Expert in processes within Hotel Operations. 39 years of experience in different properties in Mexico and the USA (California). I continuously contribute to the development of projects, contributing experience, and solutions of real value. I possess high-level networking, which supports the achievement of objectives. I manage electronic platforms (OTAs) and sales processes. I develop actions to produce repetitive sales. Convinced that we are in the business of experiences, I promote a service culture, anticipating customer requirements. I am a true promoter of Continuous Improvement. I support the culture of prevention and Safety, in aspects beyond mere service. I am designing a tourist product to generate positive experiences and comments in my city. I integrate, in every way possible, a healthy relationship with local authorities and our properties, through alliances and participation agreements, through our Hotel´s Association, Chambers and Organizations where I actively participate in every opportunity.