Gerard Hoff

Gerard Hoff Email and Phone Number

Senior Creative Strategy Director and Storyteller @ Gerard Hoff
Amsterdam, NH, NL
Gerard Hoff's Location
Amsterdam, North Holland, Netherlands, Netherlands
Gerard Hoff's Contact Details

Gerard Hoff personal email

n/a

Gerard Hoff phone numbers

About Gerard Hoff

Creating strategies, driving ideas and stories, growing brands, companies and people.SkillsStrategy, Marketing, Brand Activation Marketing Research, Problem Solving, Copywriting, Coaching.KeywordsBrand Strategy, Innovation, Marketing & Engagement, Planning & Strategy, New Product Development, Story Creation, Storytelling, Europe and South-East Asia, Digital Marketing and strategy, Creative and Strategic coaching.

Gerard Hoff's Current Company Details
Gerard Hoff

Gerard Hoff

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Senior Creative Strategy Director and Storyteller
Amsterdam, NH, NL
Website:
gerardhoff.com
Employees:
2
Gerard Hoff Work Experience Details
  • Gerard Hoff
    Senior Creative Strategy Director And Storyteller
    Gerard Hoff
    Amsterdam, Nh, Nl
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  • Gerard Hoff
    Creative Strategist & Storyteller
    Gerard Hoff Feb 2019 - Present
    Amsterdam, North Holland, Netherlands
    Great brands are about great stories.Look at Nike, Starbucks, Apple, Red Bull, Albert Heijn, Heineken, Rituals, Patagonia, and the list goes on, including some of your start-ups and local SMEs. All brands that found the stories behind the functionality of the product. In fact life is about stories. Think how powerful they are. Some stories have been around for thousands of years…Today, in a digital, social media driven world, we need stories again (and stop relying on SEO/Adwords); as people, as companies and as brands. To be different, entertaining, stand out, feel good, spread love, create awareness, to engage and to build a bond (with all stakeholders).Call me a Storyteller. I see myself as a a Creator of Strategies, Driving Ideas and Stories. Together we'll find the stories, create the stories and tell the stories.Keywords:Strategy, Creative, Energetic, Problem Solver, Story Creator, Storytelling, New Mindset, KISS, Business Strategy, Activation, Europe, US and South-East Asia experience.Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to (r)evolution.- Albert Einstein
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  • Soundboard
    Co-Creator | Strategy
    Soundboard Sep 2019 - Present
    Amsterdam Area, Netherlands
    Getting things done for SME (and start-ups):International collective of (freelance) specialists, creating and implementing websites, e-commerce, applications, advertising, brand design/creation, copy, video/film, strategy & activation.Lean and mean, delivering high quality, efficient and (cost) effective.Getting things done voor het MKB (en start-ups):Internationaal collectief van (freelance) specialisten, voor het creëren en implementeren van websites, e-commerce, applicaties, SEO/SEA, adverteren, brand design/creatie, copy, content, radio, video/film, strategie & activatie.Lean and mean, kwalitatief hoogstaand, efficiënt en (kosten) effectief.
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  • Cyclups - Plantastiq
    Brand Strategy And Communication Advisor
    Cyclups - Plantastiq Oct 2021 - Present
    Maastricht, Limburg, Netherlands
    Products: Organic plastic and PLQ granulates made from wheat, used for creating straws, cutlery and plates, advizing and executing strategy, brandname creation, branding, website and communication.Check cyclups.com
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  • Smarter Nozzle Europe Bv
    Strategy And Marketing Advisor
    Smarter Nozzle Europe Bv Apr 2021 - Dec 2023
    Amsterdam, North Holland, Netherlands
    NozzleTV: Name creation, proposition (first tankertainment channel in the world), strategy and creatives.
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  • Van Kneus Bv
    Marketing & Communication Advisor
    Van Kneus Bv Feb 2021 - Sep 2023
    Venlo, Limburg, Netherlands
    Van Kneus is umbrella brand and platform for great tasting and healthy products made from residual flows of fruits and vegetables and by so reducing waste (Van Kneus = From Bruised translated).Brand name creation, -story and -design, proposition, brand strategy and execution (website, packaging, communication).
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  • Tlc Marketing Worldwide
    Agency Director Benelux
    Tlc Marketing Worldwide Jan 2019 - May 2019
    Amsterdam Area, Netherlands
    Storytellers and Storydoers - Living by a simple philosophy – creating campaigns that are rewarding for our clients and a joy for their consumers.My responsibility is to increase the quality of output and performance of the agency, get the strategy and creation right, building brands, (social media) stories and create successful campaigns.
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  • Edelman
    Head Of Strategy
    Edelman Jan 2018 - Dec 2018
    Greater Jakarta Area, Indonesia
    Building relations between people and brands (Earned Branding), using integrated communication and reputation to earn attention, build trust and add purpose. We're the storytellers, using the digital world as a stage. Busy with new business, cross & up selling.Clients: Oreo, Wana Artha Life (life insurance), Huawei, Bukalapak (CtoC platform), NYX, Fake News Show, Martha Tilaar, Nissan, Datsun, HP.
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  • Founder Institute
    Mentor
    Founder Institute Oct 2016 - Jul 2018
    Greater Jakarta Area, Indonesia
    Teaching, training and coaching Start-ups on marketing, branding, digital & communication Voted best mentor 2016.
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  • Ydigital Asia
    Chief Inspiration Officer
    Ydigital Asia Jun 2014 - Feb 2018
    Jakarta
    It's not about 'digital marketing', it's about effective marketing in a digital world.Y-Digital operates in indonesia, Malaysia, Singapore and Sri Lanka.Purpose driven and a modern partner for ambitious brands who want to test the limits and are not afraid to break the rules. In an In an era of “always-on” transformation, this purpose guides and energizes brands and instigates interactions with more meaning.
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  • Geometry Global
    Head Of Strategy
    Geometry Global Sep 2017 - Dec 2017
    Within 23 Wards, Tokyo, Japan
    Leading integrated activation projects for international clients in Japan. This holistic activation approach is building new perceptions, changing behavior and inspiring consumers to buy well.We turn brand actions into equity.Brands: Kool, Kent, Lucky Strike, Glo, Red Bull, Lego, Coleman.
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  • Geometry Global
    Head Of Strategy
    Geometry Global Apr 2016 - Dec 2017
    Greater Jakarta Area, Indonesia
    Driving up the overall caliber of strategic thinking and boost creativity. Understand and tell the story behind the lethal bullet points. Using business objectives and insights as fuel (when insight meets opportunity, magic happens). Creating brands to love.¥ Consumer journey mapping and understanding for implementing 360 degrees marketing campaigns¥ End-to-end campaign planning, implementation guidance and performance optimization.¥ New business wins/pitches as well as cross & up sell to existing clients¥ Awards cases (recently won PMA Asian Tiger for Magnum for best activation¥ Clients: Dunhill & Lucky Strike (BAT), Coca Cola, Philips, Enfa, Indosat, AXE, Lakmé, Sunsilk, Bebelac, Magnum, Philips lighting, IKEA (new win).
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  • Metrixlab
    Client Director
    Metrixlab Jul 2014 - Apr 2016
    Rotterdam Area, Netherlands
    I once read an interesting article about John Irving. He writes a book every 7 years, but 5 years of that time he's researching the facts, the oddities and the hints, 2 years he's using to write the book.Research is the means to an end, never a goal on its own.Good researchers are good story tellers. Stories resonate, bullet points kill.• Accountable for client servicing, account management, and business development• Grew Heineken regional business (10-15% yoy), Aegon (15%)• Introduced insight planning and social listeningClients: T-Mobile, Allsecur, DSM, Exact, Dell, Relatieplanet.nl, Heineken International, Unilever, Aegon. Persgroep (new win).
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  • Kantar
    West Europe Regional Account Director
    Kantar Nov 2013 - Jun 2014
    Amsterdam Area, Netherlands
    • Single point integrator of different Operating Companies of Kantar group (IMRB, TNS, Lightspeed, Milward Brown, The Futures Company)• Consolidated & centralized research practice of Western European region• Client(s): British American Tobacco (BAT)
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  • Brains United
    Marketing & Brand Strategy - Founder
    Brains United Apr 2004 - Oct 2013
    Gent Area, Belgium And Amsterdam, Netherlands
    Consultancy providing strategic marketing, advertising and interim marketing management solutions to major brands and organizations. Working on various inspiring brands, agencies and projects, including providing training and coaching.Agencies:7 Beaufort, AB communication, BBDO Darwin, C-Box, DentsuBrussels,, Duval Guillaume Antwerp, Grey Belux, Markee, Open here, The Communication Company Benelux, Wildstream, Whatif.The Netherlands DentsuAmsterdam, TCC, Y&R/BBCW.Companies/brands:Formula Factory (Datapolice, Roambizz, Mobile4Sure), BelCompany (strategy), BASE (Mobile operator Belgium), Recupel (Recycling Belgium), Hans Anders Opticians (Interim Marketing Manager Belgium & France, 4P Square (Consultancy), Effortel/Carrefour Mobile, Lilliputiens (Baby Toys & accessories), Deltronic (GPS-GSM), Bacardi (Dark Rum), Ilamara (Inbev Jupiler, Hoegaarde, Leffe), iFORi (=Legal office for intellectual property), Lonka/Pervasco (candy), Mega Bloks (Toys), Rode Pomp (Centre for Classic Music), Tuna – Musical identity for brands (www.tunabrand.be), Unilever Foodsolutions Netherlands, S.M.A.K. (art museum Ghent), ImageLine Software), Securex (HR, Consulting)
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  • Book'N'Bloom
    Brand & Social Media Strategist
    Book'N'Bloom Mar 2013 - Sep 2013
    Naarden / London / Thessaloniki
    Book'n'Bloom creating the opportunity for SME like hair dressers, tattoo artists, personal trainers opticians and so on to grow using social media as the empower!Responsible for strategy, name creation, corporate style, website and making friends.
  • Securex
    Marketing Manager (Ad Interim)
    Securex Nov 2010 - Nov 2011
    Brussels
    Securex is a leading HR organization in Belgium, Luxembourg and France.The project included the repositioning of Securex towards the Happy People Company; the repositioning of HR Consulting, the introduction of the Human Interest Blog and the creation and introduction of the first HR Business Games of Belgium.The HR Business Game was a result of the repositioning and created the opportunity for Securex to go beyond the traditional HR approach and introduced Happiness as a success factor for companies. In 2012 the second edition was successfully launched.Working for Securex was one of the most interesting and pleasant experiences I had in Belgium.
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  • Grey Brussels & Grey Luxembourg
    Strategic Planner
    Grey Brussels & Grey Luxembourg Jan 2008 - Apr 2010
    Brussels Area, Belgium
    ¥ Strategic planning for integrated campaigns¥ Clients: Fortis Belux (bank & insurance, won pitch), SEAT, SKODA, Lease plan, Childfocus, HiPP (baby food), ArcelorMital (won pitch), Manpower, VivaCité (French radio station campaign, won pitch), Procter & Gamble’s Mr Proper & Mr Clean Western Europe (European research with IPSOS, repositioning, campaign).
  • The Communication Company
    Business Director & Strategic Planner
    The Communication Company Jul 2007 - Dec 2007
    Antwerp Area, Belgium
    After having a good experience with The Communication Company in the past, we rejoined our forces during this period to bridge a period. The objective was to develop existing business and create new. And we did.Worked among other brands for Air France/KLM, GE, Goodyear, 2L international (introduction of a new brand for bags); docdata (e-services), Dunlop.TCC is still in my heart for good experiences and great fun (including Duvels;-)
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  • Hans Anders
    Marketing Manager (Ad Interim; Belgium, France)
    Hans Anders Jan 2007 - Jun 2007
    Gorinchem (Nl) And Hasselt (B)
    Hans Anders is a big chain of opticians stores in the the Benelux and France. I was responsible for the re-positioning of Hans Anders Belgium, creation and implementation of marketing plans and promotions.Introducing the Red Revolution was one of the most exhilarating things I've ever done. Belgium was red during 3 days and thousands of new glasses where sold.From that day on, Belgium 'looked' a little bit nicer!
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  • Effortel
    Interim Marketing Manager
    Effortel Jan 2005 - Jun 2005
    - Responsible for re-positioning and boost One Mobile Carrefour.- Development of marketing communication and implementation- Negotiations with network carrier
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  • Mega Bloks
    International Marketing Manager
    Mega Bloks 2003 - 2004
    Antwerp Area, Belgium
    - Responsible for marketing in Europe, South America and Asia.- Turning Megabloks into a brand that could compete with LEGO (including developing new campaign). - Part of the new product development team Canada.
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  • The Communication Company
    Client Service Director
    The Communication Company 2001 - 2003
    Antwerp Area, Belgium
    Working with a great team for the Belgian and Dutch market. The objectives were to develop existing business and new business.Brands we worked for: KLM, LU, Belgian Post, Coca Cola, Royal Antwerp Football Club, CMS, Interbrew (Jupiler).
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  • Dm&S
    Marketing & Strategy Director
    Dm&S Jul 2000 - Jan 2001
    Installing a new briefing structure and working a number of customers on a project basis, after moving from The Netherlands to Belgium.
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  • Y&R Amsterdam
    Account Director / Strategic Planner
    Y&R Amsterdam Jan 1999 - May 2000
    Amsterdam Area, Netherlands
    Account Director, working with a team of 4 great Account Executives on customers like Hans Anders, Ministry of Justice, Het Parool, P&O Nothsea Ferries, Albron, Great Grapes, Wehkamp.
  • R.J.Reynolds Tobacco
    Marketing Manager N-Europe
    R.J.Reynolds Tobacco 1996 - 1999
    Starting as a Product Manager, I quickly moved from being a Brand Manager to Marketing Manager New Marketing tools Northern Europe.Responsibilities were on brand management, advertising and new ways o approaching the target audience.
  • R.J. Reynolds Tobacco
    Brand Manager
    R.J. Reynolds Tobacco 1996 - 1999
    Marketing Manager new marketing tools West-Europe
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  • Kraft Foods Group
    Product Manager
    Kraft Foods Group 1994 - 1996
    Product Managent for Côte d'Or, Toblerone, Jacobs Carte Noir, Miracoli.
    View

Gerard Hoff Skills

Strategy Marketing Communications Advertising Marketing Strategy Social Media Marketing Marketing Brand Management Social Media Marketing Management Business Development Customer Insight Marketing Research Online Advertising New Business Development Online Marketing Creative Strategy Start Ups Branding And Identity International Marketing Market Planning Direct Marketing Brand Development Digital Strategy Integrated Marketing Brand Architecture Digital Marketing Project Management Crm Market Research Strategic Planning Management Team Management Consumer Insight Generation Creative Insights Category Insights Data Analysis Inspiring People

Gerard Hoff Education Details

Frequently Asked Questions about Gerard Hoff

What company does Gerard Hoff work for?

Gerard Hoff works for Gerard Hoff

What is Gerard Hoff's role at the current company?

Gerard Hoff's current role is Senior Creative Strategy Director and Storyteller.

What is Gerard Hoff's email address?

Gerard Hoff's email address is ge****@****ase.com

What is Gerard Hoff's direct phone number?

Gerard Hoff's direct phone number is (212) 237*****

What schools did Gerard Hoff attend?

Gerard Hoff attended University Of Groningen, Ichthus College.

What are some of Gerard Hoff's interests?

Gerard Hoff has interest in Family, Mtb, New Technology, Gadgets, Economic Empowerment, Education, Reading, Consumer Trends, Science And Technology, Music.

What skills is Gerard Hoff known for?

Gerard Hoff has skills like Strategy, Marketing Communications, Advertising, Marketing Strategy, Social Media Marketing, Marketing, Brand Management, Social Media, Marketing Management, Business Development, Customer Insight, Marketing Research.

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