Responsible for overseeing the strategic planning initiatives for brands including; Grupo Lomas corporate, Lomas Travel (B2B, B2C, and DMC), Maroma Beach, Bonanza Ecoturistic Ranch, and Aqua Nick Water Park, while also directing team endeavors towards the development and proper implementation of impactful marketing and communication strategies.

Managed the marketing strategies for launching four new brands targeted at the Mexican and US audiences. I oversaw the creation of each brand's essence and rationality while directing marketing efforts. Reporting directly to the CEO, I monitored the simultaneous coordination of both marketing and sales teams to ensure effective communication and alignment with the company's objectives.

Tasked with devising digital marketing strategies for brand development, awareness, branding, and lead generation. My role as a digital marketing specialist extended to ensuring an efficient automation of campaigns through Zapier, RD Station, and Salesforce, linking together the efforts of the marketing and sales teams. Leading the digital strategy, I managed both paid and organic campaigns, optimizing budgets, interpreting statistics, and generating monthly and quarterly ROI reports.

In this phase, I shifted my focus from traditional to digital media, leading a team of marketing specialists to execute high-performing campaigns. I also prioritized improving the user experience on website and digital platforms, optimizing functionality to boost traffic and engagement through both paid and organic strategies.

Focused on crafting impactful audiovisual content that resonated with the brand identity and marketing goals. Working closely with Fiat, Chrysler, and affiliated brands, I steered the production process, delivering campaigns with precision and infusing industry trends through the implementation of influencer marketing strategies. Additionally, I was responsible for organizing events, expos, and conventions for the brand, managing the chronological planning of these engagements.

Primary role involved crafting advertising campaigns for a portfolio of up to five clients, developing comprehensive strategies, and overseeing the analysis of both paid and organic media. This included executing the marketing plan for each brand on digital platforms, managing investment strategies, and thoroughly measuring metrics and results.

Responsible for community management across multiple social media platforms such as Facebook, Instagram, and YouTube for brands including Pilgrim’s, American Standard, GRISI, and PUMA, among others. Oversaw content grid creation, management, and its successful distribution.

Responsible for creating multimedia designs, mockups, prints, and 2D visuals for various brands. My key skills included staying updated on design trends and software, collaborating with teams, and ensuring brand consistency.