- Develop a content strategy to create, edit, optimize, and promote high-engaging content that meets SEO standards.- Manage editorial calendar across all platforms, including website, blog, videos, social media, and PR.- Identify key marketing opportunities to drive customer acquisition by 56%.- Improve website visibility from 1.2% to 7.67% over two years. - Create an SEO strategy to maximize rankings and improve overall keyword ranks by 125%.

- Supported the creative team through conceptual ideation and content development using brand voice and tone across all channels. - Wrote sharp, punchy, and engaging copy for campaigns, e-commerce product launches, email marketing strategies, direct response, website landing pages, and more.- Collaborated with the marketing team to implement a comprehensive content plan to help drive brand awareness based on a data-driven content marketing strategy.- Worked with the SEO team to develop and execute a strategic plan for content inclusive of blogs, organic social, email newsletters, and other channels to reach KPIs.- Defined the monthly and quarterly editorial calendar in partnership with the content, marketing, design, and customer service teams. - Managed the production of editorial content calendars from beginning to end, including engaging with freelancers, adhering to brand guidelines, and meeting project deadlines.- Worked as the primary editor of various blogs, managing the process of assigning content to copywriters and freelancers, proofreading, editing, and publishing content on the different company's website.

- Worked with Sr. SEO Specialist to support campaign strategies and achieve client goals.- Performed website and competitor analysis using various SEO tools.- Researched and analyze keyword strategies- Collaborated with the content team to develop content topics and strategies designed to meet client goals.- Optimized and publish content to client sites through Wordpress and FTP.- Executed link building and link profile management activities, including opening accounts, webmaster outreach, relationship building, and more.- Completed local search optimization activities, including citation building and cleanup, review solicitation, and on-site GEO-targeting modifications.- Engaged in social media initiatives to drive traffic and brand awareness through content publishing, fan acquisition, and engagement.- Assisted in analysis and strategy development for new business proposals.

- Consistently provided an exceptional client experience.- Recovered and replenished the store to execute merchandising directives and maintained visual merchandising presentations.- Assisted in product placement and merchandising as directed. - Fulfilled online orders promptly.

- Provided exceptional client service, operating as the Manager on Duty in the absence of a manager.- Performed operational and transactional functions, handling client service issues, issuing approvals for desk transactions, as well as opening and closing the store. - Referred to all duties which require managerial experience and authorization to the Store Manager (e.g., disciplinary action, hiring, and terminating associates).

- Curated content for social media accounts, including Facebook, Twitter, LinkedIn, etc.- Generated strategic digital content for brands ranging from fitness and health to digital media.- Analyzed and optimized content for SEO. - Designed graphics to highlight social media content.- Generated digital marketing campaigns to drive revenue both online and in-stores.

- Curated content for the fashion section for Entresocios.net- Overseed and curated content for the monthly magazine issue, including interviews, profiles, and more. - Received and managed any fashion related material sent to the magazine.- Attended and supported any fashion-related event in representation of the magazine.- Managed advertisement and clients.