Gerardo Orozco's Location
Chicago, Illinois, United States, United States
Gerardo Orozco's Contact Details
Gerardo Orozco work email
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Gerardo Orozco phone numbers
About Gerardo Orozco
With 10+ years of Digital Advertising experience I have helped many small businesses and enterprise clients by exceeding KPIs for SEM, Display, PLA, Social, Mobile, CSE, Shopper Marketing, Programmatic, Amazon, eCom (Walmart, BestBuy, Kroger, Macy's, Target, HD and more) and Hispanic strategies. My mind is always spinning with new ideas on how to capture consumers and even in my passion of writing movie scripts. I've worked on such clients as Instant Brands, Kohls, adidas, Advanced Auto Parts, GE Healthcare, Gerber, Hormel, Ticketmaster, Community Coffee, Liberty Mutual, Fidelity Investments, and many more so there is not a structure that I have not seen in digital advertising that I can't handle.
Gerardo Orozco Work Experience Details
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Client Solutions ManagerTiktok Jun 2022 - PresentLos Angeles, California, Us -
Associate Media Director - EcommerceFusion92 Jan 2022 - Jun 2022Chicago, Illinois, Us -
Sr. Media ManagerFusion92 Jan 2021 - Jun 2022Chicago, Illinois, UsManage/Execute Instant Brands portfolio of business for Amazon Search, Amazon Sponsored Display, Retailer Search, All Ecommer, and Paid Search-Understand and stay up-to-date with media technologies, trends, vendors, and best practice Input/Development-Foster relationships across functional areas within a client to build a rapport and deliver intricate solutions -Interfaces with other departments to share ideas, communicate service offerings, and to identify and deliver new solutions for clients -Ability to help clients with attribution, media mix modeling, and ROI measurement Deliver effective presentations to clients & internal teams -Plant seeds or cross sell products and services to grow Fusion92 share of client marketing spend -Develop and foster account relationships -Gain a complete understanding of the client goals, markets, needs, and expectations on performance -Manage tight deadlines and exceed client expectations with attention to detail and immaculate execution -Manage expectations of clients and deliverables -Attend weekly client meetings, interface as needed with executive level and middle management level on client side during meetings and presentations -Develop, Implement, Communicate planning process across an account -Solve client problems and use conflict management skills within a professional environment -Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement -Build trusting, collaborative relationships with clients and vendors at appropriate levels -Contribute/Evaluate business development deals with vendors based on partnerships during heavy workload periods
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Channel Media LeadEdelman Sep 2020 - Jan 2021New York, Ny, Us• Audit and build profitable paid search programs for Seaworld, Busch Gardens Tampa, Adventure Island, Aquatica and Sesame Place. • React to daily and hourly metrics reports to take decisive action in order to optimize and grow paid search campaigns.• Monitor the profitability of advertising using proprietary and licensed management software. Adjust spending as necessary to maximize profit and lead volume.• Develop strategic initiatives in order to exceed quarterly goals.• Analyze trend data across all campaigns. Provide regular reports to management about new competitors entering the landscape, changes in tactics employed by current competitors, and any possible changes in the search landscape that could affect account profitability.• Identify new tools and reports that need to be built to automate repetitive processes or gather more sophisticated analytics -
Sr. Media StrategistEpsilon Apr 2020 - Jul 2020Irving, Texas, Us• Assists in Shopper Marketing program planning for Gerber, execution and implementation and helps prep for communication and delivery of shopper marketing plans to clients as well as vendors WMG, KPM, Roundel, Valassis, Inmarket, Mi9, and many more.• Intake and organize campaign media plans while assisting in campaign deliverables including keywords/creative, reporting, test plans, troubleshooting, building shopper marketing decks to present to client etc.• Directs and manages the daily work flow of Paid Search for Hormel Brands : SPAM, Natural Choice, and Pepperoni. This includes overall keyword/campaign strategy, weekly calls, QBRs, management of team in SA, and weekly optimizations. -
Senior Media ManagerEngage : Disruptive Digital Marketing Apr 2019 - Oct 2019Chicago, Illinois, Us• Support business growth efforts by assisting others with client proposals, new business pitches, campaign strategy, and research/ data collection for GE Healthcare, Kaufman Institute, Chilly Cow, and Blue Bunny.• Work with Head of Planning/Directors to develop campaign strategies and was responsible for the execution of all media campaigns against the ecommerce strategy on SEM, Display, Programmatic, and Social.• Coached and mentored a team of 2 and made recommendations for direct reports training/development, was responsible for performance evaluations & regular feedback for my team. -
Manager Of SearchReprise Media Oct 2017 - Feb 2019New York, Ny, UsExhibit understanding and ability to clearly discuss paid search fundamentals (Acronyms, Jargon, etc)Lead a day-to-day client and cross-department relationshipsDrive client growth through data-drive and qualitative recommendationsSupports business growth efforts by assisting others with proposals, research and data collectionOversees and manages client reports and analysisWorks with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategySupport meaningful test ideas: soliciting recommendations to client and able to effectively execute and measureLead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughoutEstablish understanding of media types beyond paid search and understand how paid search fits into a larger digital/marketing strategyCreate and present case studies, POVs, etcDisplay basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedbackLead, develop and manage Sr. Analyst & Analyst staffOffer guidance support, direction and provide development opportunities and ongoing feedbackEnsure direct reports have received all tools and training to excel in their roles, this includes but is not limited to deal math, sales techniques and excelMain team contact for questions or problem solvingAssist team with conflict resolution, conference calls and meetings where necessaryCoaches and mentors team and evaluate staffing needs and makes recommendations for direct reports training/development, responsible for performance evaluations & regular feedbackSupports and drives corporate culture initiatives-Assisting with new business pitches by auditing potwntial clients and working on pitch decks.-Worked with adidas, Lucky Jeans, Aldis, Community Coffee, and a few others. -
Media ManagerPerformics Nov 2015 - Jan 2018Paris, FrAccount Management-Assumes accountability & ownership of Search, Display, Social, Mobile, PLAs, LIAs, and CSEs successes & failures for several client accounts. -Monitors & reports program financials, budgets & fees to MDs and GMDs.-Interfaces with other department leads to share ideas, communicate service offerings, & to identify & deliver new solutions for clients.Program Management-Directs & manages the daily work flow of all client SEM, PLA, Mobile, CSEs, LIAs, and Hispanic strategy, including initiation & management of projects across departments.-Reviews client deliverables for quality & ensures that recommendations & work product are sound & viable.-Develops & modifies bidding strategies in SEM and Social and effectively manages keyword strategies on paid search engines.-Understands natural search optimization best practices & articulates knowledge & client deliverables effectively.-Provides excellent communication via phone, emails and direct contact.-Effectively creates & delivers client presentations.-Provides thought leadership to clients in all areas of ROI.-Commands data analysis of key metrics to identify, recommend & implement changes for increasing the performance of client programs.-Manages budgeting, forecasting, billing & invoicing.Team Leadership & Development-Embraces & encourages a culture based on team work, collaboration, & intellectual curiosity. Adopts stated account management standards and program management best practices.-Assists in training, mentoring, & developing team members.Process Improvement-Assist in the development and documentation of best practices for improving operational efficiencies within the team.- Worked on Kohls, Shindigz.com, Spiritlines.com., Bulbs.com, and few others. -
Sem Specialist87Am Mar 2015 - Nov 2015-Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns-Track, report, and analyze website analytics and PPC initiatives and campaigns-Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.-Optimize copy and landing pages for search engine marketing-Perform ongoing keyword discovery, expansion and optimization-Research and implement search engine optimization recommendations-Research and analyze competitor advertising links-Develop and implement link building strategy-Work with the development team to ensure SEM best practices are properly implemented on newly developed code-Work with editorial and marketing teams to drive SEO in content creation and content programming-Worked with performance artists and venues like Sesame Street Live, Chicago Symphony, and many more throughout the US.
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Search AnalystSpark Smg Nov 2013 - Jul 2014- Plan and execute paid and natural search campaigns for clients.-Establish keyword and copy strategies.-Keep abreast of evolving search landscape channels, tools, trends and prove insight both internally and externally-Build out keyword recommendations to set client budgets-Management of search marketing bid tools for: campaign trafficking, campaign optimization and campaign reporting- Monitor and report on campaign performance and make improvement recommendations- Daily integration with the major search engines including Google, Yahoo and Bing.- Worked on 1800Baskets, Omaha Steaks, Fannie Mae Chocolate, and DQ
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Online Marketing AssociateTopbulb Mar 2012 - Nov 2013Concord, Ontario, CaConduct research and thorough marketing analysis to increase online vision.Serve as the Social Media Manager—create and maintain social media profiles, such as: Facebook, Google+, Instagram, Tumblr, Pinterest and TwitterConduct research on new and established markets, forecast changes in the market environment, seek and develop areas of business opportunities.Managed relationships and products on CSEs eBay, Amazon, and Shopping.com.
Gerardo Orozco Education Details
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Southern Illinois University, CarbondaleAnd Related Programs
Frequently Asked Questions about Gerardo Orozco
What company does Gerardo Orozco work for?
Gerardo Orozco works for Tiktok
What is Gerardo Orozco's role at the current company?
Gerardo Orozco's current role is Client Solutions Manager at TikTok.
What is Gerardo Orozco's email address?
Gerardo Orozco's email address is g.****@****n92.com
What is Gerardo Orozco's direct phone number?
Gerardo Orozco's direct phone number is +177374*****
What schools did Gerardo Orozco attend?
Gerardo Orozco attended Southern Illinois University, Carbondale.
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