- Lead a cross-functional business unit (product, dev, designer, data science) with ~117 people divided into 11 squads.- Lead the product and business strategy and execution across Hotmart's core products(Marketplace, Community, Membership, Events etc) - To recruit, coach, and grow a hard-working team of product- Lead the development of new product strategies to increase acquisition, retention and revenue from consumers- Conduct executive stakeholder reviews about BU Results

Managed the product team of GMPs and Product Managers distributed in tribes: Mobile, Marketplace and Content • Increased MAU (Monthly Active User) by 39%• Increased the number of Communities subscriber by 189%• Increased the GMV from Marketplace by 85% overtime (2020 to 2022)

- Work with cross-functional leaders of research, design, growth, engineering and data to effectively align roadmaps based on company priorities, set clear and measurable objectives- Lead the product team with a focus and obsession on understanding and satisfying our customer need- Manage and mentor other product managers- Understand the competitive landscape, consumer, and use it to shape the B2C/B2B Product strategy & tactics• Increased the rating on Apple Store from 2.2 to 4.4 and Play Store from 2.4 to 4.2 • Increased of time of session on Hotmart App by 108%• Led the process to become #1 Education App in Brazil (iOS/Android)

- Understanding the digital product market and receiving customer feedbacks- Analyzing data to improve Global Payment Product(HotPay) and Mobile App(Sparkle)- Analyzing and monitoring international growth to implement new local payment methods. (HotPay is international payment system integrated with several gateways and acquirers. )- Constantly doing benchmark.- Analyzing data from Google Analytics, PlayStore, Firebase, iTunes and the database.- Driving initiatives to grow our iOS and Android Apps- Defining and analyzing metrics (MAU, DAU, Churn, Bounce rate, Funnels etc)- Constantly A/B Tests on Checkout pages to increase conversion rate and sales- Using market/customer research to improve product retention- Crafting product roadmaps and strategies to reach the vision of the product- Managing backlog and prioritization focusing on ROI• Planned, executed and relaunched the Hotmart App that increased the MAU (Monthly Active User) By 150%• Planned, executed and launched the payment method called Hotmart Balance that increased the GMV(Gross Merchandise Volume) By 3000% overtime(2019 to 2021)

- Ideation, product development, launch and optimization of innovative products - Leading a team of top engineers and designers- Crafting product roadmaps and strategies to reach the vision of the product- Integrate usability studies, metrics and market/customer research into product requirements- Defining and analyzing metrics (MAU, DAU, Churn, Bounce rate, Funnels etc) that inform the success of products- Maximizing efficiency in a constantly evolving environment where the processes are fluid and creative solutions are the norm

- Identify market opportunity, doing the planning and control of the product cycle of life.- Market research and analysis, cooperating with multidisciplinary team for the planning and development of new products.- Understand the needs of stakeholders to generate value to products and assure the return of investment.- Crafting product roadmaps and strategies to reach the vision of the product- Apply agile methodologies of planning and development(SCRUM/KANBAN)- Define and analyze metrics (MAU, DAU, Bounce rate, Funis) for the products.

- Analyzing and development of systems Webs with VB/ASP, C#/.NET, API RESTful and Nodejs/Express- Research and development of objects of learning in Augmented and virtual reality- Front-End with HTML5, CSS, Bootstrap, JavaScript , AngularJS, Vue.js, jQuery e Ajax

- Analyzing and development of systems with C#, VBScript and ASP- Research and development of objects of learning in Augmented and virtual reality.- Management of LMS- Development of Web portals in HTML, JavaScript, CSS, jQuery e Ajax for the environment of Distant Learning- Developmentof dynamic Telemenus in ASP and XML.- Improvement of processes

- Support the production of disciplines and educational objects.- Support LMS management