Gerald Lopez Email & Phone Number

Glendale, California, Us

• Revenue generation and strategic partnerships development andmanagement.• Identify, design, develop and implement market-driven strategies to achieve revenue goals and the company’s mission.• Oversee marketing programs and partner channels that increase the company's revenues and expand existing channels.• Increase customer base and add to existing customer profitability.• Identify potential strategic partners, alliances and relationships to expand core product lines and bring new product lines to the organization.• Developing lead generation plans with targets, measures, and objectives. • Executing and analyzing results of marketing campaigns.• Develop long-term SEM strategy with the goal of driving sales growth through the paid search channel.• Stay abreast of new paid search engine marketing developments & opportunities in the SEM domain and incorporate into ongoing campaign management.

Los Angeles, California, Us

• Plan, organize and manage all the marketing activities for the organization.• Establish, develop and implement the company's marketing strategies.• Executing and analyzing results of marketing campaigns.• Develop long-term SEM strategy with the goal of driving sales growth through the paid search channel.• Stay abreast of new paid search engine marketing developments & opportunities in the SEM domain and incorporate into ongoing campaign management.• Formulate and implement the marketing policies and objectives within the company.• Coordinate and collaborate with all the staff from the marketing and sales department.• Develop and handle marketing annual budget.• Participate in conferences and other marketing related events.• Oversee marketing communication including branding, public relations, advertising and other marketing materials.• Coordinate and evaluate market research• Develop lead generation plans with targets, measures, and objectives. • Oversee marketing programs and partner channels that increase the company's revenues and expand existing channels.• Create, develop and implement ideas, proposals, and strategies for promoting and selling loan products• Identify potential strategic partners, alliances and relationships to increase revenue and reduce advertising costs per customer acquisition. • Maintain long term relationships with business partners, clients and company staff.• Revenue generation and strategic partnerships development andmanagement.• Identify, design, develop and implement market-driven strategies to achieve revenue goals and the company’s mission.• Increase customer base and add to existing customer profitability.

Van Nuys, California, Us

• Optimize campaigns & serve as day-to-day contact for & foster relationships with major search vendors (Google, Bing, etc.).• Develop long-term SEM strategy with the goal of driving sales growth through the paid search channel.• Stay abreast of new paid search engine marketing developments & opportunities in the SEM domain and incorporate into ongoing campaign management.• Finding new resources to sell loan products.• Setting acceptable cost-per-sale numbers.• Develop, implement and manage Search Engine Optimization (SEO), Pay Per Click (PPC) and Search Advertising campaign management activities.• Keep up to date on the latest SEO / PPC strategies and technologies.• Planning & production of sales tools (such as ad designs & sales copy).• Negotiating prices of advertising with website owners, marketing firms & other online resources. • Attending trade shows, company sponsored promotions and events.• Completing regular market analysis.• Developing & maintaining sales proposals & collateral.• Supervising the production or implementation of marketing materials. • Executing a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans. • Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications.• Monitoring online blogs for tracking communications related to the brand of a company. • Building a lead scoring system for evaluating lead qualify and quality opportunities. • Developing lead generation plans with targets, measures, and objectives. • Working with customers in developing case studies, references, and testimonials. • Executing and analyzing results of advertisement and marketing campaigns.

Downey, Ca, Us

• Point of contact for General Contractors, Project Managers, Site Superintendents and Vendors.• Negotiate prices for installation of security devices for new construction projects.• Conduct site surveys over the phone with technicians and Site Superintendents to determine what hardware will be needed to secure new store locations.• Meet all security requirements by the store turnover deadline.

Los Angeles, Ca, Us

• Process new hires and employee terminations.• Point of contact for vendors. Negotiate service contracts and prices for office equipment and supplies.• Order and take inventory of office supplies.• Maintain functionality of all business machines.• Responsible for employee parking access, carpool and alternate transportation programs.• In charge of office space allocation, network logins and passwords, climate control, building access and security• Maintained office services by organizing office operations and procedures;• Controlled correspondence;• Designed filing systems;• Reviewed and approved supply requisitions;• Assigned and monitored clerical functions.• Provided historical reference by defining procedures for retention, protection, retrieval, transfer, and disposal of records.• Maintained office efficiency by planning and implementing office systems, layouts, and equipment procurement.• Designed and implemented office policies by establishing standards and procedures; measuring results against standards; making necessary adjustments.• Completed operational requirements by scheduling and assigning employees; following up on work results.• Kept management informed by reviewing and analyzing special reports; summarizing information; identifying trends.• Maintained office staff by recruiting, selecting, orienting, and training employees.• Maintained office staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.• Maintained professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.• Achieved financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Contributed to team effort by accomplishing related results as needed.

Business

Business Administration And Management, General

Education record