Gerard Mulder Email and Phone Number

Full service provider for Independent pharmacies.

Responsible for all Wholesale activities. Sales, purchase and logistics in the Netherlands Also member of the Management Board of Brocacef Groep N.V.

Member of the executive committee for the Brocacef group. Responsible for all commercial affairs . Sales to Pharmacies, Hospitals, Self despensing doctors and veterinary marketPurchase on a group level. Ethical drugs, Generics, Medical devices. Import and export from Europe and the export to the Caribbean.

Total responsibility for sales to independent pharmacist and selfdispensing doctors. Direct reports 5, of total 40 people including Sales representatives.Setting up the sales strategy development. Structuring commercial transactions in cooperation with purchase. Generated new deals and discount strategy.

ZALV deliveres total pharmaceutical healthcare to institutions as hospitals, psychiatric hospitals and elderly homes. ZALV takes over the total responsibility for the pharmaceutical care and is also the intermediate between doctors, nurses, practitioners and responsible managers.ZALV is a full daughter of Brocacef Netherlands which is the wholesale company of Phoenix in the Netherlands.

Responsible for the gross profit of Alliance Healthcare Netherlands.Direct responsibility for the top 20 suppliers, including all generic and ethical suppliers.Introduction of new (sales) discount schemes. Reorganization of the purchase department.

Full responsibility for genericsRe- negotiate all terms and conditions with the generic suppliersDevelopment and implementation of a new wholesale generic policy for Alliance HealthcareAdvising Head Office regarding the development of the own brand in the Dutch market

Full Sales and profit responsibilityDevelopment of a new (tender) market modelDirect resposibility for all the wholesalers Responsible for the logistic operationMember of the Dutch Board

Full sales and profit responsibilityDevelopment of a new market driven organizetionDirect responsibility for the larger buying groupsRepresentative for the Netherlands in all European (commercial) meetingsMember of the senior management team

Responsible for the gross profit of Alliance UnichemDirect responsible for the top 20 suppliers, including all generic suppliersReorganization of the purchase departmentIntroduction of category managementDevelopment of a programme to increase generic substitutionCreating a system to compare European prices Representative for the Netherlands in the international suppliers committee of Alliance Unicehm

Full sales and profit responsibility for the hospital marketIncreased market share to market leaderSuccesfull strategy in the tender marketIntroduction of a new automation system (Pyxis) in the hospital market

Expansion of the customer database in the medical and pharmaceutical divisionGrowth of market share and profitability

Increase of productivityTotal renewal of the warehouse including 2 movementsIntroduction of new working methods to improve efficiencyReduction of operational costsManagement of 55 employees

Purchase responsibility for all medical disposablesPrice reduction schemesResponsible for all warehouse stock and employees