Digital Marketing Manager
Current• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.• Designs, builds, and maintains our social media presence.• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).• Identifies trends and insights, and optimizes spend and performance based on the insights.• Brainstorms new and creative growth strategies through digital marketing.• Plans, executes, and measures experiments and conversion tests.