I lead a team responsible for building and managing high-impact, local, region, and multi-region alliances. My goal is to create long-term, sustainable partnerships that drive revenue and strengthen VTEX’s presence in the South LATAM market and beyond. Through data-driven strategies, I ensure that our partner ecosystem—including SIs, agencies, marketplaces, payments, logistics providers, and strategic partner solutions—remains a powerful growth engine.Key responsibilities:-Develop and execute the South LATAM Alliances strategy, focusing on SIs, Payments Alliances, and strategic partnerships with regional tech players.-Coordinate regional with core teams to manage a wide network of partners, including marketplaces, carriers, and loyalty programs, ensuring alignment with VTEX's objectives.-Provide actionable insights for VTEX Growth teams, optimizing alliance opportunities that directly benefit our merchants.-Oversee high-level partnerships, including contract negotiations, and go-to-market strategies.-Standardize partnership guidelines across regions, focusing on ACV-driven goals to ensure consistency and revenue impact.-Approve business clauses for regional contracts and prioritize partner integrations.-Support Growth teams by recommending payment providers and strategic partner solutions to maximize business impact.-Define and manage the business and marketing strategy for the Extensions Hub, including go-to-market execution, pricing, and partner onboarding.-Monitor and optimize the performance of South LATAM Partners through detailed KPI tracking, ensuring alignment with VTEX’s business goals.-Collaborate across Product, Marketing, and Sales teams to maximize the value of partnerships and identify new opportunities for revenue growth.-Execute joint marketing campaigns and co-branded content with strategic partners to amplify VTEX’s market reach.

Accelerate the transformation of digital commerce by constantly improving the partner experience, being a trusted advisor, providing strong technological knowledge, and driving innovation and growth. Develop the strategy for local growth. Report to Country Manager.-Lead innovation with trending products and services in a constantly evolving ecosystem.-Ensure the success of each project through consulting and proactive support.-Promote meaningful connections with Partners through successful and inspiring experiences.-Share new perspectives to enter new markets, explore new revenue streams, and launch new business models.-Responsible for the local strategy for the entry of stakeholders that contribute to the growth of the global ecosystem.-Supervised the activity of the Partners & Network that contribute to the country's revenue.

Faculty of Administration and International Business. Course: Digital Business.-General learning achievement: Students prepare entrepreneurship or digital business plan that include commercial and marketing strategies based on information technology and eCommerce characteristics.

Develop and implement the strategy for boutiques and eCommerce upper premium brands like Hugo Boss, Emporio Armani, Armani Exchange, Adolfo Dominguez, Pal Zileri, Boggi Milano, and Lloyd. Reported to Directors and General Manager.-Develop strategies to increase and maintain sales during the pandemic.-Design, implement and execute campaigns and marketing plans.-Design and execute the branding and performance strategy for each brand.-Work closely with the Brand Managers of the European brands Hugo Boss, Boggi Milano, Adolfo Domínguez, Lloyd, Pal Zileri, Armani Exchange and Emporio Armani for the launch of the new Spring Summer 20/21 season.-Develop omnichannel strategy.-Improvement of the conversion rate, bounce rate and behavior flow.-Develop and strengthen strategic relationships with vendors, advertising agencies, and leading Fashion partners.-Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.

Develop and implement the strategy of the eCommerce channel to increase sales and participation in the chain. Reported to the Commercial Director.Achievement: Improvement in the conversion rate, optimization of the upload/download time by 72%, monthly growth in sales and visits, UX improvement, and omnichannel strategy.-Functional leader in the implementation of Oracle Commerce Cloud and active participation in Oracle Responsys and Oracle Right Now.-Responsible for managing all phases of eCommerce, obtaining a global vision of trends and industry benchmarks.-Leader of the OnSite and Marketplaces operation ensuring the Time to Market.-Prepare, execute, and control the business plan, budget, and profitability of the business.-Define strategies, objectives, promotions, prices, and channel communication.-ChatBot implementation, omnichannel strategy, BI, and CRM.-Improve user experience (UX), and customer journey, reduce delivery time and carry out inbound marketing actions.-Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.-Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.-Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.-Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.

Empresa encargada de los negocios de TAXI SEGURO, pionera líder a nivel nacional en serviciocorporativo de taxi remisse con 25 años de experiencia en el sector y HYUNDAI-IRSAMOTORS,concesionario autorizado de Automotores Gildemeister del Perú y de Motormundo.Desarrollar nuevas estrategias de marketing para la captación de nuevos clientes y afiliados, liderar el cambio de imagen corporativa e implementar el uso de nuevas tecnologías. Reporta al Gerente General.• Gestionar íntegramente la estrategia de ventas y marketing de la empresa hacia todos losstakeholders para asegurar el posicionamiento de la misma en el mercado, logrando maximizarla utilidad en todas sus unidades de negocio.• Responsable de la gestión Integral de cuentas con socios estratégicos.• Responsable de generar e implementar alianzas de alto impacto con entidades públicas yprivadas que contribuyan a la expansión de nuevos negocios y canales comerciales• Diseñar e implementar el Plan de Marketing por línea Taxi, Autos, SUV y Camiones.• Gestión directa con empresas aliadas para participar en el programa “TS Puntos” (CRM).• Responsable de la estrategia de marketing y presupuesto de las líneas Hyundai PV&LCV,Hyundai CV y Motormundo.• Establecer estrategias de precios, crear y evaluar los presupuestos, así como realizarproyecciones sobre el retorno de la inversión.• Desarrollar las estrategias de marketing digital que impacten en el incremento de la cuota demercado y en la percepción del consumidor.• Planificar y gestionar el presupuesto bajo estándares de eficiencia y optimización de recursos.• Supervisar y monitorear las diversas activaciones comerciales. Analizar los resultados de lasmismas para identificar oportunidades de mejora.

Startup de servicio de transporte de pasajeros mediante aplicativos móviles. Primera aplicación desarrollada en Perú para el Perú.Participación activa en el desarrollo del aplicativo y la identidad corporativa.• Manejo de redes sociales y desarrollo de medios digitales.• Incursión y desarrollo de nicho de mercado tecnológico.• Capacitación y entrenamiento del cliente interno logrando impacto favorable en la imagende la empresa.• Gestionar alianzas corporativas para incremento de ventas y posicionamiento de marca.• Levantamiento de base de datos.

Empresa dedicada a la importación/exportación y distribución de productos y equipos medico odontológicos, manteniendo en la actualidad representaciones exclusivas. Especializada al e-commerce dental.Dirección del área comercial. Introducción y Desarrollo de comercio electrónico. • Gestionar alianzas estratégicas con importadores, distribuidores y proveedores logísticos.• Desarrollo de la primera tienda virtual especializada en el rubro médico-odontológico,logrando satisfacer un nuevo target a través del medio digital.• Creación de la identidad corporativa.• Diseño e implementación del plan de marketing.• Investigación e interpretación de las necesidades del mercado, creando nuevasoportunidades de negocio.• Diseño de estrategias de publicidad, promoción, marketing digital (SEO y SEM).• Desarrollo de campañas de intriga, lanzamiento, mantenimiento, promociones y demásacciones publicitarias.• Gerenciar cadena de suministro B2B y B2C.• Control presupuestal.

• Encargado de la supervisión de agencia en el área de Atención al Cliente.• Responsable de bóveda y distribución del efectivo para las cajas. Manejo de claves.• Responsable del arqueo de caja de los Promotores de Agencia y control de especies valoradas (chequeras, certificados bancarios, depósitos a plazo y otros).• Supervisión de personal del área de operaciones.• Encargado del cumplimiento de las metas de ventas de la agencia.• Personal a cargo de aproximadamente 20 personas.• Coordinación y apoyo constante con Banca Premium, Banca Negocios y demás servicios para empresa.