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Deep product, development and operational leadership experience across a broad range of media research businesses including cross-platform, Digital, Mobile, TV, Newspaper and Radio. Expertise in information services, research, advertising, software, big data and creative product development with a talent for leveraging existing resources and platforms. Demonstrated success in taking risks, executing strategy, building and motivating top-performing teams from the ground up, and successfully building strategies in periods of tremendous change, crisis, accelerated growth and business transformations. I am passionate about product innovation, product development and strategic execution.Specialties: TV/Video advertising, Advertising Platforms, Audience Research, Market Research, Big Data, Analytics.Functions: Management, strategy, marketing, organization, operations, product development, business development.Industries: TV, Mobile and Online Marketing Research, Branding Research, Advertising Research, Analytics, Industry Research Data, Nielsen Consumer & Nielsen Media Research Data.
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Director Of InnovationSamsung AdsChicago, Il, Us -
Gm - Media, Technology, ConsultingPolaris I/O May 2023 - PresentChicago, Il, Us -
Senior Vice President, Global Growth PartnersNielsen Jan 2021 - May 2023New York, Ny, Us -
Svp Product Connected Tv MeasurementNielsen Apr 2020 - May 2022New York, Ny, UsConnected TV Ad and Content Measurement. Managing Strategic Relationships, On-boarding device platforms and publishers, Strategic Roadmap creation, work closely with Data Science and App Development teams.
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Svp, Product Leadership, Advanced Video AdvertisingNielsen Aug 2019 - May 2022New York, Ny, UsAddressable advertising, DAI, Smart TV, National TV measurement, planning, Forecasting and Optimization. Advanced TV Audiences
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Svp, Product Leadership, Audience MeasurementNielsen Nov 2018 - Aug 2019New York, Ny, UsResponsible for Product Strategy and P/L for Local TV Measurement, Audio (radio broadcast and digital) measurement, and advanced audience segment measurements.
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Vice President - Product Leadership, Audience MeasurementNielsen Jul 2014 - Aug 2019New York, Ny, UsResponsible for Nielsen's traditional local audience measurement service management including product marketing, budgeting, product road map, long-term strategy, and operational decisions. I work with global operational, technology and data science groups to maintain and improve services. I am also leading the efforts to integrate census like data into Nielsen Local and National TV services. I am involved in creating strategies on how TV audience measurement works with addressable and programmatic platforms.
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Vice President - Product LeadershipNielsen Oct 2013 - Jul 2014New York, Ny, UsResponsible for integrating Scarborough Research into the Nielsen company product portfolios. Focused on strategic fit, marketing perspective, supporting commercial integration, operational prioritization and application development prioritization. Trained executives on centers of excellence capabilities and expertise. Developed and recommended strategic options on integration decision points.
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Vice President - Product ManagementScarborough Research Apr 2011 - Oct 2013New York, Ny, Us -
Director, Media Product LeadershipThe Nielsen Company Jan 2009 - Apr 2011New York, Ny, Us
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Director Marketing And Business DevelopmentThe Nielsen Company 2006 - Apr 2011New York, Ny, Us
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Business Development And Marketing DirectorNielsen Wireless And Interactive Nov 2006 - Dec 2007
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Senior Director Information ServicesSrds Jan 2001 - Nov 2004New York, New York, UsDirector of application development, network applications and production systems.
Gerardo Guzman Skills
Gerardo Guzman Education Details
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Northwestern UniversityManagment And Communications -
University Of Notre DameBusiness Management
Frequently Asked Questions about Gerardo Guzman
What company does Gerardo Guzman work for?
Gerardo Guzman works for Samsung Ads
What is Gerardo Guzman's role at the current company?
Gerardo Guzman's current role is Director of Innovation.
What is Gerardo Guzman's email address?
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What is Gerardo Guzman's direct phone number?
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What schools did Gerardo Guzman attend?
Gerardo Guzman attended Northwestern University, University Of Notre Dame.
What are some of Gerardo Guzman's interests?
Gerardo Guzman has interest in Children.
What skills is Gerardo Guzman known for?
Gerardo Guzman has skills like Analytics, Market Research, Marketing Research, Marketing Strategy, Customer Insight, Marketing, Strategy, Product Management, Competitive Analysis, Segmentation, Product Development.
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