- Led all strategy for the marketplace launch. Designed and launched new features and enhanced customer experience through use of app. Collaborated with teams including UX design, engineers, and business development during and after launch.- Rolled out strategy with key app functions that increased 71% merchant presence and 40% increase in transactions.- Key contributions in breaking down complex product idea through multiple phases including Pilot, Beta, MVP, and Launch.

• Managed cross-functional team and stakeholder communication, overseeing product development from start to implementation.• Implemented a long-term subscription model that improved customer recurrency by 35%.• Orchestrated a do it yourself program for active customer that led to an increase in sales by 60% and outlasted competition.• Successfully developed a resilient business model, maintaining a competitive edge through swift adaptation and exceptional relationship management with 500+ clients across various sizes of businesses and government entities.• Led business through stages of growth by proactively identifying and adapting to market trends, outpacing competition and building long-term client relationships.

Developed media and positioning products for the software and physical module.