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Marketing professional combines outstanding creative and skillful business know-how to achieve memorable, on-target, and results-driven strategies and messaging. Passionate about communicating effectively and creatively.AREAS OF EXPERTISE Research and analyze market trends and competitive landscape to identify opportunities for growth. Develop realistic marketing strategies that drive business growth with innovative solutions. Author and implement communications plans Lead and develop team members with a consultative and collaborative approach. SIGNIFICANT ACCOMPLISHMENTS Developed branding message for lens manufacturer that prompted participation in international trade show with sales orders projected to $1 million. Led promotional creative and production for telecommunications firms. Proposed, implemented, and managed business processes that streamlined in-house projects. Grew my advertising agency billings to seven figures, employed six employees, and acquired a commercial 2-color printing company that served print-based accounts.Specialties: • Excellent skills in writing, graphic design, PowerPoint presentations, communications plans, work process improvement, and collaborative team building.• Proficient in Adobe Creative Suite and Microsoft Office
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Marketing Communications ExecutiveRlab.Independent Jul 2023 - Present -
Marketing DirectorRlab.Independent Jul 2022 - Jul 2023Rochester, New York Metropolitan Area• Develop and manage marketing, sales promotion, and publicity that support sales activity and position the company as an innovative leader in the lens industry.• Recommend solutions to support sales team including portable trade show assets plus digital collateral for sales promotion and customer service.• Identify and evaluate new business opportunities and author marketing programs designed to capitalize on those opportunities.
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Owner/Consultant Marketing And Marketing CommunicationsDesign Office Apr 2001 - Jul 2022Rochester, New York, United States• Devise branding and presentation solutions that support strategic plans and meet institutional goals and priorities for clients in medicine, research, telecommunications, and education. Design, produce, edit and supervise print, web design, e-media presentations, and book design.
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Creative DirectorInfantino Associates, Inc. Aug 1997 - Mar 2001Rochester, New York, United States• Created and produced print and electronic media for Global Crossing that led to contract awards for trans-oceanic data transmission.• Co-authored business plan and marketing plan for company’s entry into the business of producing e-marketing on the Web.• Drove messaging guidelines for Frontier Communications. Developed and implemented standards for print, Internet content and design, look and feel for advertising, direct mail and billing inserts.• Designed and supervised direct mail campaigns that captured additional business income per wave year-over-year.• Supervised 6 full- and part-time staff and managed up to 30 individual projects per week. Managed and monitored department operating budget.• Organized and implemented traffic and job flow system for faster, more reliable production of jobs. Updated office processes that improved quality, production flow, and dramatically reduced lost income from recurring errors.• Proposed and managed the design and production of sales aids for Bausch & Lomb that saved production costs and gained overwhelming approval for ease of use by sales force.• Provided hands-on creative and production as needed.
Gerard Defranco Skills
Gerard Defranco Education Details
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Design, Illustration, Printmaking -
Aquinas Institute
Frequently Asked Questions about Gerard Defranco
What company does Gerard Defranco work for?
Gerard Defranco works for Rlab.independent
What is Gerard Defranco's role at the current company?
Gerard Defranco's current role is Marketing Director.
What is Gerard Defranco's email address?
Gerard Defranco's email address is gd****@****.rr.com
What is Gerard Defranco's direct phone number?
Gerard Defranco's direct phone number is (585) 272*****
What schools did Gerard Defranco attend?
Gerard Defranco attended Rochester Institute Of Technology, Aquinas Institute.
What are some of Gerard Defranco's interests?
Gerard Defranco has interest in Isshinryu Karate, Fine Art Photography, Historic House And Furniture Restoration.
What skills is Gerard Defranco known for?
Gerard Defranco has skills like Public Speaking, Writing, Staff Supervision, Communications Planning, Marketing Communications, Public Relations, Production, Video, Newsletters, Publications, Messaging, Direct Mail.
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