Gerardo De Anda Email & Phone Number

San Antonio, Texas

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Austin, Texas Area

Responsible for managing a field team tasked with the sales and operational strategy, business development efforts, program implementation, and operational readiness / execution of eSecuritel’s / Brightstar’s administered wireless insurance and warranty program for over 4,500 locations between Target, Sprint, Boost Mobile, Virgin Mobile, and Sprint Prepaid retail stores and Sprint Retail Tablet Program distributed over 10 states and PR in the Southeast region.  Developed and currently lead a geography based team to execute a sales and operations strategy that aligns with multiple product offerings. Formulate effective relationship building strategies with various level clients and develop new tactical plans to grow the business. Remain informed of all product applications, technical services, market conditions, competitive activities, advertising and promotional trends through various professional development efforts. Manage regional budget and create action plans for cost control, cost avoidance, and cost improvements. Identify operational inefficiencies and develop strategic solutions to resolve.

Greater Atlanta Area

Responsible for coordinating, driving, and/or participating in various technical and operational solution activities for clients, vendors, partners, and end users via a consultative-based approach, targeted at flawlessly launching the wireless insurance and warranty program for the company’s largest client to date.  Coordinated, conducted, and/or participated in thorough interviews, document analysis, requirements workshops, site visits, and task/workflow analysis sessions with internal and external clients.  Critically evaluated information gathered, reconciled conflicts, converted information into details, translated to a general understanding, and distinguished requests from core needs.  Proactively communicated and collaborated with stakeholders, both external and internal, to analyze information needs and functional requirements and deliver artifacts as needed.  Served as liaison between stakeholders and the organizational teams through which requirements were transferred.  Facilitated transition from solutions to implementation through orientation of the design to the appropriate teams.  Assisted with problem resolution of post-implementation issues through strong partnering capabilities.

Greater Atlanta Area

Responsible for guiding development of programs, training, sales tools, scripts and plans to enable the eSecuritel technology and operations maximize.Partners with sales management, operation’s management, corporate marketing, etc. to ensure that contractual obligations are met, product offerings are delivered efficiently, and the customer, partner or service provider relationship is grown. Demonstrate understanding and execution of the account management leadership skills required in a growth organization and start up function.Have an in-depth understanding of my assigned partners’ functionality and eSecuritel’s financial and operational business considerations; consistently utilizes sound business decision-making, reactively and proactively in correctly balancing and responding to the interests of both parties.Analyze market statistics, customer information, and competitor data/services to formulate effective relationship building strategies.Will monitor assigned account activity (i.e. volumes, key performance indicators/metrics, incident reports, corrective action reporting, performance plans, trends, etc.) and regularly listen to call center calls to understand the account.

San Antonio, Texas Area

eSecuritel's Insurance and Warranty account manager for the Cricket account in markets including, San Antonio, Austin, El Paso, McAllen, Brownsville and Laredo Cricket market.Analyzes market statistics, customer information, and competitor data/services to formulate effective relationship building strategies.Build strong, trusting and lasting relationships with the front-line sales teams of Wireless Dealer stores in specified territory. Execute program growth promotions, training programs and retention (anti-churn) programs. Identify opportunities to deliver and develop key value-proposition messages within the customer’s business through marketing execution.

Exceeded monthly sales goals due to an overzealous approach when interacting with customers. Went above and beyond sales expectations by offering customers an extraordinary experience. Was presented with numerous recognitions as a result of exceeding monthly goals. Mentored and motivated staff to meet and exceed their established sales goals by self-example and developing effective sales techniques. Worked with management to advance store values and ensured that employees provided the highest stands of customer satisfaction and quality service at all times.

Constantly exceeded monthly store goals due to strong closing skills and exceptional customer service skills. Willing to help develop other employee’s sales skill through guidance, feedback, and occasionally, an insistence on a particular level of performance or appropriate direction.Dealt with all back end operations of the store so that the store had all the help and support they need to operate smoothly.

Fully Bilingual T-Mobile Sales Representative Elected as the #1 Sales Representative in Central Texas Self motivated go-getter who constantly interacted with customers to obtain an exceptional sales states.

Bachelor'S Degree, Public Relations & Business Administration

Activities and Societies: PRSSA

Associate'S Degree, Communication, General

Activities and Societies: San Antonio College Boxing Club