Gerald A. Tobin Email & Phone Number

• Articulates segmented market messaging for Bloomberg Law
• Leverages qualitative and quantitative research tools to understand customer needs
• Leads development of product marketing materials in go-to-market plan for new products
• Partners cross-functionally to drive go-to-market strategy
• Develops sales enablement tools to promote understanding of new products andservices
• Drives creation of print and digital marketing assets in support of Sales and Marketing goals

Arlington VA

• Led jurisdictional content licensing efforts to build out secondary content
• Consulted Product/Books team focused on functionality and presentation of BBNA treatises
• Audited content tools in support of migration to new platform
• Onboarded Sales and Product teams to Adobe Analytics tools
• Conducted marketplace analysis in support of new product development
• Crafted competitive positioning collateral for Sales team

Cranford, NJ

• Provided marketing and consulting services to the legal publishing industry and not-for-profit business organizations including Thomson Reuters, ALM, the Children's Aid Society, and Dr. Lena Edwards Academic Charter.

• Managed civil procedure, evidence, jury instructions, and statutory content in 12 jurisdictions generating more than $15m in annual revenue for major legal publisher
• Developed new products such as New York Electronic Discovery and Evidence, Lexis Online e-Discovery Forms, New Jersey Practice Guide series (nine titles), New Jersey Court Rules Annotated, and New Jersey Online Forms
• Negotiated major license agreement to expand New Jersey content offerings
• Created new editions of marquee titles such as Weinstein, Korn & Miller: New York Civil Practice

• Recruited and managed practice area advisory boards to guide the development of new and revised content for the New York market
• Developed nine new, topical one-volume LexisNexis New York AnswerGuides
• Created New York Online Forms that served as a prototype for more than 20 new jurisdictional products
• Developed Practitioner's Toolbox, a workflow tools to drive usage of secondary content and forms

Ba, English, English Language And Literature/Letters

Doctor Of Law (Jd), Law