Geraldine (Gerry) Wendel Email & Phone Number

Marketing Services for businesses: Market Research, Marketing Strategy, Social Media, and Mystery Shopping scheduling and editing, covering most industries. Strategic Focus. Consultation/Training via Skype or in-person. Services are primarily promoted via social media, as well as business cards, and postcards.

Founded on Peace, Love, and Grooviness with a focus on 1960's / 1970's music and pop culture. The trademarked brand name has been in use for several years. Internet / smartphone radio station launched May 6, 2013 www.groovyreflectionsradio.com where I serve as Program Director as well as host of "The Lava Lamp Hour".Launched the Groovy Reflections app in August 2014 ...apple/iphone, android, windows phone and amazon.Retail products at www.groovyreflections.com and soon on the radio station website as well.Enjoys a healthy following of "GRoovy People" via Facebook, Twitter, Pinterest, Myspace, and Google+.

I offer seasoned experience (25+ years...sssh...don't tell anyone!) in regards to marketing strategies, market research, and social media, with a special focus on smaller companies and start-ups.In the market research realm, I have managed and worked on everything from survey development to brand scorecards, customer satisfaction, and customer loyalty to larger scale product clinics. I assist companies with their social media needs: planning the initial strategy, getting them started on various platforms, and in-depth training on how to maintain multiple accounts and, of course, time management strategies. No two companies are alike, and I specialize in offering a well-thought out, customized approach.Within the area of business consulting, services offered include writing / revamp of business plans, marketing plans, and developing the strategies that will ensure the success of your company.Consulted for Lexus' ad agency, Team One, assisting with market research analytics and reporting.Recently developed social media/marketing strategies for several small businesses and currently developing one for a new client.Earlier this year had the opportunity to train folks in getting started in social media. And in 2010, developed and taught a hands-on 3 hour, intensive Twitter workshop at a local university. Also in 2010 trained insurance company employees in a 3-day advanced course that I developed in Mtab cross-tab software.Served as Social Media Director for The Appleman Group and Advanced Trainer for PAI on an as-needed basis.

Crafting informative, entertaining articles on dog beaches, dog parks, pet stores and boutiques, and any other place where your pet is welcome.

Managed all North American based Market Intelligence activities for VolvoManaged North American based specialists and Managers within Market IntelligenceImplemented and aligned Volvo Global Market Intelligence vision and strategy within North AmericaCoordinated activities with other Ford Motor Company Brands (Ford, Jaguar, Land Rover, Mazda) and developed best practicesResponsible for Market Intelligence department budget

Responsible for the development and for leading actionable market research and business information activities, both quantitative and qualitative regarding Volvo and competitive customersManaged all Customer and After Sales Research activitiesManaged all vendor contacts related to Customer, After Sales, and Sales Research including selection, negotiation, proposal review, and overseeing projects from start to completion.

Develop and create customer profiles for Volvo and competitive vehiclesManage vendor contracts for industry volume dataMonitor demographic, economic, and attitudinal trendsProvide input to product and sales trend analysisResponsible for training of new employees, interns, and consultants in Market Intelligence group

Mba, Marketing

Certificate, Profiency, Marketing Research Applications

B.S., Marketing

Education record