Gerardo Alvarez Matar, Mba Email & Phone Number

Madrid, Es

Humlebæk, Denmark, Dk

Paris, Fr

Managed and developed the Baby Food Division in the Spanish OTC and prescription markets. Defined and carried away the area strategy. Established both quantitative and qualitative objectives. Coordinated and motivated the Sales, Marketing, Trade-Marketing and Commercial back-office teams. Developed and executed the communication campaigns for Nutricia & Milupa brands. Negotiated conditions with customers nation-wide. Handled 80% of the company sales. Drew and deployed a plan to visit 10.000 pharmacies that increased sales by 33%.Drove Growth and Profitability: - Increased annual value sales 33% and 22% in 2008-09 respectively.- Mounted annual sales by 15% in volume and 12% in value from 2005 to 2007.- Decreased orders in hand recovery from 27 to 12 days.

Marketing Manager, Cardiovascular Area (Jan 2004- Apr 2005)Defined and executed the Marketing & Sales plans. Involved at Pan-European level by means of Marketing synergies and best practices sharing among countries. Assisted local management in the definition and enhancement of the product portfolio. Managed three basic areas comprised within the department: Market Research, Professional Relations & Communication. Exceeded Sales Growth: - Complied with Sales & Profit by 115%.- Negotiated favorable pharmaceutical policies towards our products within 8 out of 10 Autonomic Communities, which represented 67% of sales.Marketing Manager, Dermatology Area (Mar 2003- Dec 2003)Designed and executed the Marketing & Sales plans for the products comprised within the Dermatology Area. Coordinated three basic areas comprised within the department: Market Research, Professional Relations & Communication. Held category Marketing coordination at European level. Assisted 2 subordinates to execute effectively all tactical plans.Award Winning Sales Leader Exceeded Growth Plan: - Increased value sales 15% vs. previous year. Exceeded Annual Profit Plan (104%).- Won second place of Merck Marketing Awards Contest 2003.

London, England, Gb

Elaborated the annual sales plan for all and each of the company brands: CHANEL, CAROLINA HERRERA, PACO RABANNE, NINA RICCI, BVLGARI, UNGARO and SALVATORE FERRAGAMO. Managed and supported four basic areas encompassed within the department: Field Sales/ Key Accounts, Trade Marketing, Sales Administration, and Sales Personnel. Coordinated and supported 21 back-office subordinates and 230 in-store consultants. Developed the long-term commercial strategy for Chanel derived from its transformation as the first subsidiary-distributor oriented company in the market. Led Sales and Growth Strategies to Exceed Plan: - Contributed to improve company ranking from position 7 to 3 in the market.- Spearheaded an increase in value sales of 104% in three years.- Increased net income 25% by turning around commercial conditions.

Blackfriars, London, Gb

Key Accounts Manager (Jan 1997-Jul 1997)Merchandising Manager (Jan 1996 – Dec 1996)Trade Marketing & Marketing Manager (Jul 1995 – Dec 1995)ACHIEVEMENTS: Accomplished sales objective achievement for the group of 14 key accounts at Unilever: Walmart, Carrefour, Sam's Club, Price Club & Auchan among others. Launched the Dove brand within the Personal Wash Latin-American market.

Blackfriars, London, Gb

Trade Marketing Assistant Skin Care & CosmeticsSales Representative

Master Of Business Administration - Mba, Business Administration And Management, General

Executive Diploma (Master), Marketing

Bachelor, Business Administration, Cum Laude.