Gerardo Amós Cruz Villaseñor Email & Phone Number

Mexico City Metropolitan Area

Operating budget of $15M. People in charge: 8 (Senior and middle management) Reporting to the Director of Operations and LATAM services.𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦: 🔹Set the company's strategy and expansion from the financial business plan, fixed assets, and commercial and governmental agreements.🔹Manage the business units (refurbishment, modernization, operation, and maintenance) for electrical substations of customers such as CFE, AES, ENEL, and IBERDROLA.🔹Design the technical sales strategy for growth in the northern cone region of Latin America, in conjunction with the commercial area, defining the use of resources and budgets.🔹Collaborate with developing and creating policies and operating procedures for the LATAM services unit, using methodologies such as Kaizen in my role as Lean Leader for the Power Transmission business line.𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:🔹I decreased the time, issuance, and collection of invoices from 60 to 18 days, impacting the reduction of overdue accounts receivable and increasing cash flow through implementing policies and procedures.🔹I invoiced the annual target of $35M with an average contribution margin of 35% through technical sales strategies and the signing of flexible maintenance contracts.🔹Through commercial negotiations, I lowered the overdue debt of over 18 months from $3.5M to only $300K in less than ten months.🔹I lessened by 40% by reorganizing the operational structure of the northern cone of Latin America, becoming more profitable and efficient.

Ciudad De México, Cdmx, México

Lead and direct all active association with customer power assets, developing the business unit plan and overall responsibility for service projects in the North LATAM region.

Ciudad De México

Operating budget of $10M. People in charge: 45 (Senior and middle management). Reporting to: VP of operations and Regional Asset Director USA.𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦: 🔹Operate the strategic and financial plan and business objectives.🔹Maximize the return on investment (ROI) of our projects (EDF and Mitsui) and those of third parties (CEMEX and BlackRock).🔹Supervise inter- and inter-departmental and supplier operations. 🔹Manage and present monthly operational and technical-financial performance reports to corporate management, governmental and financial institutions, and shareholders.𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:• I contribute to the commercial team selling and closing asset management services projects for CEMEX and BlackRock.• I boosted asset performance from 88% to 92% in less than six months by driving and managing the career growth plan for two employees.• I enhanced results above 5-10% of targets by consolidating financials and business plan compliance for each project (DSCR, EBITDA, P&L, Revenues, CAPEX, OPEX, Cash-flow, etc.). • I levied penalties on the OEM for ≈ $3M on wind turbine maintenance activities, impacting the annual performance of 2 projects.

Ciudad De México Y Alrededores, México

Consolidate and analyze financial statements (DSCR, EBITDA, P&L, revenues, OPEX, Cashflow) for owned and third party projects – 600 MW in operation and 600 MW under development – ensuring commercial and contractual compliance across all projects agreements and obligations.Point of contact maintaining relationships with stakeholders and project participants, including off takers, investors, contractors, contractual counterparts and project landowners.

Ciudad Victoria, Tamaulipas

Operating budget of $5M. People in charge: 14. Reporting to the VP of operations.𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦: 🔹Supervise the participation and interests of GBM and Goldman Sachs in 2 wind energy projects through two PPAs, benefiting Walmart and Grupo Alfa.🔹Determine and implement strategies to ensure a lower life cycle cost of the assets, increasing financial and economic benefits.🔹Collaborate in negotiating and administrating all project contractual obligations with stakeholders.𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:🔹I balanced a healthy and inclusive work environment, promoting women in critical positions.🔹I invoiced stipulated annual sales over $35M through area budget projections.🔹I yielded savings of MXN 1.5M through local solutions for subcontractors and supplies and an average performance availability of 98.8% with an LPF of 1.8% in both projects for the first business year.

Aguascalientes Area, Mexico

Service director, managing wind field operations, site performance, safety, environmental issues, including personnel selection and training, schedule maintenance tasks, financial activities, and planning.O&M Manager preparing operational budgets for 700+ MW wind farms in the region and 300+ MW in development. Leading processes for wind operations, including transitioning from construction to commercial operations.

Regional Operations Center - Mexico & Central America

𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦:• Coordinated technical, human, and financial resources for the management of 15 plants located in Mexico, Nicaragua, Costa Rica, the Dominican Republic, and Jamaica.• Foster solid and lasting relationships with customers and business partners to ensure the highest added value in services.𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧𝗦:• During the first operational year, I was able to achieve a production-based availability factor of over 98% and an LPF below 1.8% across all wind farms, resulting in enhanced project performance. I enhanced project performance with a production-based availability factor of over 98% and LPF below 1.8% in all wind farms during the first operational year.• I acquired a subcontractor cost reduction of 25% of the budget by improving the quality of O&M services by developing the internal technical structure.

Jamaica, Venezuela And Trinidad &Tobago

🔹Dirigir cuatro cuentas corporativas clave de multi-empaque de bebidas de más de $8M USD.

Monterrey Area, Mexico

Administré departamento de servicio soportando ventas de equipos por más de $2M USD.

Piedras Negras, Coahuila

Coordiné tareas preventivas evitando mantenimientos correctivos, elevando 10% la producción.

Master Big Data And Business Inteligence, Business Administration And Management, General

Master Of Business Administration - Mba, Accounting And Finance

Strategic Business Management, Business, Management, Marketing, And Related Support Services

Especialidad En Administración Energética, Energy Management And Systems Technology/Technician, Egade Business School

Managment of energy markets / Administración de mercados de energía Energy industry regulations and legislation / Derecho energético y.

B.Sc., Electronic Engineering

Activities and Societies: Reached 4th & 7th place at local stage of “Creativity Projects Contest” in 05/13/97.

Professional Certificate, Energy Sustainability And The Smart Grid

Geopolítica Y Gobernanza Global: Riesgos Y Oportunidades, Political Economy

Financing And Investment In Infrastructure, Finance, General