Gerardo Corro

Gerardo Corro Email and Phone Number

Executive Director @ Tourism New Westminster
Vancouver, BC, CA
Gerardo Corro's Location
Greater Vancouver Metropolitan Area, Canada
About Gerardo Corro

Global Player in Business, Hospitality, Destination Development, and Project Management, bringing to the table over 15 years of experience leading and training teams of up to 60 individuals both in the public and private sectors, consistently delivering successful results for numerous clients and destinations.Relevant academic credentials, including studies in Management, Politics, and Strategy for Tourism Destinations; Government and Public Policy; Project Management; Sustainable Tourism; and Hotel and Restaurant Management, which have been complemented by extensive research while traveling to various destinations in 56 countries and a solid international background after living in major cities like Barcelona, Berlin, London, NYC, California, Buenos Aires, Medellin, Mexico City, and Vancouver, among others.I have been entrusted with managing budgets, planning for the future, and conducting marketing strategies for different businesses and destinations. These responsibilities have honed my strategic planning, team leading, and budget management skills, enabling me to deliver exceptional results. Throughout my career, I have been privileged to share my expertise as a speaker and lecturer for diverse audiences on different continents; teach courses and workshops for students from a wide variety of academic and professional backgrounds; coordinate city councils; and co-found an outstanding start-up recognized by the United Nations World Tourism Organization. Recent highlights of my leadership and project management skills include successfully leading projects such as the Strategic Tourism Plan 2023 for Puebla, the Tourism Development Plan for Zacatecas 2023-2030, the Tourism Development Plan for Chignahuapan 2022 (certified as a "Pueblo Mágico"), the PLANDETUR Texmelucan 2022, Training Programs for 2022 and 2023 for the states of Aguascalientes and Puebla in Mexico, and delivering a record breaking Marketing Campaign for Tourism New Westminster in Canada. Driven by a deep passion for tourism, culture, innovation, and the preservation of our heritage, I am committed to creating dynamic destinations that provide a better living for the local people, and a great reason for visitors to come and contribute to the local economy.#Community #Innovation #Heritage #Sustainability #EconomicDevelopment #PlaceMaking #Collaboration

Gerardo Corro's Current Company Details
Tourism New Westminster

Tourism New Westminster

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Executive Director
Vancouver, BC, CA
Website:
tourismnewwestminster.com
Employees:
8
Gerardo Corro Work Experience Details
  • Tourism New Westminster
    Executive Director
    Tourism New Westminster
    Vancouver, Bc, Ca
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  • British Columbia Destination Management Organization Association (Bcdmoa)
    Member Board Of Directors
    British Columbia Destination Management Organization Association (Bcdmoa) Jun 2024 - Present
    British Columbia, Canada
    BCDMOA is a non-profit society advocating for over 50 community-based destination marketing and management organizations. A respected industry leader, its diverse membership represents a range of communities in terms of size and scope, with over $60 million in spending on strategic tourism marketing and management projects.BCDMOA is a vital information resource for its members while serving as a professional network for the mutual exchange of ideas and knowledge.
  • Tourism New Westminster
    Executive Director
    Tourism New Westminster Jun 2023 - Present
    New Westminster, British Columbia, Canada
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  • Gestur Latam
    President Of The Board Of Directors
    Gestur Latam May 2023 - Present
    Canada + Mexico
    As the Chairman of the Board of Directors and past CEO, I am dedicated to providing strategic leadership and fostering innovation within our consultancy firm. Leveraging my wealth of experience, I focus on guiding the Board in effective governance and steering the organization towards its strategic objectives.
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  • Gestur Consultancy
    Ceo & Founder
    Gestur Consultancy Jan 2008 - May 2023
    Canada + Mexico
    GESTUR is a highly respected consultancy firm that specializes in helping destinations and businesses around the world develop and implement successful tourism master plans and marketing strategies. With a focus on collaboration between public and private sectors, GESTUR has established a reputation as a trusted partner for governments, tourism boards, and private enterprises seeking to grow their tourism industry.I founded the company and led it during its first 15 years as the CEO. I currently remain as its chairman with full availability to participate in other projects outside the organization.As CEO of GESTUR, I was responsible for leading the strategic direction and overall management of the organization. My key responsibilities included:• Developing and implementing the company's vision, mission, and long-term goals• Negotiating and developing businesses with high-profile clients, such as governors, mayors, and secretaries• Leading the executive team in the development and execution of business plans and strategies• Designing and executing training programs as a speaker/trainer for governments, universities, and the private sector• Providing guidance to department heads and other senior leaders to ensure alignment with company objectives• Monitoring financial performance and making necessary adjustments to ensure profitability, as well as structuring budgets of up to $500,000,000.00 pesos for simultaneous projects• Developing marketing strategies for clients along with other experts• Ensuring compliance with all legal and regulatory requirements• Building and maintaining strong relationships with key stakeholders, including clients, partners, and media representatives• Fostering a culture of innovation, collaboration, and accountability• Recruiting and developing top talent across all levels of the organization• Representing the company externally at industry events, conferences, and other public forums
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  • Various Universities, Governments And Organizations
    Professional Speaker + Trainer
    Various Universities, Governments And Organizations 2008 - Present
    Globally
    As an experienced educator, I am passionate about sharing my knowledge and expertise with others. I have taught a range of university-level courses in fields related to business, tourism, hospitality, public policy, governance, and city planning, and developed specialized training programs for various audiences, such as entrepreneurs, tourism professionals, business managers, destination managers, and high-ranked government officials, including mayors, secretaries, and directors.In addition, I have spoken at numerous experts' forums and conferences on topics such as tourism, innovation, entrepreneurship, marketing, hospitality, sustainability, accessibility, heritage, personal growth, and destination management. I enjoy the challenge of connecting with diverse audiences and conveying complex information in a clear and engaging manner.
  • Faculty Brewing Co.
    Advisor Of Operations And Marketing
    Faculty Brewing Co. Sep 2022 - Jun 2023
    Vancouver, British Columbia, Canada
    Work with a team of talented brewers and entrepreneurs, providing advice and strategies to increase revenue and productivity, open up new markets, and improve customer satisfaction.
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  • Prolocal
    Board Member
    Prolocal Nov 2021 - Apr 2023
    PROLOCAL is a specialized agency that empowers local governments and legislatures to achieve their full potential and promote sustainable urban development. As a board member, I bring to the table my expertise in the development of cities and tourism destinations to guide the agency toward delivering impactful results.
  • Imagen Puebla
    Radio Presenter - Tourism
    Imagen Puebla Mar 2016 - Dec 2022
    I hosted the weekly tourism and travel section "Escápate con Gerardo Corro" for this popular news show in Mexico.This section used to be called "Por el Mundo con Gerardo Corro".
  • Rotamundos
    Cxo Chief Experiences Officer
    Rotamundos Oct 2020 - Aug 2021
    Latam + Usa
    I helped launch this dynamic startup, going from 0 to +250 hotels and +300 experiences in 3 countries within the first year of operations and during the worst times of the COVID-19 pandemic.Rotamundos was awarded by the UNWTO as the number one company in tourism impulse worldwide and recognized by Forbes as the largest Mexican company by the number of properties.
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  • Rotamundos
    Coo Chief Operating Officer
    Rotamundos Nov 2019 - Nov 2020
    Co-funded this dynamic start-up, helping it go from 0 to +250 hotels and +300 experiences in 3 countries within the first year of operations and during the worst times of the COVID-19 pandemic.I designed all the processes for the company; created the Rotamundos Academy; developed and led all the training programs for all the positions at our hotels and experiences (management, front desk, sales, housekeeping, food & beverage, event planning, security, tour operators, and maintenance) and for all the positions at our operative headquarters.Rotamundos was awarded by the UNWTO as the number one company in tourism impulse worldwide and recognized by Forbes as the largest Mexican company by the number of properties.
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  • Economic Development And Tourism Council
    Secretary
    Economic Development And Tourism Council Aug 2014 - Aug 2018
    Atlixco, Puebla, Mexico
    Encourage and coordinate the collaboration between the stakeholders (local, state and national government; small companies; corporations; universities and local residents) of the tourism destination, in order to establish effective strategies to promote and manage the destination.
  • City Of Atlixco
    Advisor And Director Of Tourism
    City Of Atlixco Oct 2014 - Aug 2017
    Puebla, Mexico
    Designing, managing and implementing the local tourism strategies and policies for destination development, marketing and promotion. During my period, the city of Atlixco was granted the "Pueblo Mágico" status (a mark of excellence in service and an excellent signal that the town is worth visiting) by the Mexican government.We also managed to increase the number of tourists to 169% in 4 years.Coordinated a team of 12 tourism and culture professionals.
  • City Of San Andres Cholula
    Destination Manager & Advisor Of Tourism
    City Of San Andres Cholula Feb 2011 - Feb 2014
    Puebla, Mexico
    Designing, managing and implementing the local tourism strategies and policies for destination development, marketing and promotion. During my period, the city of San Andres Cholula was granted the "Pueblo Mágico" status (a mark of excellence in the service and an excellent signal that the town is worth visiting) by the Mexican government.*I was absent from the position from June 2011 to May 2012.
  • Red Carpet México
    General Director
    Red Carpet México Jan 2005 - Jan 2008
    México
    Event management, planning, sales, PR and logistics.
  • Hotel Princesa Sofía
    Event Planner
    Hotel Princesa Sofía Apr 2007 - Jul 2007
    Barcelona, Catalonia, Spain
    During this paid internship, I worked as an Event Planner for this +500-room hotel to learn about its operation from within.As an Event Planner, my tasks included:• Understanding the client’s needs and wishes and guiding them through the possibilities for their events.• Managing budgets.• Planning and overseeing event logistics.• Coordinating services with suppliers and partners.
  • Hotel Princesa Sofía
    Vip Concierge
    Hotel Princesa Sofía Jan 2007 - Apr 2007
    Barcelona, Catalonia, Spain
    During this paid internship, I worked as a VIP Concierge for this 500-room hotel to learn about its operation from within.As a VIP Concierge, I was in charge of two roles on the VIP floors of the hotel:• Front desk tasks, like taking and managing reservations; performing check-ins and check-outs; upselling; presenting rooms to guests; problem-solving; and coordination with kitchen, housekeeping, spa, banquets, and other departments. • Concierge tasks, like managing conflicts; arranging transportation, tours, and guest services; providing recommendations and making reservations for attractions and experiences; arranging special requests.
  • Freelance
    Public Relations And Event Planner
    Freelance Aug 2002 - Jan 2005
    Puebla, México
    Event management, planning, sales, PR and logistics.

Gerardo Corro Skills

Hospitality Spanish Public Relations Online Marketing Travel Management Market Research Hotels Business Planning English New Business Development Tourism Management French Brazilian Portuguese German Executive Coaching Motivational Speaking City Marketing Destination Branding Nlp Start Ups Business Strategy Market Planning Strategic Planning Sustainable Tourism Heritage Tourism Cluster Analysis Organizational Development Organizational Effectiveness Organizational Leadership Team Leadership Private Sector Governmental Affairs

Gerardo Corro Education Details

Frequently Asked Questions about Gerardo Corro

What company does Gerardo Corro work for?

Gerardo Corro works for Tourism New Westminster

What is Gerardo Corro's role at the current company?

Gerardo Corro's current role is Executive Director.

What schools did Gerardo Corro attend?

Gerardo Corro attended Universitat Oberta De Catalunya, Tecnológico De Monterrey, Fundación Universidad De Las Américas, Puebla, A.c., Instituto De Administración Pública Del Estado De Puebla, Global Sustainable Tourism Council, Tecnológico De Monterrey, Indigenous Awareness Canada.

What are some of Gerardo Corro's interests?

Gerardo Corro has interest in Turismo, Ecología, Tecnología, Planeación Urbana, Negocios, Arte, Relaciones Públicas.

What skills is Gerardo Corro known for?

Gerardo Corro has skills like Hospitality, Spanish, Public Relations, Online Marketing, Travel Management, Market Research, Hotels, Business Planning, English, New Business Development, Tourism Management, French.

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