With over 15 years of experience in Sports and Retail industries, I’ve developed a diverse skill set in Data Strategy, Analytics, Digital Business, Strategic Planning, and Sales Operations.Currently, as Head of Data & Business at Sporttips, a growing sports-tech startup, I lead the development and execution of data-driven business strategies, enhancing operational efficiency and decision-making. At Nike EMEA South, I successfully drove regional growth and led strategic transformations in highly competitive environments.I approach challenges with an analytical and hands-on mindset, consistently leveraging data to unlock business potential and improve operational performance.