Gerard Lafond

Gerard Lafond Email and Phone Number

Managing Director NA @The Hoffman Agency | Creative storyteller for brands and executives at the intersection of earned and digital media. @ The Hoffman Agency
Gerard Lafond's Location
Boston, Massachusetts, United States, United States
About Gerard Lafond

What if you could get your brand, executive, product, or innovative technology the attention it deserves? Want to find out?That’s what I do. I help companies get attention. I write, create, visualize, strategize, communicate, market, and lead teams to do just that. From launching new brands to protecting old ones, from digital channels to traditional media, I, often with a complimentary team, help brands shine. My superpower – I listen. I listen to clients, engineers, board members, customers, potential customers, college students, and my mom. All this listening, combined with dangerous creativity, a bunch of experience, and data driven insights, leads to attention and performance - results we can measure, awards I’m proud of, and all kinds of great things for my clients, partners, and teams. At the intersection of digital, creativity, and data, if you look (and listen) carefully, you find real opportunity. That’s where I work, and that’s what I do.All that experience as a creative marketing and communications leader for lifestyle, education, technology, media, digital, financial, CPG, beverage, spirits, and entertainment brands is showcased below. My specialties (or "let's go SEO"): digital strategy, advertising, lead gen, promotions, marketing strategy, digital first content marketing, creative and production, rhetorical game design and strategy, gamification, digital production, education technology, crisis/issues management, talent branding, start-ups, agency leadership, business development, web development, and social media.One last thought, this Social/Meta/Threads/Internet/AI thing might catch on…

Gerard Lafond's Current Company Details
The Hoffman Agency

The Hoffman Agency

View
Managing Director NA @The Hoffman Agency | Creative storyteller for brands and executives at the intersection of earned and digital media.
Gerard Lafond Work Experience Details
  • The Hoffman Agency
    Managing Director North America
    The Hoffman Agency Feb 2024 - Present
    San Jose, Ca, Us
  • The Hoffman Agency
    Chief Digital Officer
    The Hoffman Agency Jan 2022 - Feb 2024
    San Jose, Ca, Us
    Creative storyteller for brands and executives at the intersection of earned and digital media. I lead integrated marketing, communications and digital first content leadership with the PRovoke Media SABRE Awards 2023 Best Boutique Agency to Work for and 2023, 2021 Global Tech Agency of the Year. We're #hiring (Boston or Remote) dangerous creatives, media mavens, and digitally fluent marketers. Join us!
  • Lewis Global Communications
    Svp | Gm Boston | Digital Practice Lead
    Lewis Global Communications Nov 2019 - Jan 2022
    London, England, Gb
    I had the privilege of leading multiple teams on integrated global marketing programs with leading brands like: American Express GBT, LogMeIn (now GoTo and LastPass), Motional, and many others. I led digital innovation, paid media, SEO and creative content teams across the US and I led our Boston PR practice. I blurred the lines of practice areas through creative, sneaky, right?
  • Lewis Global Communications
    Senior Vice President, Digital
    Lewis Global Communications Feb 2019 - Nov 2019
    London, England, Gb
    Led digital communications, creative, and growth across the United States.
  • Weber Shandwick
    Executive Vice President, Client Experience Digital
    Weber Shandwick Jan 2018 - Feb 2019
    New York, Ny, Us
  • Weber Shandwick
    Senior Vice President, Digital
    Weber Shandwick Jun 2015 - Jan 2018
    New York, Ny, Us
    I led a team of social and digital strategists, creatives, content producers, and distribution experts - integrating digital into everything we do at Weber Shandwick. My work includes award winning programs in consumer, financial, technology, education, corporate communications, crisis, energy, CSR and healthcare -- with clients like Bank of America, Enel, Kinder Morgan, and DraftKings -- work which resulted in Weber Shandwick being named: Advertising Age Agency A-List Standout (2017, 2018)PRWeek Global Agency of the Year (2015, 2016, 2017, 2018)The Holmes Report Global Agency of the Year (2017)Most Awarded PR Firm, Cannes Lions International Festival of Creativity (2016)
  • Cone Communications
    Vice President Of Digital Engagement
    Cone Communications Apr 2014 - Jun 2015
    Boston, Massachusetts, Us
    Led award winning digital communications strategy for world class consumer and CSR clients like Target, Qdoba, Bayer, Service Master, Jiffy Lube, and Reebok.
  • Wolters Kluwer Law & Business
    Executive Director, Marketing And Digitial Product
    Wolters Kluwer Law & Business Apr 2013 - Apr 2014
    New York, Ny, Us
    Strategic marketing and digital product leader for $45M + higher education publishing business.
  • Persuasive Games
    Co-Founder/Partner
    Persuasive Games Oct 2003 - Apr 2014
    Persuasive Games is an award winning video game and rhetoric company. We design, build, and distribute electronic games for persuasion, instruction, branding, and activism.
  • Pearson
    Vp Marketing
    Pearson Feb 2010 - Apr 2013
    London, Gb
    VP of Marketing for Pearson’s College and Career Readiness division. I led a first of it's kind approach to gamifying education through the Pearson start-up Alleyoop, from stealth mode to brand strategy, full funnel marketing to 100,000 + users.
  • Red Tangent
    Founder, President
    Red Tangent Jul 2002 - Jan 2010
    red TANGENT was an interactive agency and award winning creative studio. I led a team of all-star developers, designers, social and digital strategists, and an online street team that deployed unique marketing campaigns delivering results for entertainment, technology, service and Fortune 500 lifestyle brands.
  • Media Revolution
    Vice President Marketing And Business Development
    Media Revolution May 2001 - Jul 2002
    Strategic sales and marketing leader for $6 million/yr interactive agency. Successfully implemented new sales/product strategy leading to over $3 million in new revenue in first 6 months. Secured multiple partnerships with companies such as Sony Pictures, Disney, Konami, Capcom, MGM/Mirage, Legacy Interactive, Direct TV, and MGM Studios. Successfully implemented corporate PR and marketing plan while developing new revenue streams through integrated marketing services.
  • Ticketmaster-Online Citysearch, Inc.
    General Manager
    Ticketmaster-Online Citysearch, Inc. Jun 1999 - May 2001
    Beverly Hills, California, Us
    Launched and led, proliferation of ground-breaking online ticket, e-commerce, and local cityguide publication for west coast including Las Vegas and Los Angeles. Developed successful sales and marketing teams, promotions, and leadership for online publications. Partnered with leading local media and brand companies to cross promote advertisers and sister companies such as Match.com and USA Networks.

Gerard Lafond Skills

Advertising Marketing Strategy Social Media Marketing Marketing Strategy Start Ups Social Media Interactive Marketing Digital Marketing Leadership Online Marketing E Commerce Online Advertising Public Relations Management Strategic Partnerships Brand Development Digital Media Email Marketing Digital Strategy Integrated Marketing Direct Marketing Seo Social Marketing Product Marketing Marketing Communications Entrepreneurship Sem New Media Google Adwords Lead Generation Mobile Marketing Content Strategy Publishing Content Development Content Marketing Social Networking Promotions Market Planning Ppc Creative Direction Production Web Analytics

Gerard Lafond Education Details

  • University Of California, Riverside
    University Of California, Riverside
    Philosophy
  • Azusa Pacific University
    Azusa Pacific University
    Organizational Management

Frequently Asked Questions about Gerard Lafond

What company does Gerard Lafond work for?

Gerard Lafond works for The Hoffman Agency

What is Gerard Lafond's role at the current company?

Gerard Lafond's current role is Managing Director NA @The Hoffman Agency | Creative storyteller for brands and executives at the intersection of earned and digital media..

What is Gerard Lafond's email address?

Gerard Lafond's email address is ge****@****ail.com

What is Gerard Lafond's direct phone number?

Gerard Lafond's direct phone number is +181869*****

What schools did Gerard Lafond attend?

Gerard Lafond attended University Of California, Riverside, Azusa Pacific University.

What are some of Gerard Lafond's interests?

Gerard Lafond has interest in Photograph, Cooking, Exercise, Cruises, Traveling, Outdoors, Electronics, Home Improvement, International Traavel, Reading.

What skills is Gerard Lafond known for?

Gerard Lafond has skills like Advertising, Marketing Strategy, Social Media Marketing, Marketing, Strategy, Start Ups, Social Media, Interactive Marketing, Digital Marketing, Leadership, Online Marketing, E Commerce.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.