Geralyn (Geri) Wilson Email and Phone Number
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Direct Marketing and Audience Development Professional with 15+ years of experience in customer acquisition and retention, multi-channel campaign management, database management, and collaborates effectively with cross-functional teams. A data-driven decision maker with proactive problem-solving and process improvement skills. Strengths:- Customer Acquisition and Retention- Direct Mail End-to-End Campaign Management- Telemarketing, Email and Online marketing- Budget Design, Implementation, and Management- Strategic Planning and Project Management- Audience Segmenting- Data Analysis with an emphasis on ROI- Vendor Management- Team Collaboration
Hour Media
View- Website:
- hourdetroit.com
- Employees:
- 121
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Audience Development DirectorHour Media Jul 2022 - PresentTroy, Michigan, United States
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Audience Development ManagerLee Enterprises Dec 2020 - May 2022Davenport, Iowa, United StatesDirect all subscription acquisition marketing campaigns to grow subscriber database and subscription revenue for 74 local newspapers within 26 states. Own strategic plan across multiple channels including direct mail, telemarketing, email, kiosk efforts, and online marketing. Identify audiences and offers. Budget development and distribution. Analyze data for campaign effectiveness and improvement opportunities. Collaborate with regional markets and cross-functional teams to ensure effective customer communications. Manage two channel managers. -
Audience Development Manger - Qualified TeamCrain Communications Nov 2017 - Nov 2020Detroit, Michigan, United StatesDesigned and executed strategic marketing plans for eight publications with a focus on the acquisition and retention of highly qualified audiences. Identified budgets and gained annual approval. Supervised team of two assistant managers engaged in determining audience segments, implementing multi-channel campaigns including direct mail, email, telemarketing, and online marketing. Analyzing results and monitoring ROI. -
Audience Development Manager - CorporateCrain Communications Jun 2014 - Oct 2017Greater Detroit AreaDirected and identified subscription acquisition and retention campaigns for eight publications. Designed marketing plans for each brand to secure budgets, identify audience demographic requirements, and meet subscription revenue targets. Supported advertising team with audience KPIs. Instructed team of three assistant managers on priorities, timelines, and execution of multi-channel campaigns to reach revenue projections and audience targets within identified budgets.
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Audience Development Manager, AutoweekCrain Communications-Autoweek Mar 2011 - May 2014Detroit, MichiganAcquire and retain paid customers through multi-channel campaigns including retention programs, direct mail, email, online marketing, and subscription agencies. Support advertising sales by maintaining a 285,0000 subscriber rate base. Executed a predictive model to ensure rate base and revenue goals were met. Owned end-to-end direct mail campaign process. Monitored direct mail strategy, budgets, pricing options, list targets, and A/B test plans. Adjusted throughout the year to reach projected subscription starts.
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Sr. Account ManagerLabov & Beyond May 2006 - Mar 2011Oxford, MichiganLabov & Beyond teams up with clients to differentiate and elevate their brand value and to engage their customers and employees to be their best. I implemented multi-channel marketing campaigns for Suzuki, Volkswagen and BMW. Programs included dealer communications and training events, incentive programs, regional email marketing and internal corporate marketing. -
Client Services ManagerAncor Information Management Jan 2002 - Apr 2006Troy, MichiganAncor Information Management offers a full menu of integrated marketing services including printing, letter shop, fulfillment, and custom projects. Supervised team of eleven project managers responsible for preparation of job instructions, client communications, scheduling, billing, data enhancements, and inventory management. Worked closely with sales to develop quotes and proposals to generate new business opportunities. Worked closely with sales to develop proposals and quotes to generate new business opportunities. -
Group Circulation Director And Operations Team DirectorCrain Communications 1996 - 2001Detroit, MichiganDeveloped and implemented acquisition and retention efforts using multi-channel campaigns to accelerate customer growth and contain costs for 10 publications. Supervised, trained, and developed a staff of nine managers and coordinators. Developed budgets, gained approval, and monitored to plan. Additionally, directed the database operations team in the development of retention programs, job scheduling, and fulfillment system management.
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Sr, Circulation/Subscription ManagerCrain Communications 1990 - 1995Detroit, Michigan, United StatesSupervised staff of 8 marketing coordinators as they implemented new acquisition and retention campaigns through direct mail, insert cards, telemarketing, television ads, subscription agencies and newsstand sales for 7 brands.Designed and executed a strategic marketing plan for Autoweek magazine administering a $3 million budget, managed a subscriber rate base of 290,000 and generating $6.5 million in subscription revenue.Through direct mail testing, increase response for Autoweek by 25%.
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Circulation/Subscription Marketing ManagerCrain Communications 1987 - 1990Detroit, Michigan, United States
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Customer Service/Fulfillment Manager - AutoweekCrain Communications 1985 - 1986Detroit, Michigan, United States
Geralyn (Geri) Wilson Skills
Frequently Asked Questions about Geralyn (Geri) Wilson
What company does Geralyn (Geri) Wilson work for?
Geralyn (Geri) Wilson works for Hour Media
What is Geralyn (Geri) Wilson's role at the current company?
Geralyn (Geri) Wilson's current role is Direct Marketing and Audience Development Professional.
What is Geralyn (Geri) Wilson's email address?
Geralyn (Geri) Wilson's email address is ge****@****lee.net
What is Geralyn (Geri) Wilson's direct phone number?
Geralyn (Geri) Wilson's direct phone number is +131344*****
What skills is Geralyn (Geri) Wilson known for?
Geralyn (Geri) Wilson has skills like Email Marketing, Direct Marketing, Crm, Marketing, Digital Marketing, Direct Mail, Audience Development, Strategic Planning, Marketing Strategy, Online Advertising, Marketing Communications, Digital Strategy.
Who are Geralyn (Geri) Wilson's colleagues?
Geralyn (Geri) Wilson's colleagues are Rebecca Simonov, Juliana Lumaj, Aleene George, Jon Reynolds, Christina Clark, Jason Hosko, Rachel Zimmerman.
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