Gerald A. Tobin Email & Phone Number

• Articulates segmented market messaging for Bloomberg Law• Leverages qualitative and quantitative research tools to understand customer needs• Leads development of product marketing materials in go-to-market plan for new products• Partners cross-functionally to drive go-to-market strategy• Develops sales enablement tools to promote understanding of new products andservices• Drives creation of print and digital marketing assets in support of Sales and Marketing goals• Updates existing collateral to maintain brand consistency

Arlington Va

• Led jurisdictional content licensing efforts to build out secondary content• Consulted Product/Books team focused on functionality and presentation of BBNA treatises • Audited content tools in support of migration to new platform• Onboarded Sales and Product teams to Adobe Analytics tools• Conducted marketplace analysis in support of new product development• Crafted competitive positioning collateral for Sales team

Cranford, Nj

• Provided marketing and consulting services to the legal publishing industry and not-for-profit business organizations including Thomson Reuters, ALM, the Children's Aid Society, and Dr. Lena Edwards Academic Charter School

• Managed civil procedure, evidence, jury instructions, and statutory content in 12 jurisdictions generating more than $15m in annual revenue for major legal publisher • Developed new products such as New York Electronic Discovery and Evidence, Lexis Online e-Discovery Forms, New Jersey Practice Guide series (nine titles), New Jersey Court Rules Annotated, and New Jersey Online Forms• Negotiated major license agreement to expand New Jersey content offerings• Created new editions of marquee titles such as Weinstein, Korn & Miller: New York Civil Practice

• Recruited and managed practice area advisory boards to guide the development of new and revised content for the New York market• Developed nine new, topical one-volume LexisNexis New York AnswerGuides • Created New York Online Forms that served as a prototype for more than 20 new jurisdictional products• Developed Practitioner's Toolbox, a workflow tools to drive usage of secondary content and forms

Ba, English, English Language And Literature/Letters

Doctor Of Law (Jd), Law