Gerardo Acosta Rojas Email and Phone Number
I´m disciplined engineer with more than 6 six years of experience in marketing research and business development plans. I developed most of my expertise working in British American Tobacco where I gained skills in strategy, planning and insights (SP&I), trade marketing and distribution (TM&D). As a professional I accept as true the responsibility to deliver results supported by strong analysis, which are coherent with market's reality. I also believe that business plans require to be flexible, agile and the communication must flow always between team members. I studied Production Engineering in University Simon Bolivar which is the top engineering school in Venezuela. I’m eager to help any company achieve their goals and build the road to sustainability and revenue.
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Patient Journey Partner OncologyRoche Jan 2024 - PresentSantiago Metropolitan Region, Chile -
Customer Experience SpecialistRoche Jan 2022 - Dec 2023Santiago Metropolitan Region, Chile -
Sr. Associate, Customer MarketingSc Johnson Sep 2020 - Jul 2021Santiago, Región Metropolitana De Santiago, ChileResponsible for developing and executing commercial strategies of the company, adapting it to the needs of the different channels in order to increase sales as well as gain market share in home cleaning category. ⦁Analyzed market and competitors' information for channel and customer strategies. ⦁Developed and executed the Trade Marketing operational plan at points of sale through POP (Point of Purchase) materials, commercial dynamics and activations. ⦁ Managed the budget for home cleaning category. ⦁Managed volumes and forecasts of home cleaning products through sell in and sell out analysis. -
Marketing DeploymentPhilips Apr 2019 - Sep 2020Chile -
Insights ExecutiveBritish American Tobacco Dec 2015 - Apr 2017Caracas, VenezuelaExecution of the annual research plan to develop business strategies for the company.➢ Innovated 8 specialized consumer deliveries with socio-economic data trends of the market.➢ Coordinated and successfully executed 10 product tests locally, supporting the strategy of BAT to reduce FX. -
Trade Marketing Representative - Retail / HorecaBritish American Tobacco Aug 2014 - Dec 2015Caracas, VenezuelaResponsible for developing, executing and evaluating the business strategy plans for the category in weighted point of sales.➢ Led business strategies, increasing 5 pp. market share in the Entertainment channel.➢ Executed customer recovery plans that increased by 20% the distribution in the HORECA channel. -
Insights Executive Jr.British American Tobacco Dec 2013 - Aug 2014Caracas, Venezuela➢ Led and successfully executed a Retail Audit training (Nielsen), delivered to 30 BAT managers and trade marketing executives. -
Brand InternBritish American Tobacco Feb 2013 - Dec 2013Caracas, Venezuela• Design and led a distribution plan in the wholesale channel, achieving 20% increase in daily sales average, 2 pp. reduction in out of stock nationwide and an increase in numeric distribution for the second largest cigarette brand in Venezuela.
Gerardo Acosta Rojas Education Details
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Ingeniería De Producción
Frequently Asked Questions about Gerardo Acosta Rojas
What company does Gerardo Acosta Rojas work for?
Gerardo Acosta Rojas works for Roche
What is Gerardo Acosta Rojas's role at the current company?
Gerardo Acosta Rojas's current role is Marketing specialist w/ trade marketing skills.
What schools did Gerardo Acosta Rojas attend?
Gerardo Acosta Rojas attended Universidad Simón Bolívar, Iesa.
Who are Gerardo Acosta Rojas's colleagues?
Gerardo Acosta Rojas's colleagues are Anne Eichinger-Chapelon, Magdalena Predka, Maryam Singh, Robson Quissak, Thais Sozzi, Jean Depamphilis, Stephan T.
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