand with the organisation and meets the standard of the brand- Leading and growing the design team and responsible for the design quality of each creative output throughout the organisation- Help develop organisation branding and ensure that it is interpreted through the designer’s work- Assign and organize designers to work efficiently and review design works to meet the standard quality

- Assisted architect in interior work, contributing to the Taman Kebaikan Aqua Project.- Collaborated with the leading architect in the UNESCO International Design Competition for the Reconstruction & Rehabilitation of The Al Nouri Complex in Mosul.- Managed planning, design, and implementation of projects within specified timelines and scope.- Presented regular project updates to clients and project team members.- Utilized SketchUp and AutoCAD to execute design planning and bring visions to life.- Contributed to design planning through visualization and client presentations.

- Conceptualize and design an installation (DIORAMA) of IndoBuildTech 2020's theme "Transforming Into Digital Cities"- Resource materials, suppliers and vendors for the installation- Planning and implementing marketing and advertising activities

- Design clear engaging graphic communications for print and web - Design marketing/ communication materials- Assist in website, application and crypto coins design- Work closely with the marketing team to translate concepts into marketing materials

- Provided support to FF&E designers on various ongoing projects, including: CITIC Wuhan Showflat, Pullman Suzhou, Greentown Liu Xiang Yuan, St Regis Lijiang, Sunac Pinching Project, Galaxy Macau Ritz Carlton, Jinao Center 7F Office, Beijing Native Beverly, Reinassance Hongshan, Hilton Hotel Suzhou, Lotte Haeundae Beach, and RFCZ Caesars Incheon.- Managed planning, design, and implementation of projects within designated timelines and scope.- Presented regular project updates to clients and team members to ensure alignment with project goals.- Oversaw project schedules to ensure timely completion and satisfaction of client requirements.- Interpreted plans and drawings to facilitate project execution.- Generated creative design concepts and storytelling visualizations to enhance project outcomes.