Gerard Lafond Email and Phone Number
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What if you could get your brand, executive, product, or innovative technology the attention it deserves? Want to find out?That’s what I do. I help companies get attention. I write, create, visualize, strategize, communicate, market, and lead teams to do just that. From launching new brands to protecting old ones, from digital channels to traditional media, I, often with a complimentary team, help brands shine. My superpower – I listen. I listen to clients, engineers, board members, customers, potential customers, college students, and my mom. All this listening, combined with dangerous creativity, a bunch of experience, and data driven insights, leads to attention and performance - results we can measure, awards I’m proud of, and all kinds of great things for my clients, partners, and teams. At the intersection of digital, creativity, and data, if you look (and listen) carefully, you find real opportunity. That’s where I work, and that’s what I do.All that experience as a creative marketing and communications leader for lifestyle, education, technology, media, digital, financial, CPG, beverage, spirits, and entertainment brands is showcased below. My specialties (or "let's go SEO"): digital strategy, advertising, lead gen, promotions, marketing strategy, digital first content marketing, creative and production, rhetorical game design and strategy, gamification, digital production, education technology, crisis/issues management, talent branding, start-ups, agency leadership, business development, web development, and social media.One last thought, this Social/Meta/Threads/Internet/AI thing might catch on…
The Hoffman Agency
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Managing Director North AmericaThe Hoffman Agency Feb 2024 - PresentSan Jose, Ca, Us -
Chief Digital OfficerThe Hoffman Agency Jan 2022 - Feb 2024San Jose, Ca, UsCreative storyteller for brands and executives at the intersection of earned and digital media. I lead integrated marketing, communications and digital first content leadership with the PRovoke Media SABRE Awards 2023 Best Boutique Agency to Work for and 2023, 2021 Global Tech Agency of the Year. We're #hiring (Boston or Remote) dangerous creatives, media mavens, and digitally fluent marketers. Join us! -
Svp | Gm Boston | Digital Practice LeadLewis Global Communications Nov 2019 - Jan 2022London, England, GbI had the privilege of leading multiple teams on integrated global marketing programs with leading brands like: American Express GBT, LogMeIn (now GoTo and LastPass), Motional, and many others. I led digital innovation, paid media, SEO and creative content teams across the US and I led our Boston PR practice. I blurred the lines of practice areas through creative, sneaky, right? -
Senior Vice President, DigitalLewis Global Communications Feb 2019 - Nov 2019London, England, GbLed digital communications, creative, and growth across the United States. -
Executive Vice President, Client Experience DigitalWeber Shandwick Jan 2018 - Feb 2019New York, Ny, Us -
Senior Vice President, DigitalWeber Shandwick Jun 2015 - Jan 2018New York, Ny, UsI led a team of social and digital strategists, creatives, content producers, and distribution experts - integrating digital into everything we do at Weber Shandwick. My work includes award winning programs in consumer, financial, technology, education, corporate communications, crisis, energy, CSR and healthcare -- with clients like Bank of America, Enel, Kinder Morgan, and DraftKings -- work which resulted in Weber Shandwick being named: Advertising Age Agency A-List Standout (2017, 2018)PRWeek Global Agency of the Year (2015, 2016, 2017, 2018)The Holmes Report Global Agency of the Year (2017)Most Awarded PR Firm, Cannes Lions International Festival of Creativity (2016) -
Vice President Of Digital EngagementCone Communications Apr 2014 - Jun 2015Boston, Massachusetts, UsLed award winning digital communications strategy for world class consumer and CSR clients like Target, Qdoba, Bayer, Service Master, Jiffy Lube, and Reebok. -
Executive Director, Marketing And Digitial ProductWolters Kluwer Law & Business Apr 2013 - Apr 2014New York, Ny, UsStrategic marketing and digital product leader for $45M + higher education publishing business. -
Co-Founder/PartnerPersuasive Games Oct 2003 - Apr 2014Persuasive Games is an award winning video game and rhetoric company. We design, build, and distribute electronic games for persuasion, instruction, branding, and activism.
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Vp MarketingPearson Feb 2010 - Apr 2013London, GbVP of Marketing for Pearson’s College and Career Readiness division. I led a first of it's kind approach to gamifying education through the Pearson start-up Alleyoop, from stealth mode to brand strategy, full funnel marketing to 100,000 + users. -
Founder, PresidentRed Tangent Jul 2002 - Jan 2010red TANGENT was an interactive agency and award winning creative studio. I led a team of all-star developers, designers, social and digital strategists, and an online street team that deployed unique marketing campaigns delivering results for entertainment, technology, service and Fortune 500 lifestyle brands.
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Vice President Marketing And Business DevelopmentMedia Revolution May 2001 - Jul 2002Strategic sales and marketing leader for $6 million/yr interactive agency. Successfully implemented new sales/product strategy leading to over $3 million in new revenue in first 6 months. Secured multiple partnerships with companies such as Sony Pictures, Disney, Konami, Capcom, MGM/Mirage, Legacy Interactive, Direct TV, and MGM Studios. Successfully implemented corporate PR and marketing plan while developing new revenue streams through integrated marketing services.
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General ManagerTicketmaster-Online Citysearch, Inc. Jun 1999 - May 2001Beverly Hills, California, UsLaunched and led, proliferation of ground-breaking online ticket, e-commerce, and local cityguide publication for west coast including Las Vegas and Los Angeles. Developed successful sales and marketing teams, promotions, and leadership for online publications. Partnered with leading local media and brand companies to cross promote advertisers and sister companies such as Match.com and USA Networks.
Gerard Lafond Skills
Gerard Lafond Education Details
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University Of California, RiversidePhilosophy -
Azusa Pacific UniversityOrganizational Management
Frequently Asked Questions about Gerard Lafond
What company does Gerard Lafond work for?
Gerard Lafond works for The Hoffman Agency
What is Gerard Lafond's role at the current company?
Gerard Lafond's current role is Managing Director NA @The Hoffman Agency | Creative storyteller for brands and executives at the intersection of earned and digital media..
What is Gerard Lafond's email address?
Gerard Lafond's email address is ge****@****ail.com
What is Gerard Lafond's direct phone number?
Gerard Lafond's direct phone number is +181869*****
What schools did Gerard Lafond attend?
Gerard Lafond attended University Of California, Riverside, Azusa Pacific University.
What are some of Gerard Lafond's interests?
Gerard Lafond has interest in Photograph, Cooking, Exercise, Cruises, Traveling, Outdoors, Electronics, Home Improvement, International Traavel, Reading.
What skills is Gerard Lafond known for?
Gerard Lafond has skills like Advertising, Marketing Strategy, Social Media Marketing, Marketing, Strategy, Start Ups, Social Media, Interactive Marketing, Digital Marketing, Leadership, Online Marketing, E Commerce.
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