Gerardo Barba Salome Email & Phone Number

Ciudad De México, México

Ciudad De México, México

1. Product Innovation and Operations: - Focus on Search Engine, for Petal Search, AI Search, Assistant, Browser and Celia Voice Assistant in the Latam region, covering over 15 countries. - Emphasize product marketing campaigns for brand awareness and performance. - Collaborate with various portfolio apps, including Maps+ Cloud, Music, Video, Books, Themes and Devices teams. - Develop strategies to enhance product engagement and ensure continuous app/platform usage. - Establish commercial schemes for business development agreements. - Work on revenue strategies with Business Development (BD) and Advertising (Ads) teams for advertising resources. - Foster synergies and integrations within the services ecosystem. - Focus on B2B and B2B2C partnerships and strategies. - Prepare global performance reports for Directors, HQ, and other regions.2. Responsibilities: - Oversee Product's operation KPIs & OKRs, including user acquisition and activation growth, active users, user retention, Net Promoter Score, usability, time per session, and frequency. - Monitor market share per OS, campaign success, conversion from trials to upgrades, and various revenue metrics (Gross, Net, Share). - Ensure compliance with release timelines, scope, and budget. - Manage integrations and partnerships, covering legal, commercial, technical, and operational aspects. - Evaluate project ROI and Internal Rate of Return. - Allocate and monitor budget performance.3. Achievements: - Implemented data-driven A/B testing methodology to develop and execute push communication strategy, achieving 20% increase in user reach (6.72B yearly cumulative) and a 86% improvement in click-through rate (+138M clicks). - Supervised and executed promotional launches to increase the number of daily active users (DAU) by 30%. Organizing successful promotional events with budgets ranging from $50,000 to $80,000 USD, achieving a +20% increase in user retention.

Ciudad De México, México

Key Achievements:- Product Development and Launch: Successfully led the development and launch of Carlos V Cereal, achieving remarkable success and establishing it as a global standout in marketing and sales strategies.- Recognition and Accolades: Received "Top 10 Lucky Likes" recognition, ranking among the top 10 workers in Latin America, and serving as a representative of Mexico City.Highlights:- Recognized for instrumental contributions to packaging arts modifications and leadership in design teams.- Played a key role in the training and development of Project NOM051 (Labeling Law), ensuring compliance.Skills and Expertise:- Strategic Planning: Developed and executed strategic marketing plans to drive brand growth and market share.- Budget Management: Managed budgets exceeding $400M MXN, ensuring optimal allocation for maximum return on investment.- Product Development: Led end-to-end product development processes, contributing to successful market entries.- Team Leadership: Managed cross-functional teams, fostering collaboration and providing mentorship for professional growth.- Regulatory Compliance: Ensured adherence to industry regulations, with experience in project management for compliance standards.

Cdmx

Cdmx

Sales Floor Supervision:- Successfully supervised sales activities on the floor, ensuring a customer-centric approach and optimizing sales performance.- Implemented effective sales strategies to meet and exceed targets, fostering a positive and high-performing team environment.Administration of Cash drawer and Stock:- Managed administration with precision, overseeing financial transactions and ensuring accuracy in record-keeping.- Implemented streamlined stock management processes, resulting in improved inventory accuracy and reduced discrepancies.Operational Efficiency:- Played a pivotal role in enhancing overall operational efficiency through effective communication and collaboration with the team.- Introduced process improvements that positively impacted day-to-day operations, contributing to a more organized and customer-friendly store environment.

Marketing

Diplomado Intensivo, Marketing/Gestión De Marketing. Madrid, España

Nuevos Retos de Gestión y Marketing en el Siglo XXI.