Gerardo Arauz Email & Phone Number

México

Commentator /Coach /Player/Statistitian /Organizer for +300 esports events (on-site and online), on local, regional, and national level colaborating with a wide amount of teams and organizations. Empathic coach, identifying improvement opportunities, accompanying and empowering players. Fundamental part of the community, contact of key players y and good eye to identify needs, problems and their solutions. • Nomination as a player for Momocon Anime Convention (Atlanta, GA) • Creator and panelist for the first objective and standardized ranking for Super Smash Bros Ultimate players. • Creator of success stories for players looking for sponsor and profitable projects.As a caster my most important events were: • Tec In Place 2 (National) 200 Assistants, 2000 views • Smash Fest 2018 y 2019 (National) 200 assistants 3000 vistas • Smash Con 2018 (International) 40,000 views • Génesis 6 (Internacional) 70,000 views

México, México

Creación de contenido para redes sociales de Playstation LATAM y PlayStationMX.

Área Metropolitana De Ciudad De México

Strategize and execute how we deliver Youtube worldwide content to LATAM audiences. Managing creators channels in Spanish and focusing on how to make them grow in this market.

Establishing relationships with content creators. Plan, coordinate andexecute campaigns in order to create brand awareness, community andrevenue through influencer marketing. Leading projects with ourpartners, content creators and teams to guarantee the best experienceand engagement. Creator of new ideas and opportunities. Analize, followup and interpret audience metrics, tendencies and best practicesachieving the following:● Creating and maintaining a program of content creators on different platforms such asTikTok, Facebook, Youtube and Twitch.● Managing paid campaigns with influencers via direct approach orthrough agencies. Creating and managing contracts and deliverables.Planning, managing and executing events such as:● Free Fire 4th Anniversary. Celebration in Vegas with influencers suchas Game Theorists, SSSniperwolf, Tribe Gaming, Caylus and partnerslike Tribe Gaming and Aftershock Media Group. Breaking a GuinnessWorld record for the biggest projection of a video game.●Concept, coordination, logistics and execution of collaborationcampaigns in accordance with the partnership requirements such asAssassin’s Creed, Attack on Titan, Chrono (Cristiano Ronaldo), JBalvin, One-Punch Man, McLaren and more

Estados Unidos

Developing business opportunities for an esports team and influencer agency focusing on their branding and growth. Partnership and sponsorship manager, branding, event creation, consultant and social media analytics.

Creating a marketing agency for SME's in order to boost their sales, engagement and proyections through design, social media and web development. • SEO • Social media • Graphic elements • Client funneling • Inbound Marketing

México

Project leader and founding member working up close with sponsors, players, influencers and teams to create the best community engagement experience. Creator of new ideas and opportunities establishing professional standards. Analyze, follow and interpretation of audience metrics, tendencies and best practices. Content redactor and promotional ads on different platforms. Contact with similar Federations in LATAM to create alliances and work to implement the best practices. Creating and maintaining strategic alliances with different brands in the videogames ecosystem to achieve shared goals. Team leader of a 64 people team with the following achievements: • Coordinate the project to make FEMES endorsed by CONADE and CODEME as a federal sports entity, making the esports an officially recognised sport in Mexico. • Representing FEMES at Talend Land 2019 as responsible of our events logistics before event and on-site, networking and customer services leading a 12 people team. • Establishing an Elliot-FEMES alliance and participating on the editorial board of “El Lobby” on Elliot Channel, creating news capsules about gaming news (hostess casting, script writing and managing the team on FEMES side) with an average of 10K views per episode.

Construction work focusing mainly on remodeling. Managing a crew of workers, budgets and logistics for our projects.