Gerard Daigle Email & Phone Number

Opelousas, La

Currently working directly for the CEO, and leading multiple projects designed to move the business forward in a more profitable growth strategy. As a key part of this strategy, I am leading the project for Trade Promotion Management utilizing Blue Planner as the program software. I have been working to develop all user profiles and customer profiles along with spend conditions and trade promotion parameters. We are currently working to onboard retail brokers with planning access.Additionally. I am, working closely with the Food Service team developing key selling tools for custom presentations, trade shows, distributor launches, and broker presentations. The largest initiative now is leading the negotiations for future partnership with Dot Foods nationally thus expanding the reach and availability of Tony Chachere's products across the U.S. I am also working with the Food Service team to establish uniform distributor and broker agreements nationally that are designed to not only update our system information but to also improve the parameters of our contracts. I also work closely with our product development team to launch new items, explore new product categories, develop licensing programs, and search for talent that will be critical to our long term growth and brand recognition both locally and nationally. Helping new ideas to grow and provide direction for our sales team against challenges that I have faced presents me with not only satisfying work opportunities, it helps everyone see the business in a new light.

Spearheaded sales and management direction to a team of 4 customer business managers and 2 district sales managers across the central region of the US representing approximately $125M in sales. Managed all McCormick consumer brands across multiple classes of trade. While in this role I actively pursued new business contracts as well as negotiated renewal contracts for long term business growth. One significant project that was managed professionally and with excellent growth was the transition of a major wholesaler from broker managed to direct managed where I was able to help the team successfully transition and grow the business for two consecutive years.

Greater New Orleans Area

Oversaw all sales and broker management activities across most of the US with a team of 5 business managers with 100% focus on driving expansion and growth of company's portfolio of items across chains, wholesalers, distributors, and some military channels.During this exciting time of my career, I helped execute a national rollout of Zatarain's New Orleans Style Rice Dinner mixes across the central and southern U.S. increasing sales volume double digits for 6 consecutive years within my region.

Bs, Business Admin

Education record

Education record