Created a line of superior quality "medinutritionals"--premium, science-backed nutritional supplements available exclusively through medical and other healthcare professionals. Patient One MediNutritionals meet the needs of patients who seek their practitioner's guidance in selecting high caliber products that are appropriate for their individual health concerns to help them achieve maximum wellness.

Identified business growth and marketing opportunities for NBTY's various nutritional supplement channels and brands, and provided supporting strategic planning and marketing services for program implementation.Re-designed, re-priced and re-positioned the PhysioLogics healthcare professional line. Re-packaged the line and re-vamped all marketing materials. Implemented a web-based fulfillment program. Resulted in dramatically increased sales.

Founded and operated a marketing consulting and custom publishing business catering to clients in the natraceutical field. Created custom magazines and marketing programs that supported increased sales of specific supplement brands and nutritional products in targeted channels of distribution.

Established the marketing department and implemented a database-driven integrated marketing program that dramatically increased sales, consumer awareness and company image within the health food industry.Founded "Energy Times," the health food industry's first database-driven consumer magazine. Directed editorial and grew monthly circulation to over 700,000 active health food store shoppers. Beyond increasing product sales and enhancing Nature's Plus branding, revenue generated by the Energy Times publication covered production costs and all departmental overhead and turned the marketing department into a profit center.