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SENIOR MARKETING EXECUTIVE with deep experience driving revenue growth and customer retention in both business and consumer markets in the financial services industry. I have a record of results delivery in generating leads and profitable revenue via innovative marketing and communications programs across multi-media.My specialties include: Strategic Marketing, Customer Acquisition/Retention, Multi-Channel Marketing, Brand Management, Messaging/Client Communications, Product/Segment Marketing, Media Relations and Event Management.I have a demonstrated ability to work effectively with senior management and sales organizations, expertise in building/leading highly-effective teams and excellent collaboration and communications skills.
Amplitude Enterprises, Llc
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Senior Marketing And Communications ConsultantAmplitude Enterprises, Llc Aug 2016 - PresentCreative and innovative problem solver with over 25 years experience in B2B and B2C marketing and communications for the financial services industry.Marketing consultant delivering services on a strategic project basis or as an interim marketing leader for organizations in need of marketing support for a defined contract period.
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Financial Services Marketing DirectorFirst Data Corporation Apr 2015 - Aug 2015Marketing Director leading the Financial Services Marketing team responsible for developing strategic marketing programs to drive client acquisition, retention, cross-sales and product penetration targeting the Global, Strategic, National client segment. Key focus is developing and executing strategies to generate leads, grow revenues, improve sales force effectiveness and support new product launches. -
Executive DirectorJpmorgan Chase Aug 2004 - Apr 2014Greater New York City AreaMarketing Director in the Treasury Services division of J.P. Morgan's Corporate and Investment Bank. Responsible for overseeing the full range of marketing activities for several major businesses within this division. Key focus is increasing brand awareness and generating leads for sales staff within these businesses. -
Marketing Director (I-Solutions)Jpmorgan Chase May 2001 - Aug 2004Greater New York City AreaMarketing Director for the I-Solutions business in JPMorgan Chase. Focused on selling J.P. Morgan's proprietary i-VAULT! enterprise content management service to targeted large corporations. Responsible for directing the design and implementation of I-Solutions' positioning and marketing strategy, all branding activities, website design, market research and public relations efforts.
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Director Of Marketing And Internet (Chase Diversified Consumer Services)Jpmorgan Chase Mar 1999 - Apr 2001Greater New York City AreaOversaw all traditional marketing and internet marketing activities undertaken by Chase's Diversified Consumer Services businesses (Investments, Insurance, Personal Credit, Auto Finance and Education Services).
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Director Of Marketing And Planning (Chase Investment Services)Jpmorgan Chase Feb 1993 - Mar 1999Greater New York City AreaDirected the development and implementation of a comprehensive range of innovative marketing programs (advertising, direct mail, merchandising, collateral, seminars, etc.) to generate a strong flow of leads to the investment sales staff within this division. Oversaw all competitive analysis, strategic planning and research activities.
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Senior ConsultantWilcox & Associates Mar 1989 - Jan 1993Greater New York City AreaResponsible for providing consulting, advisory and project management support to clients in the areas of strategic marketing planning, new product identification and introduction, customer acquisition and product promotion. Clients included: Chemical Bank, First Fidelity Bank, CoreStates, Advanta Corp., First Bank System, Maryland National Bank and Dime Savings Bank.
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Frequently Asked Questions about Geralyn Higgins
What company does Geralyn Higgins work for?
Geralyn Higgins works for Amplitude Enterprises, Llc
What is Geralyn Higgins's role at the current company?
Geralyn Higgins's current role is Senior Marketing and Communications Consultant at Amplitude Enterprises, LLC.
What is Geralyn Higgins's email address?
Geralyn Higgins's email address is ge****@****ase.com
What is Geralyn Higgins's direct phone number?
Geralyn Higgins's direct phone number is +134764*****
What schools did Geralyn Higgins attend?
Geralyn Higgins attended New York University - Leonard N. Stern School Of Business, College Of Mount Saint Vincent.
What skills is Geralyn Higgins known for?
Geralyn Higgins has skills like Banking, Risk Management, Financial Services, Asset Managment, Strategic Planning, Mergers And Acquisitions, Securities, Investments, Portfolio Management, Asset Management, Fixed Income, Marketing.
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