Sales and financial projections, creation of digital marketing plan at national and international level and selection of outsourcing projects of infrastructure and design. Through a strategic planning process, I defined a successful real estate product that has managed to sell more than 60% of the project. I transformed an agricultural land into a top-notch real estate project that has been attractive to both local and international consumers. I designed a digital marketing plan, both nationally and internationally, that has attracted potential customers from multiple countries. Incorporation of an artificial intelligence system which resulted in exponential increase in leads, from 2 to 3 per week to more than 100 per week, generating a positive impact on sales.

Leader of entrepreneurial endeavor, by discovering, assessing, developing a business plan, establishing resource needs, and managing the resulting enterprise. Tasks related to the areas of finance, accounting, human resources, digital marketing, and sales. I developed and introduced products of the highest quality and at competitive prices under the company's own brands. I designed multiple digital marketing campaigns for various brands of mass consumption products that enabled their positioning in local and international markets to reach sales goals. With a minimum investment, I managed to implement a logistics model that required a low investment in fixed assets.  Through strong commercial strategies, I achieved annual increases in double-digit sales through the years of operating the company. Through negotiation tactics and an adequate Strategic Plan, I achieved commercial agreements with suppliers from different countries (Thailand, China, Vietnam, and Ecuador) that were successful in achieving the organization's sales objectives.

Directly responsible for sales of Pharmaceutical and Mass Consumption products divisions. Participation in the development of the company's Strategic Plan, annual sales budget, negotiation with international and national suppliers for the introduction of brands to the local market and design of new commercial structures for the achievement of sales objectives. Led the restructuring of the marketing and sales team to form a highly motivated group focused on achieving the objectives of the organization. Through a process of teamwork with the managers in my business structure, I met the proposed overall goal of achieving annual sales increases of more than 150% for three consecutive years. Through successful negotiations, I reached agreements with transnational companies for the distribution of their products locally. Designed differentiated marketing structures to maximize product penetration in the local market. I actively participated in the Senior Management Committee to make structural changes in the company, and I managed to lead a process in conjunction with the other Directors to achieve profits never reached in the company.

Development of the Strategic Plan of the company since its inception and the conformation of the different organizational structures (sales, marketing, logistics, accounting, and finance). By optimizing the annual budget, I achieved incremental annual profits in the organization. I achieved the successful launch of several private brands in the local market which positively impacted the revenue margin of the company. Through a successful strategic planning process and the monitoring of the fulfillment of the specific objectives, I achieved a sustained annual increase in the client portfolio of more than 100%, which allowed higher growth than those outlined in the sales budgets.

Direct logistics manager for the handling of materials for the construction of the Intel plant at the beginning of operations in Costa Rica. Responsible for logistics of key customers, as well as the operational relationship with the freight forwarder AEI, logistics provider for the Intel company. Through the design of logistics processes, I achieved the replacement of materials to the Intel plant that required special handling due to their characteristics. I designed a differentiated procedure for the transport of Intel processors at the time of export that guaranteed the safety and integrity of the merchandise due to its high value. Through the implementation of communication parameters, I achieved coordination in logistics issues with the Intel company that ensured the adequate service that was required for both import and export goods.