Gerardine Donough-Tan Email & Phone Number

Currently freelance writer, editor and proofreader. Specialisation: Content, copy and linguistic editing, and proofreading – advertorials, awards, annual reports, bid proposals, custom media, feature stories, news analyses, news releases, newsletters, corporate and management profiles, white papers.B2B writing - trade media: TTGmice and TTG Asia since 2018; micenet (Australia), since 2020. Mainly news, analyses and feature stories.Biz Events Asia - Sub-Editor and Freelance Writer, 2018-2020. CEI Asia - Associate Editor (on retainer), 2006-2017. Conferences, events and incentives – focusing on Singapore and occasionally Indonesia, Malaysia and Indo-China. Sessional Lecturer at James Cook University, Singapore 2005-2022. Most recently taught the new MICE subject in the Tourism and Business Master's program (2020-2022); Master of Planning and Urban Design (2019-2021), Disaster Resilience track; and Tourism and Hospitality Management for more than 10 years before that. Previous stints - Curtin University, Singapore and Marketing Institute of Singapore Training Centre - undergraduate and postgraduate subjects such as advertising, marketing, public relations and events management. Consultant and trainer in Marketing PR – how to use public relations tools for marketing objectives, and cross-media optimisation. Accredited in Advanced Certificate in Learning and Performance (ACLP) in April 2023 and Certified Event Sustainability (CES) in July 2024. Coaching in written and oral presentations – business and academic. Some exciting and fulfilling projects as a freelancer:• Edited and proofread business case studies for a top-ranking university.• Produced in-house magazine for an international hotel chain.• Conducted brand audit and produced a branding and communication strategy for a Singapore hotel, which went on to win a promising brand award that year.• Managing Editor of Singapore Can-Lah! website & e-newsletter – a tourism industry initiative to publish accurate and timely information and feature stories for a global audience during the 2003 SARS crisis in Singapore. The e-newsletter won the PATA Gold Award in 2004. • Organised and managed communication programmes and media centre for TTG Asia Media’s IT&CMA events in Kuala Lumpur and Bangkok, and ASEAN Tourism Forum in Brunei and Phnom Penh.Corporate experience: 19 years with the SIA Group, including positions as Advertising & Promotions Manager (Worldwide), Head Incentive Travel and Editor Outlook in Singapore Airlines and Marketing Manager International, Tradewinds Tours and Travel.

Listed skills include Marketing Communications, Writing, Editing, Copy Editing, and 9 others.

• Freelance Writer And Editor; Marketing Pr Consultant

  Various Organisations

  2001 - Present - Singapore

  Past working experience:• Associate Lecturer: James Cook University, Singapore; Curtin University Singapore; Marketing Institute of Singapore Training Centre; Singapore Institute of Management; Tourism Management Institute of Singapore; Nanyang Polytechnic.• Marketing Communications Manager (Travel & Tourism Group), TTG Asia Media – Managed corporate and marketing communications when the company was divested from Miller Freeman.• Associate Editor, TTG Asia (freelance)• Marketing Manager (International), Tradewinds Tours & Travel (on secondment from Singapore Airlines) – Managed to shore up the core Singapore Stopover Holidays and developed new special interest and MICE business, including from India and the Philippines. • Singapore Airlines: Advertising & Promotions Manager (worldwide); Editor Outlook; Head Incentive Travel; Advertising Executive (Planning & Development); Executive Officer, Ground Services (Changi Airport); Editorial Assistant Outlook.Career highlights: • A & P Manager: Oversaw transition from the ‘romance of travel’ to positioning SIA’s twin strengths – superior inflight service (personified by the Singapore Girl flight stewardess) and modern aircraft fleet. Proposed and initiated a shift from conventional advertising & promotions to marketing communications.• Editor Outlook: Managed in-house production of the 20-page monthly magazine for staff of the SIA Group worldwide. It had interest and attention from top management and a significant external audience in the financial and business world.• Head Incentive Travel: Developed SIA’s incentive travel product and promoted it internally to colleagues in key markets (to get 'buy in' and support) and then internationally to an external audience. Instrumental in SIA winning ‘Best Airline for Incentive Travel’ award in 1992.