Volunteering as a PUM Senior Expert I've had the pleasure of using my experience in marketing communications and my former design & communications agency, to provide coaching and support to, and be inspired by companies in emerging economies. Missions include Bosnia-Herzegovina; Mongolia; Macedonia; Vietnam; Armenia; and Kenya.

Founded The KEY Agency, Amsterdam, a full-service advertising & marketing communications agency which, over the years, grew to a staff of 16, including graphic designers, web development and graphic production management. Products/services: communications strategies and campaigns, brochures, annual reports, corporate identities, advertising campaigns (print, outdoor, on line, radio, video), magazines, websites and web-based solutions.Among sectors and markets served: financial services, commercial real estate, residential real estate, recreational real estate, shipping and maritime, manpower services, technology, information technology (ICT), consultancy, retail, local and national government, port authorities, personnel recruitment, heating and home energy, sports and recreation, cultural activities.Sold full share in the company in 2010, retired from the agency January 1, 2013.