Gerald Terrell Jr Email & Phone Number

United States

Louisville, Kentucky Area

Louisville, Kentucky

✔ Collaborate with and assist the Director of Marketing in planning an integrated marketing strategy for six campus locations✔ Work with external agencies and internal resources to plan and execute all SEO, SEM, email marketing, social media, display advertising, television and radio campaigns✔ Develop strategic digital marketing plans while working directly with DSPs to consistently increase leads and student enrollment✔ Collaborate with external and internal teams to enhance the usability, design, content and conversion of website, microsite and landing pages, advising on content/features to appeal to target segments and increase the sites’ effectiveness as a lead generation channel

Louisville, Kentucky

Louisville, Kentucky

✔ Oversee the digital ad operations for Block Communications TV Division, which include; WDRB, WLIO, and WAND✔ Develop digital ad operations policies, processes, procedures, and standards for reporting✔ Responsible for the setup, trafficking, and optimization of digital ad campaigns✔ Analyze campaign performance to provide insights and recommendationsAchievements★ Completely overhauled the entire ad management system for WDRB and managed the successful implementation for our sister stations, WANDTV, and WLIO.★ Awarded “WDRB Employee of the Month” for March 2016

Louisville, Kentucky

Responsibilities:✔ Monitoring, analyzing and reporting the website traffic performance for 11 company websites by collecting data from Google Analytics.✔ Providing insights and recommendations for new product development, business processes and optimizing advertiser campaigns.✔ Executing trafficking of display campaigns for advertisers with Google DoubleClick for Publishers (DFP)✔ Designing banners and HTML email creative for audience development and reader revenue campaigns.

Responsibilities:✔ Prospecting for new business while managing client campaigns.✔ Providing ongoing campaign recommendations to improve client ROI.✔ Communicating with clients regarding marketing strategies, budgets, deliverables, and campaignperformance.✔ Developing training materials for new hires in the Sales Department and providing hands-on training.Achievements:★ Reached $1,000,000 in total annual sales in 2nd year.★ Created and executed marketing strategies that took several companies from start-up to major revenue growth and major acquisitions.

Responsibilities:✔ Effectively balanced management of employees, store operations, personal sales and store profitability goals.✔ Supported the Store Manager in recruiting, hiring, and training new team members on products,store functions and policies.✔ Responsible for the store accounting and analysis of daily financial reports.Achievements:★ Awarded “Top Salesperson of the Month”; September 2004, November 2004, and January 2005.

Responsibilities:✔ Managed relationships with local businesses, government and academic institutions serving asthe primary point-of-contact for their business technology needs.Achievements:★ Received the “Deans List Award” for leadership and sales performance.★ Awarded “Top Ten in Commercial Sales” for the Northeast region.

Bachelor Of Science In Business Administration, Marketing, 3.42 Gpa

Activities and Societies: Cum Laude

Front End Web Development Track