- Responsible for coordinating the commercial launch of new varieties for all business lines (pillar crops: Tomato, Carrot, Radish, Pepper, Lettuce, Rootstock,Brassica).- People Management: manage and lead the local Development team members and Communication officer (8 line reports).- Establish first three years sales forecast for the new products.- Work closely with Product Managers of sister BU (Hazera) to ensure optimal product introductions for lines that follow… Show more - Responsible for coordinating the commercial launch of new varieties for all business lines (pillar crops: Tomato, Carrot, Radish, Pepper, Lettuce, Rootstock,Brassica).- People Management: manage and lead the local Development team members and Communication officer (8 line reports).- Establish first three years sales forecast for the new products.- Work closely with Product Managers of sister BU (Hazera) to ensure optimal product introductions for lines that follow distribution business model.- Support the sales actions coordinating promotional activities and managing the budget for annual external communication plan. Show less

- Responsible for managing 3 business lines (Sweet Pepper, Hot Pepper, Eggplant).- Deliver vision of the market to drive the long-term investments in breeding.- Drive and monitor the business and financial performance, lead the development and implementation of innovative Crop strategies, oversee the regional forecast.- Work closely with local Product Managers to ensure optimal product positioning, develop winning offers and maximize the impact of new product introductions.-… Show more - Responsible for managing 3 business lines (Sweet Pepper, Hot Pepper, Eggplant).- Deliver vision of the market to drive the long-term investments in breeding.- Drive and monitor the business and financial performance, lead the development and implementation of innovative Crop strategies, oversee the regional forecast.- Work closely with local Product Managers to ensure optimal product positioning, develop winning offers and maximize the impact of new product introductions.- Leader of Global Strategic Marketing Project. Show less

- Managing life cycles of the two crops in Italy (Tomato Indeterminate & rootstock Solanaceae).- KA management Tomato High-Tech - Organize and lead local crop units and trials for new varieties launches, local crop marketing strategies, own local forecast, manage claims.- Analyse market, competitors and market trends

Responsible for product development of the entire assortment all over Italy with focus on Onion, Pumpkin, Celery, rootstock Cucu, Watermelon and Tomato.- Organization and implementation of pre-commercial trial plan, promotional activities and demo fields.- Sales Responsible of Onion Northern Italy

Support Breeders and RA (Research Assistant) with focus on two crops (Melon and Pepper): data collection, trial scoring, sowing inventory, molecular analysis, phytopatholy test, crossing execution.